Pūtake raraunga: Euromonitor, Mordor Intelligence, NPD Group, Mintel
I te taha o te mākete whakapaipai o te ao e tipu haere tonu ana i te tere tipu ā-tau (CAGR) o te 5.8%, ko te takai, hei waka nui mō te rerekētanga waitohu, kei te huri haere i raro i te mana o te pumau me te hangarau matihiko. I runga i ngā raraunga mai i ngā whakahaere whai mana pēnei i a Euromonitor me Mordor Intelligence, ka whakaratohia e tēnei tuhinga he tātaritanga hohonu o ngā au matua me ngā whai wāhitanga tipu i roto i te mākete takai whakapaipai mai i te tau 2023-2025.
Rahi o te mākete: neke atu i te tohu $40 piriona i te tau 2025
E matapaetia ana ka eke te rahi o te mākete takai whakapaipai o te ao ki te $34.2 piriona i te tau 2023, ā, ka neke atu i te $40 piriona i te tau 2025, ka piki ake i te 4.8% ki te 9.5% CAGR. Ko te nuinga o tēnei tipu e ahu mai ana i ēnei āhuatanga:
Te whakaoranga o te whakamahinga o ngā mea ataahua i muri i te mate urutā: E matapaetia ana ka piki ake te tono mō ngā takai tiaki kiri mā te 8.2% i te tau 2023, me te pikinga o ngā pounamu/ipu korehau e pupuhihia ana e te hau i te tere o te 12.3%, ka noho koia te otinga pai mō te tiaki i ngā matū hohe.
Ngā kaupapa here me ngā ture hei whakatairanga: e hiahiatia ana e te "Whakahaunga Kirihou Whakakore" a te EU kia eke te ōwehenga o ngā kirihou hangarua ki te 30% i te tau 2025, ka kukume tika i te mākete takai taiao mā te 18.9% CAGR.
Te hekenga o ngā utu hangarau: te takai atamai (pēnei i te whakaurunga maramara NFC), e akiaki ana i te rahi o te mākete ki te tere tipu nui o te 24.5% CAGR.
Te tipu o te kāwai: te ārahi i ngā takai tiaki kiri, te panonitanga o ngā takai whakapaipai tae
1. Tākai tiaki kiri: te whakapai ake i te mahi
Te ia o te iti o te rahinga: he nui te tipu o ngā takai i raro i te 50ml, he hoahoa mama hei whakatutuki i ngā hiahia o te haereere me ngā āhuatanga whakamātautau.
Parenga hohe: ko te karāhe ārai ultraviolet, ko ngā pounamu korehau me ētahi atu rauemi tākai kounga teitei e hiahiatia ana kia neke atu i te 3 ngā wā o te tipu o ngā rauemi tākai tuku iho, e rite ana ki ngā kai e hiahiatia ana e te kiritaki.
2. Tākai whakapaipai: te whakamahi i ngā taputapu me te tino tika
Kei te puhoi haere te tere tipu o te ngongo rīpene ngutu: ko te CAGR o te 2023-2025 he 3.8% noa iho, ā, kei te anga atu te hoahoa tuku iho ki te aukati o te auahatanga.
Ka hurihia te pane papu turanga paura: ka panaia te tipu o te takai pane papu e te tono horopeta tika mā te 7.5%, ā, 56% o ngā hua hou kua whakauruhia he wāhanga pupuhi paura huakita.
3. Tākai tiaki makawe: tiaki taiao me te watea i te wa kotahi
Hoahoa whakakī: I piki ake ngā pounamu hopi horoi makawe me te hoahoa whakakī mā te 15%, i runga anō i te manakohanga taiao o te Reanga Z.
Pana-hei-whakakī hei utu mō te taupoki tīwiri: Kei te huri te takai whakangawari ki te pana-hei-whakakī, me ngā painga nui o te ārai-waikura me te whakahaere ringa kotahi.
