he aha te kamupene whakapaipai pai rawa atu

He maha ngā kamupene whakapaipai rerekē, he ahurei ā rātou hua me ā rātou hanganga. Nā, me pēhea e mōhio ai koe ko tēhea te mea pai rawa atu?

I tēnei rā, ka tirohia e tātou me pēhea te kimi i te otinga pai rawa atu mō ō hiahia. Nō reira, me tīmata tātou!

He aha ngā mea hei rapu
Me maumahara koe ki ētahi mea. Anei ētahi o ngā mea tino nui:

Kounga
Ko tētahi o ngā mea nui hei tirotiro ko te kounga o te hua. Kia tino rangahau koe, kia pānuihia hoki ngā arotake i mua i te hoko i tētahi mea. He mea pai hoki kia whakamātauria i mua i te hoko.

Ngā Uara
He aha tā rātou e hiahia ana ki te whakatutuki i ā rātou hua? He pai mō te taiao? He kai e whakamahia ana e rātou he mea pumau? He mea nui ēnei hei whakaaroaro i mua i te hoko.

Utu
Me whai whakaaro anō hoki koe ki te utu, me whakarite hoki kei te whiwhi koe i tētahi utu pai mā te whakatairite i ngā utu i waenga i ngā kamupene rerekē. Kaua e wehi ki te whakapau moni ki tāu e hiahia ana, engari kia tūpato ki tō tahua.

He mea nui rawa te kīanga "ko tāu e utu ana ka riro mai i a koe" i roto i te ao o te ataahua, te makawe me te hanga-kanohi. Hei tauira, ka taea e te mascara o te toa rongoā te hoatu ngāwari i ō kamo roa, ataahua, engari ka taea e ia te whakatutuki i ngā hua ka kitea e koe mai i te kōwhiringa o ngā waitohu utu nui o te ahumahi pēnei i a Maybelline, i a Estee Lauder rānei?

Mā te whai wā ki te mahi i tāu rangahau, ka tino kitea e koe tētahi pakihi e tutuki ana i ō hiahia me ō tumanakohanga.

Me pēhea te kimi i te kamupene whakapaipai pai rawa atu māu
Anei ētahi tohutohu hei āwhina i a koe ki te whiriwhiri:

Rangahauhia– whakapaua he wā ki te pānui mō ngā kamupene rerekē me ā rātou tuku. Tirohia ngā kōrero a ētahi atu mō rātou i runga ipurangi, me te rapu i ngā arotake a ngā kaiwhakamahi kia mōhio ai koe ki ngā taumata o te makona o ngā kiritaki.
Whakaarohia ō hiahia– he aha te momo meiki e rapu ana koe? Ka tohunga ētahi tāngata ki ētahi kaupapa, nō reira he mea tika kia whakaarohia tēnei i mua i te whakatau.
Whakatauritehia ngā utu– Whakapaua he wā ki te whakatairite i ngā utu o ngā kaiwhakarato rerekē kia tino whiwhi koe i te uara tino pai mō tō moni.
Whakaarohia te tuku - Ki te hokohoko tuihono koe, me whai whakaaro koe ki te utu me te wā tuku. Kia mōhio koe ki te utu tuku i tō ota, ā, me whakauru atu ki roto i tō whakatau.
Mā te whai i ēnei tohutohu, ka tino kitea e koe te kaiwhakarato pai rawa atu mōu me ō hiahia. Nō reira, kia ata haere, me mahi i tāu rangahau, ā, kimihia tētahi e taea e koe te whakawhirinaki.

Ngā waitohu pai e rima
He whakataetae te umanga ataahua, engari ko ēnei waitohu e rima ā mātou tino pai:

Estee Lauder: He kamupene rongonui a Estée Lauder i te ao ataahua, he nui ōna hītori me āna kaupapa hua whānui.
Dior: He pakihi utu nui tēnei e tuku ana i ngā taonga papai kounga teitei rawa atu.
L'Oreal: He kamupene rongonui a L'Oreal nō Wīwī, neke atu i te 100 tau te roa o tōna hītori.
Unirever:He kamupene Ingarihi-Tatimana a Unilever, ā, he maha ngā waitohu rongonui pērā i a Dove me Ponds. E whakawhirinaki ana ngā wāhine o te ao katoa ki a Unilever mō ā rātou hiahia whakapaipai, ā, he iti ake te utu e tukuna ana e rātou.
Maybelline:He waitohu rongonui a Maybelline mō ngā mea whakapaipai whare rongoā e tuku ana i ngā mea whakapaipai kounga teitei i ngā utu e taea ana.
He tino whakataetae te umanga, engari nā te maha o ngā kōwhiringa pai, ka tino kitea e koe te mea pai rawa atu māu.

Painga
He maha ngā painga o ia kōwhiringa, pērā i:

Kounga Teitei– Ko tētahi o ngā painga matua ko te kounga teitei nā te mea he pai ake ngā kai e hangaia ana, ā, he pai ake te whai hua i te raina iti ake te utu.
Ngā Kōwhiringa Maha– Ka whānui ake āu whiringa. Ko te tikanga ka kitea e koe te taonga tino tika mō ō hiahia me tō tahua.
Ratonga Kaihoko Pai Ake– Ko te tikanga ka pai ake te ratonga kaihoko, tae atu ki te āwhina, ngā tohutohu mai i ngā kaimahi kua whakangungua, me ngā wā tuku pono ake.
Ngā whakaaro whakamutunga
Tērā pea ka rerekē te whakautu ki tēnei pātai i runga i te tangata e pātai atu ana koe, nā te mea he whiringa whaiaro te whiriwhiri i te meke-ake.

Engari i roto i te poto, ko ngā kamupene whakapaipai pai rawa atu ko ērā e rite ana ki ō hiahia me tō tahua. He mea nui kia rangahau koe, kia kitea ai he kamupene he ingoa pai, he kounga teitei, he ratonga kaihoko pai hoki. He maha ngā pakihi rongonui kei reira, nō reira kāore he raruraru ki te kimi i tētahi e rite ana ki ō hiahia.