Thema CD okongolaZochitika za mu 2025 zidzakhala kuphatikiza kwakukulu kwa ukadaulo, malingaliro okhazikika komanso zosowa za makasitomala, izi ndi chidziwitso chokwanira kuyambira pa kapangidwe, zida, ntchito mpaka kuyanjana, kuphatikiza ndi kayendetsedwe ka mafakitale ndi maulosi aukadaulo wamakono:
1. Ma phukusi okhazikika: kuyambira "mawu oteteza chilengedwe" mpaka "machitidwe otsekedwa".
Kusintha kwa zinthu: Zipangizo zopangidwa ndi zomera (monga bowa mycelium, zotulutsa algae) ndi mapulasitiki opangidwa ndi manyowa (monga PHA) zidzalowa m'malo mwa mapulasitiki achikhalidwe, ndipo mitundu ina ingayambe kupanga ma CD "osataya chilichonse", monga filimu yosungunuka kapena makatoni a mbewu (omwe angabzalidwe kuti akule zomera mutagwiritsa ntchito).
Chitsanzo cha Zachuma Chozungulira: Makampani akulimbikitsa chidwi cha ogwiritsa ntchito kudzera mu mapulogalamu obwezeretsanso mapaketi (monga malo osungira mabotolo opanda kanthu) kapena makina obwezeretsanso (monga, lingaliro la Lush loti mapaketi opanda kanthu (opanda mabotolo kapena zitini) likhoza kubwerezedwanso ndi makampani ena).
Kuwonekera bwino kwa mpweya woipa: Ma phukusi amalembedwa kuti “ma tag a mpweya woipa”, ndipo zinthuzo zimachokera ku gwero lake kudzera mu ukadaulo wa blockchain. Mwachitsanzo, Shiseido wayesa kugwiritsa ntchito AI kuwerengera mpweya woipa wa zinthu zake zonse.
2. Kuyanjana Mwanzeru: Kuyika zinthu kumakhala "malo olumikizirana a digito".
Kutchuka kwa ukadaulo wa NFC/AR: gwiritsani foni yanu kuti muyambe kuyesa zodzoladzola pa intaneti, kufotokozera za zosakaniza kapena upangiri wosamalira khungu (monga botolo la shampu la L'Oréal la "Water Saver" lokhala ndi chizindikiro cha NFC chomangidwa mkati).
Masensa anzeru: amawunika momwe zinthu zilili (monga momwe zinthuzo zimagwirira ntchito, nthawi yosungiramo zinthuzo ikatsegulidwa), monga ma CD a chigoba a Fresh omwe amayang'anira pH, omwe amasintha mtundu kuti asonyeze nthawi yogwiritsira ntchito.
Kuyanjana ndi Maganizo: Kupaka ndi ma microchip omangidwa mkati omwe amayambitsa kuwala, phokoso kapena fungo akatsegulidwa, mwachitsanzo bokosi la milomo la Gucci latchedwa "choyambitsa chapamwamba" ndi ogwiritsa ntchito chifukwa cha phokoso lake lotseguka ndi lotseka la maginito.
3. Kapangidwe kakang'ono kwambiri + kapangidwe kapadera kwambiri: kugawanitsa
Kalembedwe ka Clean Beauty ka minimalist: zinthu zolimba zosaoneka bwino, zopanda kusindikiza zilembo (zolembedwa ndi laser m'malo mwake), monga botolo la Aesop la apothecary, zomwe zimagogomezera "zosakaniza choyamba".
Kusintha koyendetsedwa ndi AI: deta ya ogwiritsa ntchito imagwiritsidwa ntchito popanga mapangidwe apadera a ma CD, monga kusanthula kwa AI kwa kampani yaku Japan ya POLA pa kapangidwe ka khungu kuti isinthe mawonekedwe a botolo la essence; ukadaulo wosindikiza wa 3D umalola kupanga mawonekedwe apadera a ma CD nthawi iliyonse yomwe mukufuna, kuchepetsa kutayika kwa zinthu zomwe zili m'sitolo.
