Tushen bayanai: Euromonitor, Mordor Intelligence, NPD Group, Mintel
Dangane da yanayin kasuwar kayan kwalliya ta duniya wacce ke ci gaba da faɗaɗa a hankali a ƙimar ci gaban kowace shekara (CAGR) na 5.8%, marufi, a matsayin muhimmin abin hawa don bambance-bambancen alama, yana fuskantar babban sauyi wanda dorewa da fasahar dijital ke jagoranta. Dangane da bayanai daga ƙungiyoyi masu iko kamar Euromonitor da Mordor Intelligence, wannan labarin yana ba da cikakken bincike game da mahimman halaye da damar ci gaba a kasuwar marufi na kayan kwalliya daga 2023-2025.
Girman Kasuwa: Ya zarce alamar dala biliyan 40 nan da shekarar 2025
Ana sa ran girman kasuwar kayan kwalliya ta duniya zai kai dala biliyan 34.2 a shekarar 2023 kuma ya zarce dala biliyan 40 nan da shekarar 2025, wanda zai karu daga kashi 4.8% zuwa kashi 9.5% na CAGR. Wannan ci gaban ya samo asali ne daga wadannan dalilai:
Farfadowa daga shan kayan kwalliya bayan annobar: Ana sa ran buƙatar marufi na kula da fata zai ƙaru da kashi 8.2% a shekarar 2023, inda kwalaben da ake amfani da su wajen fitar da iska/kwalba na injinan iska ke ƙaruwa da kashi 12.3%, wanda hakan zai zama mafita mafi dacewa don kare sinadaran da ke aiki.
Manufofi da ƙa'idoji don haɓaka: "Umarnin EU na "Jerin Roba Mai Zubar da Kaya" yana buƙatar adadin robobi da aka sake yin amfani da su ya kai kashi 30% a cikin 2025, wanda hakan ke jawo kasuwar marufi ta muhalli kai tsaye da kashi 18.9% CAGR.
Rage farashin fasaha: marufi mai wayo (kamar haɗa guntu na NFC), yana haifar da girman kasuwarsa a babban adadin CAGR na 24.5%.
Girman rukuni: jagorar marufi na kula da fata, canjin marufi na kayan kwalliya na launi
1. Marufi na kula da fata: gyaran aiki
Yanayin ƙaramin girma: babban ci gaba a cikin marufi ƙasa da 50ml, ƙira mai sauƙi don biyan buƙatun yanayin tafiya da gwaji.
Kariya mai aiki: gilashin shingen ultraviolet, kwalaben injin tsotsa da sauran kayan marufi masu inganci suna buƙatar haɓaka kayan marufi na gargajiya fiye da sau 3, daidai da sinadaran da ke cikin abubuwan da abokin ciniki ke so.
2. Marufin kayan shafa: kayan aiki da daidaito
Yawan ci gaban bututun lipstick yana raguwa: CAGR na 2023-2025 kashi 3.8% ne kawai, kuma ƙirar gargajiya tana fuskantar ƙalubalen kirkire-kirkire.
Kan famfon tushe na foda ya koma baya: buƙatar daidai adadin da ake buƙata yana haifar da haɓakar marufi na kan famfo da kashi 7.5%, kuma kashi 56% na sabbin samfura suna haɗa sashin busar foda na ƙwayoyin cuta.
3. Marufi na kula da gashi: kare muhalli da kuma dacewa a lokaci guda
Tsarin cikawa: Kwalaben shamfu masu ƙirar cikawa sun ƙaru da kashi 15%, daidai da fifikon muhalli na Gen Z.
Tura-zuwa-cika maimakon murfi na sukurori: Marufin kwandishan yana canzawa zuwa turawa-zuwa-cika, tare da fa'idodi masu yawa na hana oxidation da aiki da hannu ɗaya.
Kasuwannin Yankuna: Jagorancin Asiya da Fasifik, Manufofin Turai
1. Asiya-Pacific: ci gaban da kafofin watsa labarun ke haifarwa
China/Indiya: Fakitin kayan shafa ya karu da kashi 9.8% a kowace shekara, inda tallan kafofin sada zumunta (misali gajerun bidiyo da kiwon ciyawa na KOL) suka zama babban abin da ke jan hankalin mutane.
Hadari: Sauyin farashin kayan masarufi (PET ya karu da kashi 35%) na iya rage ribar riba.
2. Turai: fitar da rabon riba na manufofi
Jamus/Faransa: ƙimar ci gaban marufi mai lalacewa da kashi 27%, tallafin manufofi + ragi na masu rarrabawa don hanzarta shiga kasuwa.
Gargaɗi game da haɗari: harajin carbon yana ƙara farashin bin ƙa'idodi, ƙananan masana'antu na fuskantar matsin lamba na canji.
3. Arewacin Amurka: ƙimar keɓancewa tana da mahimmanci
Kasuwar Amurka: marufi na musamman (rubutu/launi) yana ba da gudummawa ga 38% na sararin samaniya mai inganci, samfuran zamani don hanzarta tsarin.
Hadarin: tsadar kayayyaki masu yawa, ƙira mai sauƙi shine mabuɗin.
Abubuwan da za su faru a nan gaba: Kare Muhalli da basira suna tafiya tare
Ma'aunin kayan da ba su da illa ga muhalli
Yawan amfani da kayan PCR ya karu daga kashi 22% a shekarar 2023 zuwa kashi 37% a shekarar 2025, kuma farashin bioplastics da aka yi da algae ya ragu da kashi 40%.
Kashi 67% na Gen Z suna son biyan ƙarin kashi 10% na farashi don marufi mai dacewa da muhalli, samfuran suna buƙatar ƙarfafa labarin dorewa.
Yaɗuwar Marufi Mai Wayo
Marufi mai haɗa guntu na NFC yana tallafawa hana jabun kuɗi da kuma bin diddiginsu, yana rage jabun alamar kasuwanci da kashi 41%.
Gwajin gwajin kayan shafa na AR ya ƙara yawan canzawa da kashi 23%, wanda ya zama daidaitacce a tashoshin kasuwancin e-commerce.
A tsakanin 2023 zuwa 2025, masana'antar kayan kwalliya za ta samar da damarmaki na ci gaban tsari wanda kariya ga muhalli da kuma basira ke haifarwa. Kamfanonin suna buƙatar bin tsarin manufofi da amfani, kuma su kama kasuwa ta hanyar kirkire-kirkire ta fasaha da kuma ƙira daban-daban.
Game daTOPFEELPACK
A matsayinta na jagorar kirkire-kirkire a masana'antar kayan kwalliya, TOPFEELPACK ta ƙware wajen samar da mafita mai inganci da dorewa ga abokan cinikinmu. Kayayyakinmu na asali sun haɗa da kwalaben da ba su da iska, kwalaben kirim, kwalaben PCR, da kwalaben dropper, waɗanda suka cika buƙatun kariyar sinadarai masu aiki da bin ƙa'idodin muhalli. Tare da shekaru 14 na ƙwarewar masana'antu da fasaha mai jagoranci, TOPFEELPACK ta yi hidima ga samfuran kula da fata sama da 200 a duk faɗin duniya, tana taimaka musu wajen haɓaka darajar samfura da gasa a kasuwa.Tuntube mua yau don mafita na musamman na marufi don cin gajiyar damar haɓaka kasuwa daga 2023-2025!
Lokacin Saƙo: Fabrairu-28-2025
