Mu msika wovuta wa zodzoladzola masiku ano, kulongedza sikungokhala chinthu chowonjezera. Ndi mgwirizano waukulu pakati pa makampani ndi ogula. Kapangidwe kabwino ka kulongedza kangakope chidwi cha ogula. Kungasonyezenso kufunika kwa makampani, kupangitsa kuti ogwiritsa ntchito aziona bwino zinthu, komanso kukhudza zisankho zogulira.
Deta yatsopano ya Euromonitor ikuwonetsa kuti msika wapadziko lonse wa zodzoladzola uli ndi ndalama zoposa $50 biliyoni. Zitha kupitirira $70 biliyoni pofika chaka cha 2025. Zodzoladzola zikuchulukirachulukira kukhala zofunika kwambiri pamsika wapadziko lonse. Ndi gawo lofunika kwambiri pa mpikisano wa kampani.
Kufunika kwa Kupaka Zokongoletsa: Mtengo Wabwino Kwambiri Kuposa Chidebe Chaching'ono
Mu bizinesi yokongoletsa, kulongedza sikungokhala chidebe cha zinthu zokha. Ndi momwe makampani amalankhulirana ndi ogula. Zili ngati "wogulitsa chete" pamsika. Kufunika kwake kumaonekera m'njira zambiri:
Kupanga Chithunzi cha Brand
Kapangidwe ka phukusi kamasonyeza DNA ya kampani. Botolo lapadera, mtundu, ndi nsalu zimatha kuwonetsa mwachangu kalembedwe ka kampani. Likhoza kukhala lokongola, losavuta, kapena losawononga chilengedwe. Mabotolo akale a Dior onunkhira ndi kalembedwe kosavuta ka Glossier amagwiritsa ntchito zizindikiro zowoneka kuti akope ogula.
Pogwiritsa ntchito zipangizo zopaka zapamwamba kwambiri, makampani amatha kuwonetsa bwino zithunzi zawo. Mwachitsanzo, makampani apamwamba nthawi zambiri amasankha zipangizo zapamwamba kuti awonetse kufunika kwake.
Kukweza Zomwe Mumagwiritsa Ntchito
Kuyambira kutsegula bokosi mpaka kugwiritsa ntchito chinthucho, kulongedza kumakhudza momwe ogula amaonera ubwino wa chinthucho. Zinthu monga kutseka kwa maginito, zotulutsira zabwino, ndi zokutira zabwino zingapangitse ogula kugulanso. Kafukufuku akuwonetsa kuti 72% ya ogula adzalipira ndalama zambiri kuti apeze kulongedza kwatsopano.
Kudzipereka ku Chitukuko Chokhazikika
Ndi malamulo atsopano a EU okhudza mabatire ndi mfundo za China zokhudzana ndi "dual carbon", ma CD osungira zachilengedwe akufunika. Zipangizo zobwezerezedwanso, ma CD obwezerezedwanso, ndi zipangizo zochokera ku zomera zikutchuka kwambiri. Mayankho okhazikika awa a ma CD amatha kuchepetsa kuchuluka kwa carbon yomwe kampani imagwiritsa ntchito. Amakwaniritsanso malingaliro a Generation Z okhudza "kugwiritsa ntchito moyenera."
Makampani omwe amayang'ana kwambiri njira zokhazikika amatha kukopa makasitomala odziwa bwino zachilengedwe.
Mpikisano Wosiyanasiyana wa Msika
Ngati zosakaniza za malonda zili zofanana, kulongedza kumathandiza kuti zinthu zizioneka bwino. Mapangidwe amitundu yocheperako komanso kulongedza kwanzeru (monga ma QR code oyesera zodzoladzola za AR) zimatha kukopa chidwi pa malo ochezera a pa Intaneti. Zingapangitse kuti zinthu zigulitsidwe bwino.
Kukonza Bwino Kugwiritsa Ntchito Unyolo Wopereka Zinthu
Mapangidwe oletsa kutayikira kwa madzi amachepetsa kutayika kwa mayendedwe. Mapaketi ozungulira amapangitsa kuti mzere wopanga usinthe mwachangu. Kupanga zinthu zatsopano kumathandiza makampani kuchepetsa ndalama ndikugwira ntchito bwino. Kuyang'anira bwino unyolo wogulitsa, kuphatikizapo kusankha njira zoyenera zopakira, ndikofunikira kwambiri kwa makampani.
Kupaka zodzikongoletsera ndi gawo lofunika kwambiri pa njira ya kampani. Kuli ndi ntchito zambiri, monga kuoneka bwino, kukhala ndi ntchito zatsopano, kukhala wodalirika, komanso kupanga ndalama. Mumsika wopikisana wa kukongola, njira yabwino yopaka zodzikongoletsera ingathandize kampani kukula.
Padziko lonse lapansiKutsogoleraZodzoladzola Zopangira MapaketiKampani ya ns
Awa ndi opanga khumi apamwamba kwambiri opanga ma phukusi a zodzoladzola omwe akutsogolera pakupanga zatsopano m'makampani. Amagwiritsa ntchito ukadaulo, kapangidwe, ndi ntchito zogulira zinthu kuti athandize makampani:
1. Aptar Beauty + Home
- Likulu: Illinois, USA
- Mitundu Yautumiki: Estée Lauder, L'Oréal, Shiseido, Chanel, etc.
- Zinthu Zake: Amapanga mitu yapamwamba kwambiri ya mapampu, zopopera, zomangira ma cushion, ndi mapaketi a mapampu a mpweya.
- Ubwino: Ili ndi ma CD atsopano ogwira ntchito, zinthu zobwezerezedwanso, komanso zinthu zosawononga chilengedwe.
