What Packaging Strategy Should I Adopt for My Cosmetics Business?

Congratulations, you are preparing to make a big splash in this potential cosmetics market! As a packaging supplier and the feedback from consumer surveys collected by our marketing department, here are some strategy suggestions: 

Align with Your Philosophy

Environmental strategy. If you want to promote environmental protection and sustainability, you should adopt a minimalist design style or incorporate green and nature into the design. In terms of material selection, you can use reusable & refillable packaging, bio based and recycled plastic, ocean plastic material and other materials. 

Convenient packaging strategy. When an brand designs and purchases product packaging, it must always consider bringing consumers the benefits of purchasing, carrying, and using, storage and other convenience. For the convenience of consumers, companies combine products of different styles, uses, and tastes into multiple packages or combined packages.

Consistent with Product Positioning

If you emphasize efficacy and use a high-concentration formula, a better packaging strategy is to use glass bottle, airless bottles, aluminum packaging, etc.

Series packaging strategy, sometimes called family packaging. Usually, the same pattern, similar color, and common features are used repeatedly on the packaging appearance of products launched by the same brand to form a visual stereotype, which can not only save packaging design costs, but also deepen the user’s impression of the product.

According to Princing

High-end packaging strategy. If your brand is high-end, in addition to the formula, packaging that can shine or exude a high-end matte should be your first choice. You can also put more thought into the printing and decorations. It is worth noting that even for regular bottles, there are differences between economical and high-quality bottles. High-quality packaging molds are often made by more sophisticated and advanced machines. Its details, such as the curvature of the corners, thickness, the smoothness of the bottle mouth and so on are more refined, and the workers will be more careful in picking. If you have a budget, please don’t feel bad about money.

Cheap packaging strategy. This kind of packaging strategy means that the brand uses low-cost and simple-structured packaging. It is usually used for daily necessities that are used in large quantities or products that are not expensive. This product is generally aimed at the student party and low-income groups. It is worth noting that when you adopt this packaging strategy, you should not buy it at will because of low consumer requirements, but you should consider its applicable and economical features.

Do Not Imitate Other Brands

Brand packaging try not to directly imitate other well-known brands. If you are a beginner in the cosmetics brand field, it is a smart way to refer to successful design cases, but remember not to copy other brand’s designs or have a high degree of similarity. You can add your own ideas, combine brand stories, positioning and product styles, and adopt new materials, new techniques, new patterns, and new shapes to give consumers new feelings. Most consumers are embarrassed when they receive knockoff beauty products, like carrying knockoff bags.

Change Packaging Strategy

That is to replace the original packaging with new packaging. Generally speaking, the packaging used by an enterprise and a retailer. It should be relatively fixed, but when the following three situations occur, the company should adopt a changing packaging strategy:

a. There is a problem with the quality of this product, and consumers have already complained about it form a bad impression;

b. The product quality of the company is acceptable, but there are many competitors of similar products, and the original packaging is not conducive to opening up the sales situation of the product;

c. The sales of the packaging are acceptable, but because the company has used the packaging for too long, it will make consumers feel stale.

If you want to know how to buy cosmetic packaging bottles, or if you have any creative ideas and want to acheive it, please feel free to contact Topfeelpack.