ʻO ka ʻimi ʻana i ka nani he ʻāpana o ke ʻano kanaka mai ka wā kahiko.I kēia lā, ke holo nei nā millennials a me Gen Z i ka nalu o ka "ʻoihana nani" ma Kina a ma waho.ʻO ka hoʻohana ʻana i nā mea hoʻonaninani he mea nui ia o ke ola o kēlā me kēia lā.ʻAʻole hiki i nā masks ke hoʻōki i ka ʻimi ʻana o ka poʻe i ka nani: ua alakaʻi ka masks i ke kūʻai ʻana i nā mea hoʻonaninani maka a me nā huahana mālama ʻili e lele;ʻO nā kūʻai lipstick i ka wā ma hope o ka maʻi maʻi i ʻike i kahi piʻi kupaianaha.He nui ka poʻe e ʻike i kahi manawa kūpono i ka ʻoihana nani a makemake lākou i kahi ʻāpana o ka pai.Akā ʻaʻole maopopo ka hapa nui o lākou pehea e hoʻomaka ai i kahi ʻoihana hoʻonaninani.E kaʻana like kēia ʻatikala i kekahi mau ʻōlelo aʻoaʻo no ka hoʻomaka ʻana i kahi ʻoihana cosmetic.

He mau ʻanuʻu i kahi hoʻomaka maikaʻi

 

1. Hoʻomaopopo i nā pono o ka mākeke a me nā ʻano

ʻO kēia ka hana mua i ka hoʻomaka ʻana i kahi ʻoihana.ʻO nā waiwai kaua o Kina "ʻike iā ʻoe iho a hoʻokahi ʻenemi".ʻO keʻano he mea pono e hoʻomaopopo i nā koi a me nāʻano o ka mākeke.No ka hana ʻana i kēia, hiki iā ʻoe ke hana i kahi noiʻi pūnaewele, hele i nā hōʻikeʻike nani a me nā hanana ma ka home a me nā ʻāina ʻē, a hoʻololi i nā manaʻo me nā mea hoʻomohala ʻoihana e like me nā loea a i ʻole nā ​​​​mea aʻoaʻo.

 

2. E ʻike i kahi mākeke niche

Hiki i nā mea kālepa he nui ke koho e hana i kahi mākeke niche.Hiki i kekahi o kēia mau mea ke kuhikuhi pono i nā mea kūʻai aku me ka ʻili koʻikoʻi a hāʻawi iā lākou i nā huahana i hana ʻia mai nā mea kūlohelohe.Hiki i kekahi o lākou ke hāʻawi i nā huahana lehelehe a i ʻole nā ​​​​maka.Hiki i nā mea ʻē aʻe o lākou ke hana i loko o ka niche a i ʻole nā ​​​​mea hana nani.I kēlā me kēia hihia, pono ʻoe e hana hou i kahi noiʻi mākeke e ʻike i kāu niche hoʻomaka a me ka huahana hae.

 

3. Hoʻomohala i kahi hoʻolālā ʻoihana

ʻAʻole maʻalahi ka hoʻomaka ʻana i kahi ʻoihana, a nui nā mea hoʻomaka i hāʻule.ʻO ka nele o kahi hoʻolālā piha a kikoʻī kekahi hapa.No ka hoʻomohala ʻana i kahi hoʻolālā pāʻoihana, pono ʻoe e ʻike ma lalo iho nei:

 

Misiona a me ka Manao
Huli nā mea kūʻai
Puke kālā
kālailai hoʻokūkū
Hoʻolālā kūʻai

 

4. E hoʻomohala i kāu hōʻailona ponoʻī

Inā makemake ʻoe i kāu huahana a me nā lawelawe e hoʻohiwahiwa i nā mea kūʻai aku, pono ʻoe i kahi hōʻailona ikaika.E hoʻolālā i kahi hōʻailona kū hoʻokahi a nani e hōʻike ana i kāu kiʻi hōʻailona e hopu i ka manaʻo o ka poʻe.

 

5. E koho i mea hoolako

Ke ʻimi nei i nā mea hoʻolako, pono ʻoe e noʻonoʻo: 

 

kumukūʻai
ka maikaʻi o ka huahana a me ka lawelawe
hoʻouna ʻana
ʻike ʻoihana

ʻOiaʻiʻo, he nui kāu mau koho: nā mea hana, nā hui kālepa, nā luna, a me nā mea'ē aʻe. Loaʻa iā lākou nā ikaika a me nā nāwaliwali.Akā ma ke ʻano he poʻe loea, manaʻo mākou he mea hana kiʻekiʻe paha ke koho maikaʻi loa.He mana koʻikoʻi ko lākou no laila ʻaʻole pono ʻoe e hopohopo no ka maikaʻi.ʻO ka hana pololei me ka hale hana e pale aku i ke kumukūʻai o ka uku no ka mea waena.Loaʻa iā lākou nā ʻōnaehana logistic makua.ʻAʻole wale ia, hiki i kā lākou akamai ke hāʻawi i nā lawelawe OEM a me ODM.

Ke koho ʻana i kahi mea hoʻolako, kōkua paha kekahi mau ala:

 

E hele i kahi hanana nani a hōʻikeʻike paha
olelo paipai a ka hoa
ʻO nā ʻenekini huli pūnaewele e like me Google
ʻO kekahi mau pūnaewele pūnaewele e like me Alibaba, Made in China, Global Sources or Beauty Sourcing

Eia naʻe, ʻaʻole maʻalahi ke koho ʻana i nā mea hoʻolako maikaʻi mai nā moho kūloko a me nā haole.

 

6. E ʻike i nā ala kūʻai aku a hoʻolaha

Ma ke ʻano he hoʻomaka, hiki iā ʻoe ke kūʻai aku i kāu huahana ma o nā ala he nui, me nā kahua pūnaewele (B2B, B2C platforms a i ʻole media media), kāu hale kūʻai pūnaewele ponoʻī, salon kūloko, spa a boutique paha.A i ʻole hiki iā ʻoe ke loaʻa kekahi mau ʻelele ma nā hōʻike nani.