Nyob rau lub caij nyoog no ntawm "kev lag luam muaj nqis" thiab "kev paub txog kev lag luam", cov hom lag luam yuav tsum sawv tawm ntawm cov khoom sib tw, cov mis thiab kev lag luam tsis txaus, cov ntaub ntawv ntim khoom (ntim khoom) tau dhau los ua ib qho tseem ceeb ntawm kev ua tiav ntawm cov hom lag luam zoo nkauj. Nws tsis yog tsuas yog "thawv" xwb, tab sis kuj yog tus choj ntawm lub hom lag luam qhov zoo nkauj, kev xav thiab kev xav ntawm cov neeg siv.
Yog li, kev tsim kho tshiab ntawm cov ntaub ntawv ntim khoom kom zoo nkauj, los ntawm qhov twg qhov ntev tuaj yeem pab cov hom lag luam ua tiav qhov sib txawv?
SaibtopfeelpackTsab ntawv blog tom ntej no kom paub ntau ntxiv!
Ua Ntej, Kev Tsim Kho Tshiab Zoo Nkauj: Tus Nqi Lub Ntsej Muag Yog "Kev Sib Tw Thawj Zaug".
Kev tsim qauv pom ntawm cov ntim khoom yog thawj lub sijhawm ntawm kev sib cuag ntawm cov neeg siv khoom thiab cov khoom lag luam, tshwj xeeb tshaj yog nyob rau hauv qhov chaw sib txuas lus zoo nkauj uas tswj hwm los ntawm kev tshaj xov xwm hauv zej zog, seb cov ntim khoom puas "tawm ntawm zaj duab xis" txiav txim siab seb cov neeg siv khoom puas kam qhia lossis tsis kam tsim kom muaj kev cuam tshuam thib ob.
"Hauv lub ntiaj teb uas muaj kev lag luam hauv zej zog ua ntej, qhov zoo li thiab kev xav ntawm ib yam khoom tuaj yeem ua rau nws muaj peev xwm kis tau zoo lossis rhuav tshem nws lub peev xwm kis tau zoo," Michelle Lee, tus qub Editor-in-Chief hais.
- Michelle Lee, tus qub Editor-in-Chief ntawm Allure
Kev sib xyaw ua ke ntawm cov kab lis kev cai nrov, cov qauv zoo nkauj thiab cov ntaub ntawv tau dhau los ua tus lej rau kev vam meej rau ntau lub npe lag luam tshiab. Piv txwv li: acrylic pob tshab ua ke nrog cov xim ci ntsa iab los tsim kom muaj kev nkag siab ntawm yav tom ntej, cov ntsiab lus sab hnub tuaj thiab cov qauv minimalist los tsim kev ntxhov siab ntawm kab lis kev cai ...... cov ntaub ntawv pob khoom tau dhau los ua qhov kev qhia tawm sab nraud ntawm lub npe DNA.
Qhov thib ob, Qhov Ntsuas Ib puag ncig: Kev ruaj khov yog kev sib tw, tsis yog lub nra hnyav.
Nrog rau kev siv khoom ntawm Generation Z thiab Generation Alpha, lub tswv yim ntawm kev siv ntsuab tau tob hauv tib neeg lub siab. Cov khoom siv rov ua dua tshiab, cov yas ua los ntawm cov khoom siv bio, thiab kev tsim cov khoom siv ib leeg ...... tsis yog tsuas yog lub luag haujlwm ntawm kev tiv thaiv ib puag ncig xwb, tab sis kuj yog ib feem ntawm tus nqi ntawm hom.
"Kev ntim khoom yog lub cim pom tseeb tshaj plaws ntawm kev cog lus ruaj khov ntawm lub hom lag luam. Nws yog qhov chaw uas cov neeg siv khoom pom thiab kov koj cov lus cog tseg. Nws yog qhov chaw uas cov neeg siv khoom pom thiab kov koj cov lus cog tseg."
- Dr. Sarah Needham, Tus Kws Pab Tswv Yim Txog Kev Ntim Khoom Uas Ruaj Khov, UK
Piv txwv li, kev sib xyaw ua ke ntawm "Lub raj mis tsis muaj cua + cov khoom siv PP rov ua dua tshiab" tsis yog tsuas yog ua kom muaj kev ua haujlwm ntawm cov khoom xwb, tab sis kuj tseem ua rau muaj kev xaiv thiab rov ua dua tshiab uas zoo rau ib puag ncig, uas yog ib qho piv txwv zoo ntawm kev sib npaug ntawm kev ua haujlwm thiab lub luag haujlwm.
Qhov Thib Peb, Kev Tsim Kho Tshiab Txog Kev Siv Tshuab: Kev Hloov Pauv Hauv Kev Tsim Kho thiab Kev Paub
Thaum cov neeg siv khoom xaiv ntau dua txog "kev siv", kev txhim kho cov qauv ntim khoom cuam tshuam rau tus nqi rov qab yuav khoom. Piv txwv li:
Tsim lub ncoo cua: ua kom qhov sib npaug ntawm daim ntawv thov pleev thiab kev nqa tau yooj yim.
