Lofalitsidwa pa Okutobala 30, 2024 ndi Yidan Zhong
Pamene msika wa kukongola ndi chisamaliro chaumwini padziko lonse lapansi ukupitirira kukula, chidwi cha makampani ndi ogula chikusinthasintha mofulumira, ndipo Mintel posachedwapa yatulutsa lipoti lake la Global Beauty and Personal Care Trends 2025, lomwe likuwonetsa zochitika zinayi zofunika zomwe zidzakhudza makampani chaka chikubwerachi. Pansipa pali mfundo zazikulu kuchokera mu lipotilo, zomwe zikukuwonetsani malingaliro ndi mwayi wopanga zatsopano zamakampani mtsogolo mwa msika wa kukongola.
1. Kuwonjezeka kosalekeza kwa zosakaniza zachilengedwe ndima CD okhazikika
Zosakaniza zachilengedwe ndi ma phukusi okhazikika zakhala zofunikira kwambiri kwa makampani pakati pa nkhawa zomwe makasitomala akukumana nazo pankhani ya thanzi ndi chilengedwe. Malinga ndi lipotilo, mu 2025 ogula adzakhala okonda kusankha zinthu zokongola zomwe siziwononga chilengedwe komanso zokhala ndi zosakaniza zachilengedwe.Ndi zilembo zoyera zochokera ku zomera komanso zosungira zachilengedwe pakati,Makampani samangofunika kupereka zinthu zogwira mtima zokha, komanso ayenera kukhazikitsa njira zowonekera bwino zopangira ndi magwero ogwiritsira ntchito. Kuti asiyane ndi mpikisano waukulu, makampani amatha kukulitsa chidaliro cha ogula mwa kukhazikitsa mfundo monga zachuma chozungulira komanso kusalowerera ndale kwa mpweya.
2. Kupanga zatsopano zaukadaulo ndi kusintha makonda anu
Ukadaulo ukutsegulira njira yosinthira zinthu kukhala zaumwini. Ndi kupita patsogolo kwa AI, AR ndi biometrics, ogula azitha kusangalala ndi zinthu zolondola komanso zaumwini. Mintel ikuneneratu kuti pofika chaka cha 2025, makampani azidzafuna kuphatikiza zokumana nazo za digito ndi kugwiritsa ntchito zinthu popanda intaneti, zomwe zingathandize ogula kusintha mitundu yazinthu zomwe zapangidwa ndi anthu komanso njira zosamalira khungu kutengera kapangidwe ka khungu lawo, moyo wawo, komanso zomwe amakonda. Izi sizimangowonjezera kukhulupirika kwa makasitomala, komanso zimapatsa mtunduwo kusiyanasiyana kwambiri.
3. Lingaliro la "kukongola kwa moyo" likutentha
Ndi kuchuluka kwa moyo komwe kukuchulukirachulukira komanso nkhawa zokhudzana ndi thanzi la maganizo, Mintel akuti chaka cha 2025 chidzakhala chaka chomwe "kusamala" kudzakulitsidwa. Poganizira kwambiri mgwirizano pakati pa malingaliro ndi thupi, izi zithandiza ogula kumasula nkhawa kudzera mu kununkhiza, mankhwala achilengedwe komanso zochitika zokongola. Makampani ambiri okongola akutembenukira ku thanzi la thupi ndi la maganizo, ndikupanga zinthu zomwe "zimatonthoza maganizo". Mwachitsanzo, mitundu ya fungo yokhala ndi fungo lotonthoza mitsempha komanso zosamalira khungu zokhala ndi chinthu chosinkhasinkha zidzathandiza makampani kukopa ogula omwe akufuna mtendere wamkati ndi wakunja.
4. Udindo wa Anthu ndi Chikhalidwe
Poganizira za kufalikira kwa dziko lonse lapansi, ogula akuyembekezera kuti makampani azitenga gawo lalikulu pa udindo wa chikhalidwe, ndipo lipoti la Mintel likusonyeza kuti kupambana kwa makampani okongola mu 2025 kudzadalira kudzipereka kwawo pakuphatikiza chikhalidwe, komanso khama lawo pakupanga zinthu zosiyanasiyana. Nthawi yomweyo, makampani adzagwiritsa ntchito malo ochezera a pa Intaneti ndi madera ochezera a pa intaneti kuti alimbikitse kuyanjana ndi kulumikizana kwa ogula, motero kukulitsa mafani okhulupirika a kampaniyi. Makampani sayenera kungolankhulana momasuka ndi ogula, komanso kuwonetsa kuti ali ndi udindo komanso udindo pankhani ya jenda, fuko, ndi chikhalidwe.
Pamene chaka cha 2025 chikuyandikira, makampani okongoletsa ndi kusamalira anthu ali okonzeka kukula kwambiri. Makampani omwe amatsatira zomwe zikuchitika komanso kuyankha bwino kufunikira kwa ogula kuti zinthu ziyende bwino, kusintha umunthu wawo, kukhala ndi malingaliro abwino komanso kuyanjana ndi anthu ena pachikhalidwe chawo adzakhala ndi mwayi wosiyana ndi omwe akupikisana nawo mtsogolo. Kaya ndi kugwiritsa ntchito njira zatsopano zaukadaulo kuti apereke ntchito zabwino kwambiri kapena kupeza chidaliro cha ogula kudzera mu ma CD okhazikika komanso maunyolo owonekera bwino, chaka cha 2025 mosakayikira chidzakhala chaka chofunikira kwambiri pakupanga zinthu zatsopano komanso kukula.
Mintel's Global Beauty and Personal Care Trends 2025 imapereka malangizo kwa makampani ndi chilimbikitso kwa makampani kuti akwaniritse zovuta zomwe zikubwera.
Nthawi yotumizira: Okutobala-30-2024