Ngā Mākete Rohe: Ārahi o Āhia-Moananui-a-Kiwa, Kaupapa Here e Ārahihia ana e Ūropi
1. Āhia-Moana-nui-a-Kiwa: te tipu e ārahihia ana e te pāpāho pāpori
Haina/Īnia: I piki ake te takai meiki mā te 9.8% ia tau, ā, ko te hokohoko pāpāho pāpori (hei tauira, ngā ataata poto + te whakatipu tarutaru KOL) te kaupapa matua.
Mōrearea: Tērā pea ka pāngia ngā tawhē hua e te pikinga o te utu o ngā rauemi mata (ka piki ake te PET ki te 35%).
2. Ūropi: te tukunga o ngā wehewehenga kaupapa here
Tiamana/Wīwī: te tere tipu o ngā takai pirau-koiora o te 27%, ngā tautoko kaupapa here + ngā whakahokinga utu a ngā kaituku hei whakateretere i te urunga ki te mākete.
Whakatūpato mōrearea: ka piki ake ngā utu tutuki i ngā ture nā ngā tariff waro, ka pāngia ngā SME e te pēhanga whakawhiti.
3. Amerika Te Raki: he mea nui te utu whakaritenga
Mākete o Amerika: ko te takai ritenga (reta/tae) e whai wāhi ana ki te 38% o te wāhi kounga teitei, ā, ko ngā waitohu papai hei whakatere i te tahora.
Ngā tūponotanga: he nui ngā utu whakahaere, ko te hoahoa mama te mea nui.
Ngā au o te heke mai: ka haere tahi te tiaki taiao me te matauranga
Tauine o ngā rauemi e pai ana ki te taiao
Ka piki te tere whakamahinga o ngā rauemi PCR mai i te 22% i te tau 2023 ki te 37% i te tau 2025, ā, ka heke te utu o ngā kirihou koiora e ahu mai ana i te rimurimu mā te 40%.
E 67% o te reanga Z e hiahia ana ki te utu i te 10% teitei ake mō ngā takai e pai ana ki te taiao, me whakapakari ake ngā waitohu i te kōrero mō te oranga tonutanga.
Te Whakapānuitanga o te Tākai Atamai
Ka tautoko te takai kua whakauruhia ki te maramara NFC i te ārai i te tinihanga me te whai i ngā taonga, ka whakaitihia ngā taonga rūpahu waitohu mā te 41%.
Kua piki ake te reiti tahuritanga mai i te whakamātautau whakapaipai mariko AR mā te 23%, ā, kua noho hei paerewa i roto i ngā hongere hokohoko ipurangi.
I te tau 2023-2025, ka whakatūwherahia e te umanga takai whakapaipai ngā whai wāhitanga tipu hanganga e ārahihia ana e te tiaki taiao me te mātauranga. Me whai ngā waitohu i ngā kaupapa here me ngā au o te kai, me te hopu i te tūranga teitei o te mākete mā te auahatanga hangarau me te hoahoa rerekē.
Hei kaiārahi auaha i roto i te umanga tākai whakapaipai, he tohunga a TOPFEELPACK ki te whakarato i ngā otinga tākai kounga teitei, pumau hoki mō ā mātou kiritaki. Kei roto i ā mātou hua matua ko ngā pounamu kore hau, ngā pounamu kirīmi, ngā pounamu PCR, me ngā pounamu maturuturu, e tutuki katoa ana i ngā hiahia o te tiaki i ngā matū hohe me te tutuki i ngā whakaritenga taiao. Me te 14 tau o te wheako ahumahi me te hangarau matua, kua mahi a TOPFEELPACK ki te neke atu i te 200 waitohu tiaki kiri kounga teitei huri noa i te ao, e āwhina ana i a rātou ki te whakarei ake i te uara hua me te whakataetae mākete.Whakapā maii tēnei rā mō ngā otinga tākai ritenga hei whakamahi i ngā whai wāhitanga tipu mākete mai i te tau 2023-2025!
Te wā tuku: 28-Pepuere-2025
