Kusanthula kwa Njira Yopangira Ma CDG
FMCG ndi chidule cha Fast Moving Consumer Goods, chomwe chimatanthauza zinthu zomwe ogula amagwiritsa ntchito zomwe zimakhala ndi nthawi yochepa yogwirira ntchito komanso liwiro logwiritsa ntchito. Zinthu zomwe ogula amagwiritsa ntchito zomwe zimamveka mosavuta zimaphatikizapo zinthu zosamalira anthu komanso zapakhomo, chakudya ndi zakumwa, fodya ndi mowa. Zimatchedwa zinthu zomwe ogula amagwiritsa ntchito zomwe zimagulitsidwa mwachangu chifukwa choyamba ndi zinthu zofunika tsiku ndi tsiku zomwe zimagwiritsidwa ntchito pafupipafupi komanso nthawi yochepa yogwiritsira ntchito. Magulu osiyanasiyana a ogula ali ndi zofunikira zambiri kuti azigwiritsidwa ntchito mosavuta, njira zambiri komanso zovuta zogulitsira, njira zachikhalidwe komanso zatsopano ndi njira zina zimagwirizana, kuchuluka kwa makampani kukuchulukirachulukira, ndipo mpikisano ukukulirakulira. FMCG ndi chinthu chogula mosayembekezereka, chisankho chogula mosayembekezereka, chosaganizira malingaliro a anthu omwe ali pafupi, kutengera zomwe amakonda, zinthu zofanana siziyenera kuyerekezeredwa, mawonekedwe/maphukusi azinthu, kutsatsa malonda, mtengo, ndi zina zotero zimagwira ntchito yofunika kwambiri pakugulitsa.
Mu ntchito yogula zinthu, chinthu choyamba chomwe ogula amawona ndi phukusi, osati chinthucho. Pafupifupi 100% ya ogula zinthu amalumikizana ndi phukusi la zinthu, kotero ogula akamafufuza mashelufu kapena kusakatula m'masitolo apaintaneti, phukusi la zinthu limakweza zinthu pogwiritsa ntchito zithunzi zokongola kapena zokongola komanso zinthu zapadera, mawonekedwe, ma logo ndi zotsatsa. Zambiri, ndi zina zotero, zimakopa chidwi cha ogula mwachangu. Chifukwa chake pazinthu zambiri zogula, kapangidwe ka phukusi ndiye chida chogulitsa chogwira mtima komanso chotsika mtengo, chomwe chimawonjezera chidwi cha makasitomala pa chinthucho ndikupambana mafani okhulupirika a mitundu yopikisana nayo. Zinthu zikamagulitsidwa mofanana kwambiri, zisankho za ogula nthawi zambiri zimadalira mayankho amalingaliro. Kuyika ndi njira yosiyana yofotokozera malo: pamene ikuwonetsa makhalidwe ndi zabwino za chinthucho, imafotokozanso tanthauzo ndi nkhani ya mtundu yomwe imayimira. Monga kampani yoyika ndi kusindikiza, chinthu chofunikira kwambiri ndikuthandiza makasitomala kufotokoza nkhani yabwino ya mtundu ndi phukusi labwino kwambiri la zinthu lomwe limakwaniritsa kamvekedwe ka mtunduwo.
Nthawi yamakono ya digito ndi nthawi ya kusintha kwachangu. Kugula kwa ogula zinthu kukusintha, njira zogulira za ogula zikusintha, ndipo malo ogulitsira a ogula akusintha. Zogulitsa, ma CD, ndi ntchito zonse zikusintha malinga ndi zosowa za ogula. "Ogula ndi abwana." Lingaliro la "bwana" likadali lozama m'mitima ya anthu. Kufuna kwa ogula kumasintha mwachangu komanso mosiyanasiyana. Izi sizimangopereka zofunikira zapamwamba zamakampani, komanso zimapereka zofunikira zapamwamba zamakampani opaka ndi kusindikiza. Makampani opaka ma CD ayenera kusintha kuti agwirizane ndi msika wosintha. Kusiyanasiyana, malo abwino osungira ukadaulo, komanso mpikisano wambiri, njira yoganizira iyenera kusinthidwa, kuyambira "kupanga ma CD" mpaka "kupanga zinthu", osati kungoyankha mwachangu makasitomala akapereka zosowa zawo, ndikupereka mayankho ampikisano. Mayankho atsopano. Ndipo imafunika kupita patsogolo, kutsogolera makasitomala, ndikulimbikitsa mayankho atsopano nthawi zonse.
