Tetakai ataahuaKo ngā au o te tau 2025 he whakaurunga hōhonu o te hangarau, ngā ariā tauwhiro me ngā hiahia wheako a te kaihoko, koinei te tirohanga whānui mai i te hoahoa, te rauemi, te mahi ki te taunekeneke, me te whakakotahitanga o ngā hihiri ahumahi me ngā matapae hangarau hou:
1. Te takai tauwhiro: mai i ngā "pepeha taiao" ki ngā "mahi porowhita kati".
Te hurihanga rauemi: Ka whakakapia ngā kirihou tuku iho e ngā rauemi koiora (hei tauira, te mycelium harore, ngā tangohanga rimurimu) me ngā kirihou wairākau (hei tauira, te PHA), ā, ka whakauruhia pea e ētahi waitohu he takai "kore-para", pērā i te kiriata wairākau, ngā kātene purapura rānei (ka taea te whakatō hei whakatipu tipu i muri i te whakamahinga).
Tauira Ōhanga Porowhita: Kei te whakapakari ake ngā waitohu i te whai wāhi a ngā kaiwhakamahi mā roto i ngā kaupapa hangarua tākai (hei tauira, ngā tohu mō ngā pounamu kau) me ngā pūnaha whakakī anō (hei tauira, ka taea te tārua i te ariā tākai tahanga a Lush (kāore he pounamu, he kēne rānei) e ētahi atu waitohu).
Te māramatanga o te tapuwae waro: Ka tohua te takai ki ngā "tohu waro", ā, ka tirohia ngā rauemi mai i tōna pūtake mā te hangarau poraka mekameka. Hei tauira, kua ngana a Shiseido ki te whakamahi i te AI hei tatau i ngā tukunga waro o te huringa ora katoa o āna hua.
2. Te Taunekeneke Maamaa: Ka huri te takai hei "kuaha matihiko".
Te rongonuitanga o te hangarau NFC/AR: pā atu ki tō waea hei peke atu ki te whakamātautau mariko mō te hanga-kanohi, te whakamārama i ngā kai, te tohutohu tiaki-kiri whaiaro rānei (hei tauira, te pounamu hopi horoi "Water Saver" a L'Oréal me te tohu NFC kua hangaia ki roto).
Ngā pūoko atamai: aroturuki i te tūnga o te hua (hei tauira, te whai huatanga o ngā matū hohe, te roa o te whakamahinga i muri i te whakatuwheratanga), pērā i te takai kopare pH-tairongo a Fresh, e huri ana te tae hei tohu i te wā e whakamahia ai.
Te Taunekeneke o ngā Kare ā-roto: He takai kei roto ngā maramara iti hei whakaoho i te mārama, te oro, te kakara rānei ina whakatuwheratia, hei tauira, kua kiia te pouaka rīpene ngutu a Gucci he "whakaoho papai" e ngā kaiwhakamahi nā te mea he oro whakatuwhera me te kati aukume tōna.
3. Hoahoa iti + tino whakawhaiaro: whakawehewehe
Te momo kāhua iti a Clean Beauty: he papanga mātotoru, kāore he tānga tapanga (he whakairo laser hei utu), pērā i te pounamu kāhua rongoā a Aesop, e whakanui ana i te "kai i te tuatahi".
Whakaritenga e ārahihia ana e te AI: ka whakamahia ngā raraunga kaiwhakamahi hei whakaputa i ngā tauira takai ahurei, pērā i te tātari AI a te waitohu Hapanihi POLA i te kakano kiri hei whakarite i te kape pounamu hinu; ka taea e te hangarau tā 3D te whakaputa i ngā āhua takai whaiaro i runga i te tono, ka whakaiti i te para o ngā taonga.
Ngā tohu ahurea motuhake: Ko ngā ahurea iti e paingia ana e te Whakatipuranga Z (hei tauira, te āhuahanga meta-ao, te cyberpunk) kua whakaurua ki roto i te hoahoa.
