I whakaputaina i te 30 o Oketopa, 2024 e Yidan Zhong
I te whanaketanga tonu o te mākete ataahua me te tiaki whaiaro o te ao, kei te tere te huri o te arotahi a ngā waitohu me ngā kaihoko, ā, nō nā tata nei i tukuna e Mintel tana pūrongo mō ngā Auahatanga Ataahua me te Tiaki Whaiaro o te Ao mō te tau 2025, e whakaatu ana i ngā auahatanga matua e whā ka pā ki te umanga i te tau e haere ake nei. Kei raro nei ngā kōrero matua o te pūrongo, e ārahi ana i a koe ki ngā tirohanga auahatanga me ngā whai wāhitanga mō te auahatanga waitohu i te heke mai o te mākete ataahua.
1. Te pikinga tonu o ngā kai taiao metākai pumau
Kua noho ko ngā kai māori me ngā takai tauwhiro hei pūkenga matua mō ngā waitohu i waenganui i te tipu haere o ngā āwangawanga a ngā kaihoko mō te hauora me te taiao. E ai ki te pūrongo, i te tau 2025 ka nui ake te hiahia o ngā kaihoko ki te whiriwhiri i ngā hua ataahua e pai ana ki te taiao, ā, he kai māori hoki kei roto.Me te tapanga tipu, te tapanga ma, me te takai hoa-taiao hei kaupapa matua,Ehara i te mea ko ngā waitohu anake me whakarato hua whai hua, engari me whakatū hoki i ngā tukanga whakaputa me ngā pūtake kai mārama, mārama hoki. Hei tū motuhake mai i te whakataetae nui, ka taea e ngā waitohu te whakapakari ake i te whakawhirinaki o ngā kaihoko mā te whakatō i ngā ariā pēnei i te ōhanga porowhita me te kore e pāngia e te tapuwae waro.
2. Te auahatanga hangarau me te whakawhaiaro
Kei te whakatakoto te hangarau i te ara mō te whakawhaiaro. Mā te whanaketanga o te AI, te AR me te koiora, ka taea e ngā kaihoko te pārekareka ki tētahi wheako hua tika ake, whaiaro ake hoki. E matapaetia ana e Mintel, i te tau 2025, ka whai ngā waitohu ki te whakakotahi i ngā wheako matihiko me te kai tuimotu, ka taea ai e ngā kaihoko te whakarite i ngā hanganga hua whaiaro me ngā tikanga tiaki kiri i runga i te kakano ahurei o ō rātou kiri, te momo noho, me ngā manakohanga whaiaro. Ehara i te mea ka whakarei ake i te pono o te kiritaki anake, engari ka nui ake hoki te rerekētanga o te waitohu.
3. Kei te wera haere te ariā o te "ataahua mō te wairua"
I te tere haere tonu o te ao me te piki haere o ngā āwangawanga mō te hauora o ngā kare ā-roto, e kī ana a Mintel ko te tau 2025 te tau e whanake haere ai te "aroaro". Mā te arotahi ki te taurite i waenga i te hinengaro me te tinana, ka āwhina i ngā kaihoko ki te tuku i te ahotea mā te kakara, ngā maimoatanga taiao me ngā wheako ataahua rumaki. He maha ake ngā waitohu ataahua e tahuri ana ō rātou aro ki te oranga tinana me te hinengaro, e whakawhanake ana i ngā hua he pānga "whakamarie hinengaro". Hei tauira, ko ngā hinu kakara me ngā kakara whakamarie io me ngā wheako tiaki kiri me te huānga whakaaroaro ka āwhina i ngā waitohu ki te kukume i ngā kaihoko e rapu ana i te taurite o roto me waho.
4. Te Kawenga Hapori me te Ahurea
I roto i te horopaki o te hōhonutanga o te ao whānui, e tumanako ana ngā kaihoko kia nui ake te tūranga o ngā waitohu ki te kawenga ahurea, ā, e kī ana te pūrongo a Mintel ko te angitu o ngā waitohu ataahua i te tau 2025 ka whakawhirinaki ki tā rātou whakapau kaha ki te whakauru ahurea, me ā rātou mahi ki te whakawhanake hua kanorau. I taua wā anō, ka whakamahia e ngā waitohu ngā papaaho pāpori me ngā hapori ipurangi hei whakapakari i ngā taunekeneke me ngā hononga a ngā kaihoko, ā, mā reira ka whānui ake te turanga pā pono o te waitohu. Me kōrero tuwhera ngā waitohu ki ngā kaihoko, engari me whakaatu hoki i tō rātou whakauru me te kawenga e pā ana ki te ira tangata, te iwi me te papamuri pāpori.
I te tata mai o te tau 2025, kua rite te umanga ataahua me te tiaki whaiaro ki tētahi taumata tipu hou. Ko ngā waitohu e mau tonu ana ki ngā au hou, ā, e aro pai ana ki ngā tono a ngā kaihoko mō te pumau, te whakawhaiaro, te oranga ngākau me te whakaurunga ahurea, ka nui ake te tūponotanga ki te tū atu i te whakataetae i ngā rā kei te heke mai. Ahakoa he whakamahi i ngā auahatanga hangarau hei tuku ratonga whai hua ake, he whiwhi rānei i te whakawhirinaki a ngā kaihoko mā roto i ngā takai pumau me ngā mekameka tuku mārama, he tau nui te tau 2025 mō te auahatanga me te tipu.
Mā ngā Auahatanga Ataahua me te Tiaki Whaiaro o te Ao mō te tau 2025 a Mintel ka whakaratohia he aronga mō te umanga, me te whakahihiko hoki mō ngā waitohu kia tūtaki ai ki ngā wero kei mua.
Wā tuku: Oketopa-30-2024