Zizindikiro zachikhalidwe chapadera: Mitundu yaing'ono yomwe imakonda Mbadwo Z (monga meta-cosmic aesthetics, cyberpunk) imaphatikizidwa mu kapangidwe kake.
4. Kupanga zinthu zatsopano: kuyambira "chidebe" mpaka "chida chodziwira".
Kapangidwe kake konse: zipewa za maziko zokhala ndi maburashi ophatikizika (zofanana ndi maziko a Huda Beauty a "#FauxFilter"), ma palette a mithunzi ya maso okhala ndi maginito olowa mkati + kuwala kwa LED filler.
Kukonza ukhondo ndi chitetezo: kulongedza pampu ya vacuum (kuti mupewe kukhuthala kwa okosijeni) + zokutira zophera tizilombo toyambitsa matenda (monga zipangizo zasiliva zoyengedwa ndi ayoni), mapangidwe "osakhudza" (monga mabotolo odzola oyendetsedwa ndi mapazi) akhoza kulowa mu mzere wapamwamba pambuyo pa mliriwu.
Kukonzekera bwino zinthu zoyendera: mabotolo a silicone opindika (monga makapisozi odziwika ndi dzina la Cadence), makina operekera makapisozi (monga ma kapisozi olowa m'malo mwa makapisozi a L'Occitane) kuti achepetse kulemera.
5. Kuyika Mtengo Wamaganizo: Kukwera kwa Chuma Chochiritsa
Kapangidwe ka zinthu zosiyanasiyana: zinthu zogwira (monga frosted, suede) zokhala ndi ma microcapsules onunkhira (kutsegula bokosi kuti litulutse fungo), mwachitsanzo, ma phukusi a makandulo onunkhira akhala chinthu chosonkhanitsira.
Luso la nkhani zachilengedwe: Kupanganso zinthu zomwe zatayidwa (monga mabotolo okhala ndi madontho opangidwa ndi pulasitiki ya m'nyanja), kufotokoza nkhani zachilengedwe kudzera mu kapangidwe kake, nzeru za chilengedwe za Patagonia zitha kukhudza makampani okongola.
Kugulitsa zinthu zocheperako komanso chuma cha osonkhanitsa: Pogwirizana ndi ma IP akuluakulu (monga Disney, ojambula a NFT) kuti ayambe kupanga zinthu zosonkhanitsidwa, "Botolo la njuchi" la Guerlain likhoza kukhala logwirizana ndi luso la digito, kutsegula chidziwitso chophatikiza zenizeni ndi zenizeni.
Mavuto ndi Mwayi wa Makampani
Kulinganiza ndalama: Mtengo woyamba wa zipangizo zokhazikika ndi wokwera, ndipo makampani ayenera kukopa ogula kudzera mu kupanga kwakukulu kapena njira za "eco-premium" (monga mtengo wa Aveda wa 10% pa mabotolo apulasitiki obwezerezedwanso).
Kutsogoleredwa ndi malamulo: "Misonkho ya pulasitiki" ya EU ndi mfundo za "kabotolo kawiri" za ku China zikukakamiza makampani kusintha, ndipo 2025 ikhoza kukhala nthawi yabwino kwambiri yotsatirira malamulo okhudza kuyika zinthu zoteteza chilengedwe.
Mavuto okhudzana ndi kuphatikiza ukadaulo: mtengo wa ma chip opangidwa mwanzeru, mavuto a nthawi yayitali akufunikabe kuthetsedwa, makampani atsopano (ukadaulo wamagetsi wosinthasintha ungapereke yankho).
Chidule
Mu 2025, ma CD okongoletsera sadzakhala "chovala" cha malonda okha, komanso chonyamulira cha makhalidwe abwino a kampani, mphamvu zaukadaulo ndi malingaliro a ogwiritsa ntchito. Mfundo yaikulu ili mu izi: kukhazikika ngati mfundo yofunika, nzeru ngati chida, kusintha umunthu ndi chidziwitso ngati mfundo yosiyana, ndipo pamapeto pake kumanga chizindikiro chosasinthika cha kampani pampikisano waukulu wamsika.
Nthawi yotumizira: Feb-12-2025
