Vim li cas nws thiaj nyuaj rau siv cov khoom hloov pauv hauv cov khoom ntim khoom kom zoo nkauj?

Procter & Gamble tau hais tias tau ntau xyoo, lub tuam txhab tau nqis peev ntau lab daus las rau kev tsim thiab sim cov khoom siv hloov chaw ntxuav khaub ncaws, thiab tam sim no tab tom ua haujlwm hnyav los txhawb nws mus rau hauv cov tshuaj pleev ib ce thiab kev saib xyuas lub cev.

Tsis ntev los no, Procter & Gamble tau pib muab cov tshuaj pleev ntsej muag nrog cov khoom rov ua dua tshiab rau ntawm lub vev xaib official ntawm nws lub npe OLAY, thiab npaj yuav nthuav nws cov muag khoom hauv Tebchaws Europe thaum ntxov xyoo tom ntej. Tus neeg hais lus ntawm Procter & Gamble Damon Jones tau hais tias: "Yog tias qhov kev hloov pauv no txaus siab rau cov neeg siv khoom, lub tuam txhab kev siv yas tuaj yeem txo tau 1 lab phaus."

Lub Khw Muag Khoom Siv Lub Cev, uas yav dhau los tau txais los ntawm Brazil's Natura Group los ntawm L'Oréal Group, kuj tau hais tias nws npaj yuav qhib "chaw nres tsheb roj" hauv cov khw muag khoom thoob plaws ntiaj teb xyoo tom ntej, tso cai rau cov neeg yuav khoom yuav cov thawv tshuaj pleev ib ce rov siv tau rau The Body Shop Body Shop lub tshuaj da dej lossis tshuaj pleev ntsej muag. Nws tau tshaj tawm tias lub hom lag luam tau muab cov khoom hloov pauv hauv nws cov khw muag khoom thaum ntxov xyoo 1990, tab sis vim tsis muaj kev thov ua lag luam thaum lub sijhawm ntawd, kev tsim khoom tau raug tso tseg hauv xyoo 2003. Lawv tau hu rau lub vev xaib raug cai"Peb txoj kev npaj Rov Qab, Rov Siv Dua, Rov Ua Dua tau rov qab los lawm. Thiab nws loj dua puas tau. Tam sim no nws muaj nyob rau hauv txhua lub khw muag khoom hauv UK* nrog lub hom phiaj kom muaj nyob rau hauv 800 lub khw muag khoom thoob plaws 14 lub tebchaws thaum kawg ntawm xyoo 2022. Thiab peb tsis npaj yuav nres ntawm qhov ntawd."

Unilever, uas tau cog lus tias yuav txo kev siv yas ib nrab los ntawm xyoo 2025, tau tshaj tawm thaum Lub Kaum Hli tias nws npaj yuav tsim cov tshuaj deodorant hom Dove nrog kev txhawb nqa ntawm lub kaw lus yuav khoom xoom-pov tseg LOOP. Lub kaw lus yuav khoom yog khiav los ntawm TerraCycle, lub tuam txhab rov ua dua tshiab uas zoo rau ib puag ncig, los muab cov khoom siv ruaj khov thiab cov khoom rov ua dua tshiab rau cov neeg siv khoom.

Txawm hais tias los ntawm qhov kev xav ntawm kev phooj ywg ib puag ncig, kev txhawb nqa cov khoom siv hloov pauv yog qhov tseem ceeb, tab sis tam sim no, hauv kev lag luam khoom siv tag nrho, kev qhia txog cov khoom siv hloov pauv tuaj yeem piav qhia tias "sib xyaw zoo thiab phem." Qee lub suab tau taw qhia tias tam sim no, feem ntau cov neeg siv khoom thoob ntiaj teb siv tsis zoo, thiab nws nyuaj rau tshem tawm cov ntim khoom "pov tseg".

Unilever tau hais tias txawm hais tias tus nqi ntawm cov khoom siv hloov pauv pheej yig heev, feem ntau pheej yig dua li cov khoom siv raug cai 20% txog 30%, txog tam sim no, feem ntau cov neeg siv khoom tseem tsis yuav nws.

Ib tug neeg hais lus ntawm P&G tau hais tias txawm tias cov neeg siv khoom pom zoo siv cov khoom hloov rau qee yam khoom siv hauv tsev, qhov xwm txheej nyuaj dua thaum lawv siv rau cov khoom siv tu tus kheej xws li Pantene tshuaj zawv plaub hau thiab OLAY cream.

Rau cov tshuaj pleev ib ce, cov khoom ntim khoom yog ib qho tseem ceeb uas nyiam cov neeg siv khoom thiab ua kom cov neeg siv khoom lo rau, tab sis nws kuj muaj feem cuam tshuam nrog cov teeb meem ib puag ncig, uas ua rau cov tuam txhab kev zoo nkauj muaj teeb meem. Tab sis tam sim no, tib neeg txoj kev saib xyuas rau kev txhim kho kom ruaj khov tab tom nce ntxiv. "Kev hloov kho dua tshiab" cov khoom ntim tshuaj pleev ib ce tab tom dhau los ua ib qho teeb meem kub, thiab lub hom phiaj tiv thaiv ib puag ncig yuav pom tsis tau cov neeg siv khoom ntau dua.

Nws yog ib qho tseem ceeb uas yuav tsum siv lub tswv yim ntawm cov khoom siv hloov pauv, uas yog txiav txim siab los ntawm kev ua lag luam thiab peb qhov chaw ib puag ncig thoob ntiaj teb. Tam sim no, peb pom tias ntau lub npe tshuaj pleev ib ce txhawb nqa cov khoom lag luam cuam tshuam. Piv txwv li, cov khoom lag luam Shea butter ntawm Australian hom.MECCA Cosmetica, ELIXIRntawm Japanese hom Shiseido,TATA HARPERntawm Tebchaws Meskas thiab lwm yam. Cov tuam txhab no muaj ob qho tib si lub koob npe nrov thiab kev tiv thaiv ib puag ncig, uas tuaj yeem muaj ntau yam cuam tshuam rau kev ua lag luam. Thiab ntu kev txhim kho ntawm peb Topfeelpack kuj ua haujlwm hnyav hauv qhov kev taw qhia no. Peb cov pwm zoo li PJ10, PJ14,PJ52 lub raj mis pleev ib cetuaj yeem ua tau raws li qhov xav tau ntawm cov neeg siv khoom nrog cov ntim khoom hloov tau, thiab muab rau lawv cov duab lag luam zoo nkauj thiab ruaj khov.