Kufunikira kwa ogula kumatsimikiza momwe zinthu zikuyendera pakupanga ma CD, kumatsimikiza komwe bizinesiyo ikupita, ndikukonza zosungira zaukadaulo, kumakonza misonkhano yosankhira zinthu zatsopano mkati, kumakonza misonkhano yosankhira zinthu zatsopano kunja, ndikuyitanitsa makasitomala kuti achite nawo kusinthana popanga zitsanzo. Kupaka zinthu tsiku ndi tsiku, kuphatikiza ndi kapangidwe ka mtundu wa makasitomala, kumagwiritsa ntchito ukadaulo watsopano kapena malingaliro pakupanga mapulojekiti, kumasunga mkhalidwe wa zatsopano zazing'ono, komanso kumasunga mpikisano.
Kusanthula kosavuta kwa zomwe zikuchitika pakulongedza zinthu ndi izi:
1Masiku ano ndi nthawi yoyang'ana kufunika kwa maonekedwe. "Kulemera kwa chuma" kukuwononga kugwiritsa ntchito zinthu zatsopano. Ogula akagula zinthu, amafunanso kuti ma CD awo asakhale okongola komanso okongola okha, komanso akhale ndi chidziwitso cha kumva monga kununkhiza ndi kukhudza, komanso athe kufotokoza nkhani ndikulowetsa kutentha kwa malingaliro, kumveka bwino;
2"Masiku a pambuyo pa zaka za m'ma 90" ndi "Masiku a pambuyo pa zaka 00" akhala magulu akuluakulu ogula. Mbadwo watsopano wa achinyamata umakhulupirira kuti "kukondweretsa munthu ndi chilungamo" ndipo umafuna ma phukusi osiyanasiyana kuti ukwaniritse zosowa za "kukondweretsa munthu";
3Ndi kukwera kwa chikhalidwe cha dziko lonse, ma phukusi a IP ogwirizana ndi mayiko ena akuyamba kuonekera m'njira yosatha kuti akwaniritse zosowa za anthu a m'badwo watsopano;
4Ma phukusi olumikizirana opangidwa mwamakonda amawonjezera zomwe ogula amakumana nazo, osati kungogula zinthu zokha, komanso njira yowonetsera malingaliro ndi malingaliro amwambo;
5Kuyika ma CD a digito komanso anzeru, kugwiritsa ntchito ukadaulo wa ma code poletsa zinthu zabodza komanso kutsata, kulumikizana ndi ogula komanso kuyang'anira mamembala, kapena kugwiritsa ntchito ukadaulo wakuda wa acousto-optic kuti mulimbikitse malo ochezera;
6Kuchepetsa ma paketi, kubwezeretsanso zinthu, komanso kuwonongeka kwa zinthu kwakhala zinthu zatsopano zofunika pakukula kwa makampani. Chitukuko chokhazikika sichilinso "chofunika kukhala nacho" chokha, koma chimaonedwa ngati njira yofunikira yokopa ogula ndikusunga gawo la msika.
Kuwonjezera pa kusamala kwambiri zosowa za ogula, makasitomala amaganiziranso kwambiri momwe makampani opaka zinthu amayankhira mwachangu komanso momwe amaperekera zinthu. Ogula amafuna kuti makampani omwe amakonda kwambiri asinthe mwachangu monga momwe amapezera chidziwitso cha malo ochezera a pa Intaneti, kotero eni ake a makampani ayenera kufupikitsa moyo wa malondawo kwambiri, kuti afulumizitse kulowa kwa malonda pamsika, zomwe zimafuna kuti makampani opaka zinthu azipeza njira zothetsera mavuto pakapita nthawi yochepa. Kuwunika zoopsa, zipangizo zilipo, kutsimikizira kumalizidwa, kenako kupanga zinthu zambiri, kutumiza zinthu zabwino kwambiri panthawi yake.
Nthawi yotumizira: Januwale-10-2023
