Mintel's "2030 Global Beauty and Personal Care Trends" na-egosi na efu efu, dị ka otu n'ime ihe na-adigide,echiche ndụ ndụ na gburugburu ebe obibi, ọha ga-achọrọ ya.Ịgbanwe ngwaahịa mma n'ime nkwakọ ngwaahịa enyi na gburugburu ebe obibi na ọbụna na-ewusi echiche nke "efu efu" n'ime ngwaahịa ngwaahịa ga-amasị ndị na-azụ ahịa.

Dịka ọmụmaatụ, akara nlekọta akpụkpọ ahụ UpCircleBeauty ejirila kọfị kọfị na tii brewed mee ihe nchacha, ncha na ncha.The niche senti ika Jiefang Orange County ewepụtala ọhụrụ senti na "organic n'efu" dị ka akụrụngwa.Akara nlekọta akpụkpọ anụ nwa Naif sokwa ụlọ ọrụ Dutch Waternet na AquaMinerals rụkọọ ọrụ iji gbanwee ihe fọdụrụ na calcite na Amsterdam mmiri ọṅụṅụ ka ọ bụrụ ngwaahịa mara mma, dochie microbeads na ncha ihu na ụmụ irighiri ihe.

Na mgbakwunye, na-agbaso usoro nke ịma mma dị ọcha, "nlekọta akpụkpọ ahụ dị mfe" ga-etolite ngwa ngwa n'ime afọ iri na-esote.N'ubi a, ọtụtụ ụdị na-ebute ụzọ.Akara Japan MiraiClinical na-emejuputa echiche nke obere karịa, na ngwaahịa ha na-eduga nwere naanị squalane.Akara Britain Iluum na-emejuputa atumatu akara nke "Youserve fewer products".Usoro nlekọta anụ ahụ ewepụtara na-enye naanị ngwaahịa 6, ọtụtụ n'ime ha nwere naanị ihe 2-3, na-achọ inye anụ ahụ nri achọrọ.

"Efu efu" na "nlekọta akpụkpọ ahụ dị mfe" ga-abụ ihe a na-ahụkarị, na nkwakọ ngwaahịa gburugburu ebe obibi, nke na-adigide, akwụkwọ ndụ akwụkwọ ndụ na gburugburu ebe obibi ga-amasị.