Cov tshuaj pleev ib ce thawj zaug tau ntim rau hauv cov thawv uas rov ntim tau, tab sis kev tshwm sim ntawm cov yas tau txhais tau tias cov ntim khoom zoo nkauj pov tseg tau dhau los ua tus qauv. Kev tsim cov ntim khoom niaj hnub uas rov ntim tau tsis yog ib txoj haujlwm yooj yim, vim tias cov khoom zoo nkauj nyuaj thiab xav tau kev tiv thaiv los ntawm kev ua kom tsis txhob lwj thiab tawg, nrog rau kev huv si.
Cov ntim khoom zoo nkauj uas rov ntim tau yuav tsum yooj yim siv thiab yooj yim rau kev rov ntim, suav nrog rau cov neeg uas tsis tshua muaj kev txav mus los. Lawv kuj xav tau qhov chaw sau daim ntawv lo, vim tias FDA cov cai xav kom cov khoom xyaw thiab lwm cov ntaub ntawv khoom yuav tsum tso tawm ntxiv rau lub npe hom.
Cov ntaub ntawv tshawb fawb ntawm Nielsen thaum muaj kev sib kis tau qhia tias muaj kev nce 431% ntawm cov neeg siv khoom tshawb nrhiav "tshuaj tsw qab siv tau dua", tab sis lub koom haum kuj tau taw qhia tias nws tsis yooj yim rau kev yaum cov neeg siv khoom kom tso tseg lawv cov cwj pwm qub, lossis kom yaum cov hom lag luam kom siv cov txheej txheem ntim khoom zoo dua.
Kev hloov pauv kab lis kev cai ntawm cov neeg siv khoom yeej ib txwm siv sijhawm thiab nyiaj txiag, thiab ntau lub npe lag luam zoo nkauj thoob plaws ntiaj teb uas cog lus rau kev txhim kho kom ruaj khov tseem poob qis. Qhov no qhib lub qhov rooj rau cov npe lag luam uas yooj yim thiab ncaj qha rau cov neeg siv khoom kom nyiam cov neeg siv khoom Gen Z uas xav txog ib puag ncig nrog cov qauv tsim uas ruaj khov dua.
Rau qee lub hom lag luam, kev ntxiv dej txhais tau tias cov neeg siv khoom yuav tsum coj cov fwj siv lawm mus rau cov khw muag khoom lossis cov chaw ntxiv dej kom tau ntxiv dej. Cov neeg ua haujlwm hauv kev lag luam kuj tau taw qhia tias yog tias tib neeg xav xaiv cov khoom siv tau ntev dua, qhov kev yuav khoom thib ob ntawm cov khoom tib yam yuav tsum tsis txhob kim dua li qhov dhau los, thiab cov txheej txheem ntxiv dej yuav tsum yooj yim dua los nrhiav kom ntseeg tau tias muaj kev cuam tshuam tsawg rau kev siv tau ntev. Cov neeg siv khoom xav yuav khoom siv tau ntev, tab sis kev yooj yim thiab tus nqi yog qhov tseem ceeb.
Txawm li cas los xij, txawm tias siv dua li cas los xij, kev xav txog kev sim cov neeg siv khoom yog qhov teeb meem loj rau kev txhawb nqa cov ntim khoom rov ua dua tshiab. Muaj ntau yam khoom siv pleev ib ce thiab cov khoom tshiab tau tso tawm tsis tu ncua. Yeej ib txwm muaj cov khoom xyaw tshiab uas nyiam mloog thiab pom rau pej xeem, txhawb kom cov neeg siv khoom sim cov hom tshiab thiab cov khoom tshiab.
Cov hom lag luam yuav tsum tau hloov kho rau tus cwj pwm tshiab ntawm cov neeg siv khoom thaum nws los txog rau kev siv khoom zoo nkauj. Cov neeg siv khoom niaj hnub no muaj kev cia siab siab heev txog kev yooj yim, kev ua kom haum rau tus kheej thiab kev ruaj khov. Kev qhia txog cov khoom tshiab uas tsim los nrog kev rov ua dua tshiab tsis yog tsuas yog tiv thaiv kev pov tseg ntau dhau ntawm cov khoom ntim xwb, tab sis kuj tsim cov cib fim tshiab rau kev daws teeb meem uas haum rau tus kheej thiab suav nrog txhua tus.
Lub sijhawm tshaj tawm: Lub Xya Hli-26-2023