Lub taub hau twj tso kua mis kom muaj nuj nqis: kev tswj hwm qhov ntau ntawm kev siv, txhawm rau txhim kho kev siv tau zoo.
Kev kaw hlau nplaum: Txhim kho qhov kev ntxhib los mos ntawm qhov kaw thiab txhim kho qhov kev xav zoo tshaj plaws.
"Peb tau pom tias muaj kev xav tau ntau ntxiv rau cov ntim khoom uas siv tes taw thiab ua raws li kev nkag siab yooj yim. Qhov kev sib cuam tshuam zoo li ntuj tsim, qhov kev khaws cia cov neeg siv khoom yuav zoo dua. Peb tau pom tias muaj kev xav tau ntau ntxiv rau cov ntim khoom uas siv tes taw thiab ua raws li kev nkag siab yooj yim."
- Jean-Marc Girard, CTO ntawm Albéa Group
Raws li koj tuaj yeem pom, "kev nkag siab txog kev siv tshuab" ntawm pob khoom tsis yog tsuas yog qhov ntsuas kev lag luam xwb, tab sis kuj yog qhov ntxiv rau qib kev paub.
Qhov thib plaub, Kev Kho Kom Haum Rau Tus Kheej Thiab Kev Tsim Khoom Me Me Uas Yooj Yim Hloov Tau: Txhawb Kom Tus Kheej Hom Lag Luam Muaj Zog
Muaj ntau lub hom lag luam tshiab nrhiav "de-homogenization", vam tias yuav qhia lawv tus cwj pwm tshwj xeeb los ntawm cov ntaub ntawv ntim khoom. Lub sijhawm no, lub peev xwm hloov kho tau yooj yim ntawm cov chaw tsim khoom pob khoom yog qhov tseem ceeb heev.
Txij li ntawm kev kos lub logo, xim hauv zos, mus rau kev sib xyaw cov khoom siv hauv lub raj mis, kev tsim cov txheej txheem txau tshwj xeeb, tuaj yeem ua tiav hauv cov khoom me me, rau lub hom lag luam los sim cov dej tshiab, cov qauv tsawg los muab qhov chaw. Cov qauv ntawm "ntim khoom ua cov ntsiab lus" tau tsim, thiab lub pob nws tus kheej yog tus nqa khoom rau kev piav dab neeg.
Thib tsib, Kev Txawj Ntse Digital: Cov Khoom Siv Ntim Khoom Tab Tom Nkag Mus Rau "Lub Caij Nyoog Txawj Ntse".
Cov cim npe RFID, kev luam theej AR, kua xim hloov pauv uas tswj tau qhov kub thiab txias, QR code tiv thaiv kev cuav ...... Cov thev naus laus zis "zoo li nyob deb" no tau muab tso rau hauv kev siv, tso cai rau kev ntim khoom kom muaj ntau yam haujlwm:
Muab kev taug qab cov khoom thiab tiv thaiv kev cuav
Txuas nrog kev tshaj xov xwm hauv zej zog thiab kev piav dab neeg txog hom lag luam
Txhim kho kev sib cuam tshuam ntawm cov neeg siv thiab thev naus laus zis
"Kev ntim khoom ntse tsis yog ib qho kev ua si xwb; nws yog theem tom ntej ntawm kev koom tes nrog cov neeg siv khoom."
- Dr. Lisa Gruber, Tus Thawj Coj Kev Tsim Kho Tshiab ntawm Beiersdorf
Yav tom ntej, cov ntaub ntawv ntim khoom yuav dhau los ua ib feem ntawm cov khoom muaj nqis digital ntawm lub hom, txuas cov kev paub online thiab offline.
Xaus Lus: Kev Tsim Kho Tshiab ntawm Kev Ntim Khoom Txiav Txim Siab Txog Cov Ciam Teb ntawm Hom Lag Luam
Saib rov qab rau tag nrho cov qauv kev ua lag luam, nws yooj yim kom paub tias cov khoom ntim khoom tsis yog tsuas yog "lub plhaub" ntawm cov khoom zoo nkauj, tab sis kuj yog "pem hauv ntej" ntawm lub tswv yim hom.
Txij li qhov zoo nkauj mus rau qhov ua haujlwm tau zoo, txij li kev tiv thaiv ib puag ncig mus rau kev siv digital, txhua qhov ntawm kev tsim kho tshiab yog lub sijhawm los tsim kom muaj kev sib txuas tob ntawm cov hom lag luam thiab cov neeg siv khoom.
Hauv kev sib tw tshiab ntawm kev zoo nkauj, leej twg tuaj yeem siv lub pob khoom ua qhov kev tawg ua qhov tshiab, paub txog cov khoom "uas zoo li ntawd hlub, uas siv cov hmoov ntawd", leej twg muaj ntau txoj hauv kev nkag mus rau hauv lub siab ntawm tus neeg siv.
Lub sijhawm tshaj tawm: Plaub Hlis-11-2025
