Hōʻike ʻo Mintel's "2030 Global Beauty and Personal Care Trends" i ka ʻōpala ʻole, ma ke ʻano he mea hoʻomau,nā manaʻo ʻōmaʻomaʻo a me ke kaiapuni, e ʻimi ʻia e ka lehulehu.ʻO ka hoʻololi ʻana i nā huahana nani i loko o ka pōʻai kūlohelohe a me ka hoʻoikaika ʻana i ka manaʻo o "zero waste" i loko o nā huahana huahana e makemake ʻia e nā mea kūʻai.

No ka laʻana, ua hoʻohana ka brand mālama ʻili ʻo UpCircleBeauty i ka pā kofe a me ka brewed ti e hana i nā huahana hoʻomaʻemaʻe, ʻōpala a me ke kopa.Ua hoʻokumu pū ka inoa ʻala ʻala ʻo Jiefang Orange County i kahi mea ʻala hou me ka "ʻōpala organik" ma ke ʻano he mea maka.Ua hui pū ka brand mālama ʻili pēpē ʻo Naif me nā hui Dutch ʻo Waternet a me AquaMinerals e hoʻohuli i nā koena calcite ma Amsterdam i ka wai inu i nā huahana nani, e hoʻololi ana i nā microbeads i loko o nā ʻili maka me nā ʻāpana calcite.

Eia kekahi, ma muli o ke ʻano o ka nani maʻemaʻe, e ulu wikiwiki ana ka "mālama ʻili maʻalahi" i nā makahiki he ʻumi e hiki mai ana.Ma kēia kahua, ʻoi aku ka nui o nā hōʻailona ma mua.ʻO ka brand Japanese MiraiClinical e hoʻokō i ka manaʻo o ka liʻiliʻi a ʻoi aku ka nui, a ʻo kā lākou huahana alakaʻi wale nō ka squalane.Hoʻokomo ka inoa Pelekane ʻo Illuum i ka manaʻo hōʻailona o "Youserve fewer products".Hāʻawi wale ʻia nā huahana mālama ʻili i nā huahana 6, ʻo ka hapa nui o ia mau mea he 2-3 mau meaʻai wale nō, me ka manaʻo e hāʻawi i ka ʻili me ka meaʻai pono.

E lilo ʻo "Zero waste" a me "mālama ʻili maʻalahi" i ka manaʻo nui, a e makemake ʻia nā manaʻo hoʻopiʻi pili i ke kaiapuni, hoʻomau, ʻōmaʻomaʻo, a me nā manaʻo pili i ke kaiapuni.