Losindikizidwa pa Okutobala 30, 2024 ndi Yidan Zhong
Pomwe msika wapadziko lonse lapansi wa kukongola ndi chisamaliro chamunthu ukupitilirabe, kuyang'ana kwamtundu ndi ogula kukusuntha mwachangu, ndipo Mintel posachedwapa yatulutsa lipoti lake la Global Beauty and Personal Care Trends 2025, lomwe likuwonetsa zinthu zinayi zomwe zidzakhudze bizinesiyo mchaka chomwe chikubwera. . M'munsimu muli mfundo zazikuluzikulu za lipotilo, zomwe zimakupangitsani kudziwa zomwe zikuchitika komanso mwayi wopanga mtundu mtsogolo mwa msika wokongola.
1. Kuchulukirachulukira kwazinthu zachilengedwe ndima CD okhazikika
Zosakaniza zachilengedwe ndi kuyika kokhazikika kwakhala luso lodziwika bwino pamakampani omwe akukhudzidwa ndi nkhawa zokhudzana ndi thanzi ndi chilengedwe. Malinga ndi lipotilo, mu 2025 ogula adzakhala ndi chidwi chosankha zinthu zokongola zomwe sizigwirizana ndi chilengedwe komanso zomwe zili ndi zinthu zachilengedwe.Ndi zomera, zolemba zoyera komanso zosungirako zokometsera zachilengedwe pakatikati,zopangidwa sizingofunika kupereka zinthu zogwira mtima, komanso zimayenera kukhazikitsa njira zomveka bwino komanso zowonekera komanso zopangira zinthu. Kuti awonekere pampikisano wowopsa, ma brand amatha kukulitsa chidaliro cha ogula poika malingaliro monga chuma chozungulira komanso kusalowerera ndale kwa carbon footprint.
2. Zamakono zamakono ndi makonda
Tekinoloje ikukonza njira yosinthira makonda. Ndi kupita patsogolo kwa AI, AR ndi biometrics, ogula azitha kusangalala ndi zochitika zenizeni komanso zaumwini.Mintel akuneneratu kuti pofika chaka cha 2025, malonda adzafuna kuphatikiza zokumana nazo za digito ndikugwiritsa ntchito osagwiritsa ntchito intaneti, kupangitsa ogula kusinthira makonda amtundu wazinthu ndi machitidwe osamalira khungu. kutengera mawonekedwe awo apadera akhungu, moyo wawo, komanso zomwe amakonda. Izi sizimangowonjezera kukhulupirika kwamakasitomala, komanso zimapatsa mtunduwo kusiyana kwakukulu.
3. Lingaliro la “kukongola kwa moyo” likuwonjezereka
Ndi mayendedwe othamanga kwambiri a moyo komanso nkhawa zomwe zikuchulukirachulukira zokhudzana ndi thanzi lamalingaliro, Mintel akuti 2025 idzakhala chaka chomwe "kulingalira" kudzakulitsidwanso. Kuyang'ana pa mgwirizano pakati pa malingaliro ndi thupi, zithandiza ogula kumasula nkhawa kudzera mu zonunkhira, mankhwala achilengedwe komanso zochitika za kukongola kozama. Mitundu yowonjezereka ya kukongola ikutembenukira ku thanzi lakuthupi ndi m'maganizo, kupanga zinthu zomwe zimakhala ndi "zotsitsimutsa maganizo". Mwachitsanzo, ma formula onunkhira okhala ndi fungo lokhazika mtima pansi komanso zokumana nazo zosamalira khungu zokhala ndi chinthu chosinkhasinkha zimathandizira mtundu kukopa ogula omwe akufuna kulumikizana mkati ndi kunja.
4. Udindo wa Pagulu ndi Pachikhalidwe
Potengera kukulirakulira kwa kudalirana kwadziko, ogula akuyembekeza kuti mitundu itenga gawo lalikulu pazachikhalidwe, ndipo lipoti la Mintel likuwonetsa kuti kupambana kwamitundu yokongola mu 2025 kudzadalira kudzipereka kwawo pakuphatikizidwa kwa chikhalidwe, komanso kuyesetsa kwawo pazinthu zosiyanasiyana. chitukuko. Panthawi imodzimodziyo, malonda adzagwiritsa ntchito malo ochezera a pa Intaneti ndi malo ochezera a pa Intaneti kuti alimbikitse kuyanjana kwa ogula ndi maulumikizidwe, potero kukulitsa omvera okhulupirika a mtunduwo. Ma brand sayenera kungolankhula momasuka ndi ogula, komanso kuwonetsa kuphatikizidwa kwawo komanso udindo wawo potengera jenda, mtundu komanso chikhalidwe.
Pamene 2025 ikuyandikira, bizinesi yokongola komanso yosamalira anthu yayandikira kukula kwatsopano. Ma Brand omwe amakhala pamwamba pamayendedwe ndikuyankha bwino pakufuna kwa ogula kuti azitha kukhazikika, makonda, kukhala ndi malingaliro abwino komanso kuphatikiza kwachikhalidwe adzakhala ndi mwayi wabwino wotuluka pampikisano m'tsogolomu. Kaya ndikulimbikitsa luso laukadaulo kuti lipereke ntchito zabwino kwambiri kapena kupangitsa kuti ogula akhulupirire kudzera m'mapaketi okhazikika komanso maunyolo owonekera, 2025 mosakayikira chikhala chaka chofunikira kwambiri pazatsopano komanso kukula.
Mintel's Global Beauty and Personal Care Trends 2025 imapereka chitsogozo kumakampani komanso kudzoza kwa ma brand kuti athane ndi zovuta zomwe zikubwera.
Nthawi yotumiza: Oct-30-2024