Lubkev ntim khoom zoo nkaujCov qauv ntawm xyoo 2025 yuav yog kev sib koom ua ke tob ntawm thev naus laus zis, cov tswv yim ruaj khov thiab cov kev xav tau ntawm cov neeg siv khoom, cov hauv qab no yog kev nkag siab dav dav los ntawm kev tsim qauv, cov khoom siv, kev ua haujlwm mus rau kev sib cuam tshuam, ua ke nrog kev lag luam dynamics thiab kev kwv yees thev naus laus zis tshiab:
1. Kev ntim khoom uas ruaj khov: los ntawm "cov lus hais txog ib puag ncig" mus rau "kev coj ua kaw-voj".
Kev hloov pauv ntawm cov khoom siv: Cov khoom siv bio-based (piv txwv li cov nceb mycelium, algae extracts) thiab cov yas compostable (piv txwv li PHA) yuav hloov cov yas ib txwm muaj, thiab qee lub npe yuav qhia txog cov ntim khoom "zero-waste", xws li zaj duab xis yaj tau lossis cov thawv noob (uas tuaj yeem cog rau cog cov nroj tsuag tom qab siv).
Tus Qauv Kev Lag Luam Ib Ncigs: Cov hom lag luam tab tom txhawb kev koom tes ntawm cov neeg siv los ntawm cov kev pab cuam rov ua dua cov khoom ntim (piv txwv li, cov ntsiab lus rau cov fwj khoob) lossis cov txheej txheem rov ua dua (piv txwv li, Lush lub tswv yim ntim khoom liab qab (tsis muaj fwj lossis cov kaus poom) tuaj yeem rov ua dua los ntawm ntau lub hom lag luam).
Kev Pom Tseeb ntawm Cov Pa roj carbon: Cov ntim khoom muaj daim ntawv lo nrog "cov cim carbon", thiab cov ntaub ntawv raug taug qab mus rau lawv qhov chaw los ntawm kev siv tshuab blockchain. Piv txwv li, Shiseido tau sim siv AI los xam cov pa roj carbon ntawm tag nrho lub neej ntawm nws cov khoom.
2. Kev Sib Txuas Lus Txawj Ntse: Kev Ntim Khoom dhau los ua "lub rooj vag digital".
Kev nrov ntawm NFC/AR thev naus laus zis: kov koj lub xov tooj kom dhia mus rau qhov kev sim pleev xim virtual, kev piav qhia txog cov khoom xyaw lossis cov lus qhia txog kev saib xyuas tawv nqaij (piv txwv li L'Oréal's "Water Saver" lub raj mis tshuaj zawv plaub hau nrog NFC tag ua ke).
Cov sensor ntse: saib xyuas cov khoom zoo li cas (piv txwv li, cov khoom xyaw ua haujlwm zoo, lub sijhawm khaws cia tom qab qhib), xws li Fresh lub ntim khoom siv rau lub ntsej muag uas rhiab rau pH, uas hloov xim los qhia thaum twg yuav tsum siv.
Kev Sib Txuas Lus: Kev ntim khoom nrog cov microchips ua ke uas ua rau lub teeb, suab lossis tsw qab thaum qhib, piv txwv li Gucci lub thawv lipstick tau raug hu ua "kev ua kom zoo nkauj" los ntawm cov neeg siv vim nws lub suab qhib thiab kaw sib nqus.
3. Tsim qauv minimalist + kev ua kom haum tus kheej heev: kev sib xyaw ua ke
Clean Beauty tus qauv minimalist: cov khoom siv matte ruaj khov, tsis muaj kev luam ntawv (hloov chaw siv laser engraving), xws li lub raj mis Aesop tus kws muag tshuaj, hais txog "cov khoom xyaw ua ntej".
Kev hloov kho raws li AI: cov ntaub ntawv neeg siv siv los tsim cov qauv ntim khoom tshwj xeeb, xws li hom Japanese POLA's AI kev tshuaj xyuas ntawm cov tawv nqaij kom kho cov ntawv luam ntawm lub raj mis essence; 3D printing technology ua rau muaj peev xwm tsim cov duab ntim khoom raws li qhov xav tau, txo cov khoom pov tseg.
Cov cim kab lis kev cai tshwj xeeb: Cov kab lis kev cai me me uas Generation Z nyiam (piv txwv li meta-cosmic aesthetics, cyberpunk) tau koom ua ke rau hauv tus qauv tsim.
