Marufi hanya ce ta sadarwa don sadarwa kai tsaye da masu amfani, kuma gyaran gani ko haɓaka alamar za a nuna kai tsaye a cikin marufi. Kuma haɗin gwiwa tsakanin ƙasashe kayan aiki ne na tallatawa da ake amfani da su don yin samfura da samfuran kasuwanci. Iri-iri na haɗin gwiwa tsakanin ƙasashe ba zato ba tsammani, ba wai kawai za a iya amfani da kerawa na marufi don layin samfurin asali don ƙirƙirar mafi kyawun "shafin talla" na alamar ba, har ma ana iya amfani da shi don shiga cikin da'irar matasa masu amfani, tun daga farkon marufi don masu amfani su ga sabbin abubuwa da haɓaka alamar, sannan su daidaita kasuwa.
Kwanan nan, haɗin gwiwar kamfanoni masu haɗin gwiwa suna ƙara yin zafi, duk manyan kamfanoni suna ƙoƙarin ƙetare haɗin gwiwa, amma kuma sun bayyana da yawa daga cikin haɗin gwiwarmu da ba a zata ba. Ana iya cewa alamar haɗin gwiwa tsakanin ƙasashe da dama ta yi kama da tana da sha'awar ɗanɗano. Kamfanoni suna ƙoƙarin karkatar da ra'ayin da ke cikin zukatan matasa a fannoni daban-daban, domin jawo hankalin matasa masu amfani, alamar a cikin tallan ƙasashen da ke haɗin gwiwa ta ci gaba da ƙirƙira nau'ikan haɗin gwiwa tsakanin ƙasashe da yawa tare da adadi mai yawa na abubuwan da ke buɗe ido, amma kuma suna barin yawancin masu amfani su ga bambancin alamar, wanda ke ba alamar damar yin sabbin abubuwa.
Barbie ta yi zafi kwanan nan, a yau bari mu kalli waɗancan Barbie waɗanda ke haɗa alamar ta da juna!
Colorpop da Barbie
Haɗin gwiwa tsakanin Barbie da Colorpop. Ƙirƙiri marufi na foda na Barbie, lipstick na Barbie, eyeshadow na Barbie, haskaka Barbie, madubin Barbie ...... bari ku yi mafarkin komawa ga wasannin Barbie na yara.
Launi & Barbie
Colorkey ta kuma ƙaddamar da sabon samfuri tare da haɗin gwiwar Barbie, Barbie Sweetheart Mini Lip Glaze Set, Barbie Sweetheart Eyeshadow Palette, don ƙirƙirar samfuri ɗaya mai mafarki na gimbiya mai daɗi.
Banila Co & Barbie
Banila Co da Barbie sun haɗa hannu wajen ƙaddamar da samfuran man shafawa na cire kayan shafa, man shafawa mai tsafta da kuma marufi mai ɗanɗano, waɗanda ke nuna 'yar mata, waɗanda ke jan hankalin masu amfani.
Kamfanin ya zaɓi yin haɗin gwiwa da duniyar kayan shafa, amma kuma ya yi la'akari da yanayin kwalliya na yanzu. A gefe guda, zai iya gabatar da jigon marufi a hankali, ba tare da rasa darajar ƙirar ba, har ma da don kamfanin ya sami wani wuri mai kyau ga masu amfani. Duk da haka, kodayake haɗin gwiwa yana da ban sha'awa, idan neman sabon abu da kuma watsi da jigon alamar, amma yana da sauƙin sanya keken a gaban doki. Saboda haka, lokacin zabar ƙungiyar haɗin gwiwa, kamfanin ya kamata ya fara gano halayen samfurinsa, don haka haɗin gwiwa ya cancanci masu amfani su saya.
Waɗannan samfuran kayan shafa suna haɗa Barbie da kanta wacce ke da fasahar zamani, halayen mutum da salon kwalliyar masu amfani da ita, ana iya haɗa marufi tare, wanda ke ba wa masu amfani da ita sabuwar ƙwarewa.
Amma tare da fina-finai da talabijin na kayan wasan yara, fassarar Barbie ta "kyakkyawa" da kuma ko a cikin taron kasuwanni masu fafatawa don samun ci gaba da fallasa, masu sauraro masu ƙarfi, don haka mutane da yawa a cikin duniyar Barbie IP don samun motsin rai, girbi ƙimar motsin rai, yana da kyau a bincika. Tallan haɗin gwiwa batu ne da ake yawan tattaunawa idan muna son samun ingantaccen canjin tallace-tallace, kafa da kuma kula da fahimtar asali da kyakkyawar alaƙar masu amfani da alamar, da kuma kammala wayar da kan jama'a daidai dabi'u da sunan "haɗin gwiwa". Haɓaka marufi yana da mahimmanci, amma yadda ake haɓakawa shine buƙatar yin tunani a hankali.
Lokacin Saƙo: Agusta-04-2023