4. Auahatanga mahi: mai i te "ipu" ki te "taputapu wheako".
Hoahoa katoa-i-te-kotahi: ngā potae turanga me ngā paraihe whakauru (he rite ki te turanga "#FauxFilter" a Huda Beauty), ngā papatae atarangi kanohi me ngā whakakapinga aukume kua whakauruhia + rama whakakī LED.
Ngā whakapainga ake mō te akuaku me te haumaru: ko ngā takai papu korehau (hei ārai i te waikura) + ngā paninga paturopi (hei tauira, ngā rauemi hiriwa kua whakakāhoretia), ngā hoahoa "kāore e pā" (hei tauira, ngā pounamu hinu waewae) ka uru pea ki te raina utu nui i muri i te mate urutā.
Te arotautanga mō ngā āhuatanga haere: ngā pounamu silicone ka taea te takai (hei tauira, ngā kāpūru waitohu Cadence), ngā pūnaha tohatoha kāpūru (hei tauira, ngā whakakapinga kāpūru hoa-taiao a L'Occitane) hei whakamama ake i te taumaha.
5. Te Tākai Uara Hinengaro: Te Aranga Ake o te Ōhanga Whakaora
He hoahoa maha-rongo: he rauemi pā (hei tauira, he hukapapa, he hiako) me ngā kāpūru iti kakara (mā te whakatuwhera i te pouaka hei tuku i te kakara), hei tauira, kua noho te takai o ngā kānara kakara hei taonga kohikohinga.
Te toi kōrero taiao: Te hanga anō i ngā rauemi kua whakarērea (hei tauira, ngā pounamu kakano kōpikopiko i hangaia mai i te kirihou moana), te kōrero pakiwaitara taiao mā te hoahoa, tera pea ka awe te rapunga whakaaro taiao o Patagonia i te umanga ataahua.
Te waitohu tahi putanga iti me te ōhanga kaikohi: Mā te mahi tahi me ngā IP nui (hei tauira, a Disney, ngā kaitoi NFT) ki te whakarewa i ngā takai kohikohinga, tera pea ka honoa te "Pounamu Pī" a Guerlain ki tētahi mahi toi matihiko, ka wetewete i te wheako o te whakakotahi i te ao tūturu me te ao tūturu.
Ngā Wero me ngā Huarahi Ahumahi
Te whakataurite i ngā utu: He nui te utu tīmatanga o ngā rauemi pumau, ā, me whakatenatena e ngā waitohu ngā kaihoko mā te whakaputa tauine, mā ngā rautaki "eco-premium" rānei (hei tauira, ko te 10% te utu a Aveda mō ngā pounamu kirihou hangarua).
E ārahi ana i ngā ture: Ko te "taake kirihou" a te EU me te kaupapa here "waro-rua" a Haina kei te akiaki i ngā kamupene ki te huri, ā, ko te tau 2025 pea te wā e huri ai te hanganga ture mō ngā takai e pai ana ki te taiao.
Ngā uauatanga o te whakaurunga hangarau: ngā utu maramara mō te takai atamai, ngā take roa o te oranga me whakatika tonu, ngā pakihi hou (tērā pea ka whakaratohia he otinga e te hangarau hiko ngāwari).
Whakarāpopototia
I te tau 2025, ehara i te mea ko te "koti" anake te mea e whakamahia ana e te takai ataahua, engari ko te mea hoki e kawe ana i ngā uara o te waitohu, te kaha hangarau me ngā kare ā-roto o te kaiwhakamahi. Ko te kaupapa matua kei roto i ēnei e whai ake nei: ko te pumau hei kaupapa matua, ko te mohio hei taputapu, ko te whakawhaiaro me te wheako hei tohu rerekētanga, ā, hei hanga i tētahi tuakiri waitohu e kore e taea te whakakapi i roto i te whakataetae nui o te mākete.
Wā tuku: 12-Pepuere-2025
