I kī a Procter & Gamble, i roto i ngā tau, kua whakangao te kamupene i ngā miriona tāra ki te hanga me te whakamātautau i ngā hua whakakapinga hopi horoi, ā, kei te kaha te mahi inaianei ki te whakatairanga i ēnei hua ki roto i ngā mara whakapaipai me te tiaki tinana matua.
Nō nā tata nei, ka tīmata a Procter & Gamble ki te whakarato i ngā kirimi kanohi me ngā whakakī anō i runga i te paetukutuku mana o tana waitohu OLAY, ā, kei te whakamahere kia whakawhānui ake i ana hoko ki Ūropi i te tīmatanga o te tau e tū mai nei. I kī te kaikorero a Procter & Gamble, a Damon Jones: "Mēnā ka whakaaetia te whakakapinga e ngā kaihoko, ka taea te whakaiti i te whakamahinga kirihou a te kamupene mā te 1 miriona pauna."
Te Toa Tinana, i hokona i mua e te Natura Group o Brazil mai i te L'Oréal Group, i kī hoki kei te whakamahere rātou ki te whakatuwhera i ngā "teihana penehīni" i roto i ngā toa huri noa i te ao i te tau e tū mai nei, kia taea ai e ngā kaihoko te hoko i ngā ipu whakapaipai ka taea te whakamahi anō mō te hinu kaukau, te kirīmi kanohi rānei a The Body Shop Body Shop. E ai ki ngā pūrongo i tukuna e te waitohu he whakakapinga i roto i ana toa i te tīmatanga o te tekau tau atu i 1990, engari nā te korenga o te tono a te mākete i taua wā, i mutu te hanga i te tau 2003. I waea atu rātou ki te paetukutuku mana."Kua hoki mai tā mātou kaupapa Whakahoki, Hangarua, Whakahoki. Ā, he nui ake i mua. Kei te wātea inaianei i ngā toa katoa o te UK* me te whāinga kia tae atu ki ngā toa 800 puta noa i ngā whenua 14 i te mutunga o te tau 2022. Ā, kāore mātou e whakaaro ana kia mutu ki reira."
I te marama o Oketopa, i kī taurangi a Unilever ki te whakaiti i te kai kirihou mā te haurua i te tau 2025, ā, i pānuitia e rātou te whakaaro ki te whakarewa i ngā deodorant whakakapinga waitohu Dove me te tautoko a te pūnaha hokohoko kore-para LOOP. Kei te whakahaerehia te pūnaha hokohoko e TerraCycle, he kamupene hangarua taiao, hei whakarato i ngā hua roa me ngā whakakī anō ki ngā kaihoko.
Ahakoa he mea nui te whakatairanga i ngā taputapu whakakapinga mai i te tirohanga o te atawhai taiao, i tēnei wā, i roto i te umanga taonga kaihoko katoa, ka taea te kī ko te whakaurunga o ngā taputapu whakakapinga he "whakaurunga pai me te kino." I kī ētahi reo i tēnei wā, ko te nuinga o ngā kaihoko huri noa i te ao e whakamahi noa ana, ā, he uaua ki te whakakore i ngā takai "whakakore".
I kī a Unilever ahakoa he iti te utu mō ngā taputapu whakakapinga, arā, 20% ki te 30% te iti iho i ngā taputapu ōkawa, tae noa ki tēnei wā, kāore tonu te nuinga o ngā kaihoko e hoko ana.
I mea te kaikorero a P&G ahakoa ka whakaae ngā kaihoko ki te whakamahinga o ngā whakakapinga mō ētahi hua o te whare, ka uaua ake te āhuatanga ina whakamahia ki ngā hua tiaki whaiaro pēnei i te hopi Pantene me te kirīmi OLAY.
Mō ngā mea whakapaipai, ko te takai hua tētahi o ngā mea nui e kukume ana i ngā kaihoko me te whakanui ake i te piri o ngā kaihoko, engari e pā ana hoki ki ngā take taiao, e waiho ana hei raruraru mō ngā kamupene whakapaipai. Engari i nāianei, kei te piki haere te aro o te tangata ki te whanaketanga tauwhiro. Kei te noho hei kaupapa wera te "whakahou" i ngā takai whakapaipai, ā, ka kukume mai te waiaro tiaki taiao o te waitohu i ngā kaihoko.
He mea nui kia whakatinanahia te ariā o ngā taputapu whakakapinga, e whakatauhia ana e ngā au o te mākete me tō tātou taiao o te ao. I tēnei wā, e kite ana tātou he maha ngā waitohu whakapaipai e whakatairanga ana i ngā hua e pā ana. Hei tauira, ko ngā hua pata shea o te waitohu AhitereiriaMECCA Cosmetica, ERIKIHIo te waitohu Hapanihi Shiseido,TATA HARPERo te Hononga o Amerika me ērā atu. He ingoa rongonui tō ēnei kamupene mō te waitohu me te tiaki taiao, ā, he nui te awe o ēnei ki te mākete. Ā, kei te kaha hoki te mahi a te wāhanga whanaketanga o tā mātou Topfeelpack ki tēnei huarahi. Ko ā mātou pokepokea pēnei i a PJ10, PJ14,Ngā ipu whakapaipai PJ52ka taea te whakatutuki i ngā hiahia o ngā kiritaki me ngā takai whakakapi, me te whakarato i te ahua waitohu ataahua me te pumau.
Wā tuku: Oketopa-28-2021
