Hōʻike ka "2030 Global Beauty and Personal Care Trends" a Mintel ʻaʻohe ʻōpala, ma ke ʻano he hoʻokahi o nā mea hoʻomau,nā manaʻo ʻōmaʻomaʻo a me ke kaiapuni, e ʻimi ʻia e ka lehulehu. ʻO ka hoʻololi ʻana i nā huahana nani i nā ʻōpala aloha i ke kaiapuni a me ka hoʻoikaika ʻana i ka manaʻo o ka "zero waste" i loko o nā mea hoʻohui huahana e makemake ʻia e nā mea kūʻai.
Eia kekahi laʻana, ua hoʻohana ka brand mālama ʻili ʻo UpCircleBeauty i nā lepo kofe a me ke kī i hoʻomoʻa ʻia e hana i nā huahana hoʻomaʻemaʻe, scrub a me ke kopa. Ua hoʻokuʻu pū ka brand ʻala niche ʻo Jiefang Orange County i kahi ʻala hou me ka "ʻōpala organik" ma ke ʻano he mea maka. Ua hui pū ka brand mālama ʻili pēpē ʻo Naif me nā hui Dutch ʻo Waternet lāua ʻo AquaMinerals e hoʻololi i nā koena calcite ma Amsterdam i ka wai inu i nā huahana nani, e pani ana i nā microbeads i loko o nā scrubs maka me nā ʻāpana calcite.
Eia kekahi, ma muli o ke ʻano o ka nani maʻemaʻe, e ulu wikiwiki ana ka "mālama ʻili maʻalahi" i nā makahiki he ʻumi e hiki mai ana. Ma kēia kahua, ʻoi aku ka nui o nā lama i kū i mua. Hoʻokō ka lama Kepani ʻo MiraiClinical i ka manaʻo o ka liʻiliʻi he nui, a ʻo kā lākou huahana alakaʻi wale nō ka squalane. Hoʻokō ka lama Pelekane ʻo Illuum i ka manaʻo o ka lama "Youserve fewer products". Hāʻawi wale ka moʻo mālama ʻili i hoʻokuʻu ʻia i 6 mau huahana, ʻo ka hapa nui he 2-3 wale nō mea hoʻohui, e manaʻo ana e hāʻawi i ka ʻili me ka meaʻai e pono ai.
E lilo ka "ʻōpala ʻole" a me ka "mālama ʻili maʻalahi" i mea nui, a e makemake ʻia nā manaʻo hoʻopili pili kaiapuni, hoʻomau, ʻōmaʻomaʻo, a pili kaiapuni.
Ka manawa hoʻouna: Malaki-19-2021
