Kutsatsa Mwamalingaliro: Mphamvu Yopangira Zodzikongoletsera Zopaka utoto

Losindikizidwa pa Ogasiti 30, 2024 ndi Yidan Zhong

Pamsika wopikisana kwambiri wodzikongoletsa,kapangidwe kazinthusikuti ndi chinthu chokongoletsera chokha, komanso chida chofunikira kuti ma brand akhazikitse kulumikizana kwamalingaliro ndi ogula. Mitundu ndi mawonekedwe ndizoposa zowoneka bwino; amatenga gawo lofunikira kwambiri pofotokozera zamtundu, kudzutsa kumveka kwamalingaliro, ndipo pamapeto pake amathandizira kupanga zisankho za ogula. Pophunzira momwe msika ukuyendera komanso zomwe ogula amakonda, opanga amatha kugwiritsa ntchito mitundu kuti alimbikitse kukopa kwawo komanso kupanga kulumikizana mozama ndi ogula.

Chithunzi cha PB14

Mtundu: Mlatho wamalingaliro pamapangidwe oyika

Utoto ndi chimodzi mwazinthu zaposachedwa komanso zamphamvu pamapangidwe a phukusi, zomwe zimakopa chidwi cha ogula ndikupereka malingaliro enaake. Mitundu yamakono ya 2024 monga Soft Peach ndi Vibrant Orange ndi yoposa njira yolumikizirana ndi ogula. Mitundu yamakono ya 2024, monga Soft Peach ndi Vibrant Orange, sizongowoneka bwino, komanso imatseka kusiyana kuti igwirizane ndi ogula maganizo.
Malinga ndi Pantone, pinki yofewa yasankhidwa ngati mtundu wa 2024, womwe umayimira kutentha, chitonthozo ndi chiyembekezo. Mtundu umenewu umasonyeza mwachindunji ogula akufuna chitetezo ndi chithandizo chamaganizo m'dziko losatsimikizika lamakono. Pakalipano, kutchuka kwa lalanje wowoneka bwino kumasonyeza kufunafuna mphamvu ndi luso, makamaka pakati pa ogula achinyamata, kumene mtundu wowala uwu ukhoza kulimbikitsa malingaliro abwino ndi nyonga.

M'mapangidwe opangira zinthu zokongola, kugwiritsa ntchito utoto ndi kalembedwe kaluso ndizinthu ziwiri zomwe ogula amasamala kwambiri. Mtundu ndi kalembedwe kake zimagwirizana, ndipo zimatha kugwirizana ndi ogula ponse pakuwoneka komanso motengera malingaliro. Nayi mitundu itatu yayikulu yomwe ili pamsika komanso kutsatsa kwamalingaliro kumbuyo kwawo:

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Kutchuka kwa Mitundu Yachilengedwe ndi Yochiritsa

Kufuna kwamalingaliro: Psychology ya ogula padziko lonse lapansi pambuyo pa mliriwu imakonda kufunafuna chitonthozo chamalingaliro ndi mtendere wamumtima, pomwe ogula amayang'ana kwambiri pakudzisamalira komanso kuchiritsa kwachilengedwe. Kufuna kumeneku kunapangitsa kutchuka kwa ma palette amtundu wachilengedwe monga wobiriwira wobiriwira, wachikasu wofewa komanso bulauni wofunda.
Kamangidwe kake: Mitundu yambiri imagwiritsa ntchito mitundu yofewa yachilengedweyi pamapangidwe awo kuti apereke malingaliro obwerera ku chilengedwe ndikukwaniritsa zosowa zamachiritso za ogula. Sikuti mitunduyi ikugwirizana ndi kachitidwe kazinthu zosungirako zachilengedwe, koma imakhalanso ndi makhalidwe achilengedwe komanso athanzi a mankhwalawa. Zida za AI zidzapititsa patsogolo ntchito, ndiAI yosadziwikantchito imatha kupititsa patsogolo zida za AI.

botolo la zodzikongoletsera (1)
botolo la zodzikongoletsera (2)

Kukula kwa Mitundu Yolimba Ndi Yopanga Makonda

Kufuna kwamalingaliro: Ndi kukwera kwa ogula pambuyo pa 95 ndi pambuyo pa 00, amakonda kudziwonetsera okha kudzera mukumwa. M'badwo uno wa ogula umakonda kwambiri zinthu zapadera komanso zamunthu, zomwe zachititsa kuti pakhale kufalikira kwa mitundu yowala komanso yolimba mtima pamapangidwe apaketi.
Kamangidwe ka ntchito: Mitundu monga buluu wowala, wobiriwira wa fulorosenti komanso wofiirira wonyezimira amakopa chidwi ndikuwonetsetsa kuti chinthucho ndi chapadera. Kutchuka kwa mitundu ya dopamine ndi chiwonetsero cha izi, ndipo mitundu iyi imakwaniritsa zosowa za ogula achichepere kuti afotokoze molimba mtima.

Digitalization ndi Rise of Virtual Colours

Zosowa zamaganizo: Pakubwera kwa zaka za digito, malire pakati pa zenizeni ndi zenizeni zakhala zikuipiraipira, makamaka pakati pa ogula achinyamata. Iwo ali ndi chidwi ndi zinthu zam'tsogolo komanso zamakono.
Kamangidwe ka ntchito: Kugwiritsa ntchito mitundu yachitsulo, gradient ndi neon sikungokwaniritsa zosowa za ogula achichepere, komanso kumapereka chidziwitso chamtsogolo komanso kuwoneratu zam'tsogolo. Mitundu iyi imafanana ndi dziko la digito, lomwe limapereka lingaliro laukadaulo komanso zamakono.

zodzoladzola phukusi

Kugwiritsa ntchito utoto pamapangidwe opaka zodzikongoletsera sikuti ndi zokongoletsa zokha, komanso njira yofunikira kuti ma brand azitha kulumikizana ndi ogula kudzera kutsatsa kwamalingaliro. Kukwera kwa mitundu yachilengedwe komanso yochiritsa, mitundu yolimba komanso yokonda makonda, ndi mitundu ya digito ndi yowoneka bwino iliyonse imayankha pazosowa zosiyanasiyana zamaganizidwe a ogula ndikuthandizira ma brand kuti awoneke bwino pampikisano. Ogulitsa akuyenera kusamala kwambiri pakusankha ndi kugwiritsa ntchito mitundu, pogwiritsa ntchito mgwirizano wamalingaliro pakati pa mtundu ndi ogula kuti alimbikitse mpikisano wamsika ndikupeza kukhulupirika kwa ogula kwanthawi yayitali.


Nthawi yotumiza: Aug-30-2024