Is Disposable Essence a Useless Concept?

In the past two years, the popularity of disposable essences has led to a wave of fierce consumption. As for the question of whether disposable essences are an useless concept, some people have been arguing on the Internet. Some people think that disposable essences are true love. The gimmick is greater than the content, and it is purely a packaging game.
What is the truth of the matter? The editor specially interviewed an old man who has been in the cosmetics OEM industry for more than ten years. He has been in the field of disposable packaging for many years, witnessed the birth and decline of batches of explosive products, and cooperated with generations of cosmetics brands at home and abroad. . Ask him to objectively analyze this issue for us today.

“Only from the packaging method of disposable essence, I think this category is a very creative invention, it applies BFS technology to cosmetics, which is a filling technology operated in aseptic environment, blow molding The three processes of molding, material filling and container sealing are completed in the same equipment. It not only simplifies the process, improves the efficiency, but also facilitates regular and quantitative use, and is compact and easy to carry.”
“However, as a new category, the novel packaging is certainly eye-catching, and the material itself is the core competitiveness. After all, whether a product can stand its ground depends on the consumer’s inspection, and consumers’ experience of the product is mostly It still comes from the skin feel and efficacy of the material, which is an indisputable fact. From my personal standpoint, I do not approve of products whose form is greater than content.”
“It is undeniable that there are indeed some people in the market who use the name of disposable packaging to fish in troubled waters or over-promote, which is why consumers question disposable cosmetics. I think if a product is to have vitality, it must eventually return. The product itself. Taking this opportunity, let’s take a look at the relationship between cosmetics and disposable packaging. What kind of cosmetics are suitable for disposable packaging?”
“In theory, all cosmetics can be matched with disposable packaging, but the degree of necessity will be slightly different. Usually, cosmetics with the following characteristics can give priority to disposable packaging:
First of all, first-aid cosmetics containing high-efficiency ingredients are not used frequently and are used in a small amount. They can be used one at a time when made into a one-time type, and the amount is fixed regularly, so that it will not be wasted due to idleness;
Secondly, cosmetics containing special ingredients, such as prototype VC, blue copper peptides, etc., need to be stored at low temperature and protected from light and should be used as soon as possible after opening. This kind of cosmetics is convenient to preserve the activity in disposable packaging, and the efficacy will not be compromised;
Finally, there are cosmetics that require water and oil separation bins, and cosmetics with special dosage forms. If the two materials are filled separately in a disposable package, and then mixed before use, the freshness of the product can be guaranteed. “

In Conclusion

After listening to what the professionals said, the editor concluded that interesting disposable packaging can sublimate products, but it cannot turn a stone into gold. From the standpoint of consumers, let personal experience speak, and excellent products will stand the test of the market and time.