4. Kev tsim kho tshiab: los ntawm "thawv" mus rau "cuab yeej siv rau kev paub".
Tsim txhua yam hauv ib qho: lub hau npog ntsej muag nrog cov txhuam sib xyaw ua ke (zoo ib yam li Huda Beauty's "#FauxFilter" foundation), cov xim pleev qhov muag nrog cov khoom hloov pauv hlau nplaum + lub teeb LED.
Kev txhim kho kev huv thiab kev nyab xeeb: lub tshuab nqus tsev ntim khoom (kom tiv thaiv kev oxidation) + cov tshuaj tua kab mob (piv txwv li cov khoom siv nyiaj ionized), cov qauv tsim "tsis kov" (piv txwv li cov fwj tshuaj pleev ib ce uas siv ko taw) yuav nkag mus rau hauv cov kab siab tom qab muaj kev sib kis.
Kev txhim kho rau cov xwm txheej mus ncig: lub raj mis silicone uas yoo tawg (piv txwv li Cadence hom tshuaj ntsiav), cov tshuab faib tshuaj ntsiav (piv txwv li L'Occitane cov tshuaj ntsiav hloov pauv uas zoo rau ib puag ncig) kom ua rau qhov hnyav sib dua.
5. Kev Ntim Khoom Muaj Nqis Rau Kev Xav: Kev Sawv Ntxov ntawm Kev Kho Mob Hauv Tebchaws
Kev tsim ntau yam kev xav: cov ntaub ntawv kov (piv txwv li, frosted, suede) nrog cov microcapsules tsw qab (qhib lub thawv kom tso cov tsw qab), piv txwv li, lub ntim ntawm cov tswm ciab tsw qab tau dhau los ua khoom sau.
Kev kos duab txog kev piav qhia txog ib puag ncig: Rov tsim cov khoom siv pov tseg (piv txwv li, cov fwj uas muaj cov qauv sib txawv ua los ntawm cov yas hauv dej hiav txwv), kev piav qhia txog ib puag ncig los ntawm kev tsim qauv, Patagonia txoj kev xav txog ib puag ncig yuav cuam tshuam rau kev lag luam kev zoo nkauj.
Kev sib koom ua lag luam tsawg tsawg thiab kev lag luam ntawm cov neeg sau khoom: Kev koom tes nrog cov IP loj (piv txwv li Disney, NFT cov kws ua yeeb yam) los tso tawm cov ntim khoom sau, Guerlain "Lub raj mis Bee" tej zaum yuav raug khi rau cov duab kos digital, qhib qhov kev paub ntawm kev sib xyaw ua ke nrog qhov tseeb.
Cov Kev Cov nyom thiab Cov cib fim ntawm kev lag luam
Kev Sib Npaug Tus Nqi: Tus nqi pib ntawm cov khoom siv ruaj khov yog siab, thiab cov hom lag luam yuav tsum yaum cov neeg siv khoom los ntawm kev tsim khoom ntau lossis cov tswv yim "eco-premium" (piv txwv li Aveda tus nqi 10% ntawm cov fwj yas rov ua dua tshiab).
Kev cai lij choj tsav: EU txoj cai "se yas" thiab Tuam Tshoj txoj cai "ob-carbon" yuam cov tuam txhab hloov pauv, thiab xyoo 2025 tej zaum yuav yog qhov hloov pauv rau kev ua raws li kev ntim khoom zoo rau ib puag ncig.
Cov teeb meem hauv kev koom ua ke thev naus laus zis: tus nqi ntawm cov khoom ntim ntse, cov teeb meem ua haujlwm ntev tseem yuav tsum tau daws, cov lag luam pib tshiab (cov thev naus laus zis hluav taws xob hloov pauv tau yuav muab kev daws teeb meem).
Sau luv luv
Xyoo 2025, cov ntim khoom zoo nkauj yuav tsis yog tsuas yog "lub tsho tiv no" ntawm cov khoom xwb, tab sis kuj yog tus nqa cov nqi ntawm hom lag luam, lub zog ntawm kev siv tshuab thiab kev xav ntawm cov neeg siv. Lub hauv paus ntsiab lus yog nyob rau hauv cov hauv qab no: kev ruaj khov ua qhov tseem ceeb, kev txawj ntse ua lub cuab yeej, kev ua tus kheej thiab kev paub dhau los ua qhov sib txawv, thiab thaum kawg tsim kom muaj lub npe lag luam uas tsis tuaj yeem hloov pauv tau hauv kev sib tw ua lag luam hnyav.
Lub sijhawm tshaj tawm: Lub Ob Hlis-12-2025