2. Albéa Group
- Likulu: Paris, France
- Mitundu ya Utumiki: Maybelline, Garnier, L'Oréal, Sephora, ndi zina zotero.
- Zinthu Zake: Ma lead omwe ali m'mapaketi a machubu, milomo, mabotolo a kirimu, ndi mascara.
- Ubwino: Imagwira ntchito padziko lonse lapansi. Imapereka ntchito zokhazikika kuyambira pakupanga, kupanga jakisoni, kusonkhanitsa mpaka kukongoletsa.
3. Kupaka HCP
- Likulu: Ku UK, ndi malo ogwirira ntchito padziko lonse ku Suzhou, China
- Mitundu ya Utumiki: Dior, MAC, Fenty Beauty, Charlotte Tilbury, ndi zina zotero.
- Zinthu Zapadera: Akatswiri opanga ma paketi odzola amitundu yapamwamba. Aluso pakupanga kapangidwe katsopano.
- Ubwino: Ili ndi njira zapamwamba monga chitsulo chojambulidwa, kupondaponda kotentha, ndi kupaka utoto wopopera. Zotsatira zake zowoneka bwino ndi zamphamvu kwambiri.
4. Chikwama Chachikulu
- Likulu: Barcelona, Spain
- Mitundu ya Utumiki: L'Occitane, The Body Shop, ndi zina zotero.
- Zinthu Zake: Kampani yotchuka yogulitsa zinthu zapakati mpaka zapamwamba kwambiri yamakampani apadera.
- Ubwino: Amapanga ma CD okhazikika amatabwa komanso ma CD opangidwa ndi galasi + nsungwi.
5. RPC Bramlage / Berry Global
- Likulu: Limagwira ntchito padziko lonse lapansi, ndi kampani yaikulu ya Berry Global ku USA.
- Mitundu ya Utumiki: Nivea, Unilever, LVMH, ndi zina zotero.
- Zinthu Zake: Amapanga ma CD apulasitiki ogwira ntchito bwino (mabotolo opopera, mabotolo opopera mpweya, machubu opindika pamwamba).
- Ubwino: Yabwino pakupanga zinthu zazikulu komanso zamakampani.
6. Gulu la Toly
- Likulu: Malta
- Mitundu Yantchito: Estée Lauder, Revlon, Urban Decay, etc.
- Zinthu Zake: Imapanga ma CD atsopano komanso okonzedwa mwamakonda, abwino popangira zodzoladzola zamitundu yosiyanasiyana komanso zinthu zapamwamba.
- Ubwino: Waluso pakupanga zinthu zatsopano. Ali ndi makasitomala ambiri apamwamba ochokera kumayiko ena.
7.Gulu la Intercos
- Likulu: Malta
- Mitundu Yopereka Utumiki: Mitundu yayikulu yapadziko lonse lapansi, mitundu yatsopano, ndi ogulitsa
- Zinthu: Zodzoladzola zamtundu, chisamaliro cha khungu, chisamaliro chaumwini, ndi mafuta onunkhira, ndi zina zotero.
- Ubwino: Kupereka zinthu zapamwamba komanso zatsopano.
8. Phukusi Lapamwamba
- Likulu: France
- Kuyika Malo: Chiwonetsero chapamwamba kwambiri padziko lonse cha ma CD apamwamba. Chimasonkhanitsa ogulitsa ambiri abwino.
- Zinthu Zapadera: Si kampani imodzi yokha, koma nsanja yowonetsera zinthu zapadziko lonse lapansi.
- Ubwino: Zabwino kwa iwo omwe akufuna njira zapamwamba zopangira ma phukusi kapena malingaliro amakono.
9. Libo Zodzoladzola
-Likulu: Guangdong, China
- Mitundu Yopereka Utumiki: ColourPop, Tarte, Morphe ndi mitundu ina yokongola
- Zinthu Zake: Imayang'ana kwambiri pa ma phukusi a zodzoladzola zamitundu yosiyanasiyana. Ili ndi mizere yokhwima yopangira milomo, mabokosi a ufa, ndi mabokosi a mithunzi.
-Ubwino: Mtengo wabwino, kuyankha mwachangu, komanso kutha kusamalira bwino maoda osinthasintha.
- Gerresheimer AG
- Likulu: Germany
- Zinthu Zapadera: imagwira ntchito bwino kwambiri pakupanga ma phukusi agalasi ndi pulasitiki omwe amapangidwira ntchito zamankhwala ndi zokongoletsa.
- Ubwino: Ukadaulo wakale pakupanga ma phukusi omwe amatsatira miyezo yapamwamba kwambiri yamakampani ndi zofunikira pamalamulo
Kukwera kwa Mphamvu Yatsopano ya China: Topfeel
Cholinga cha Topfeel ndi "kupangitsa kuti phukusi likhale lowonjezera mtengo wake." Limapatsa makasitomala ntchito zazikulu izi:
Kapangidwe Koyenera ndi Kafukufuku ndi Kukonzanso
Ili ndi gulu lake la opanga mapulani. Imapereka ntchito zokhazikika kuyambira pakupanga malingaliro mpaka kupanga zitsanzo. Imathandiza makampani kupeza mwayi wapadera, ngakhale kulola kuti malingaliro a makasitomala apangire nawo.
Kugwiritsa Ntchito Zipangizo Zosamalira Chilengedwe
Imalimbikitsa malingaliro abwino kwa chilengedwe monga mabotolo okhuthala a PETG ndi zinthu zomwe zimatha kuwola. Imathandiza makampani kukhala obiriwira. Imakwaniritsa ziyembekezo za ogula padziko lonse lapansi za chitukuko chokhazikika.
PA146 Kudzazanso Mapepala Opanda Mpweya Kupaka Zodzikongoletsera Zogwirizana ndi Zachilengedwe
Zatsopano mu Maphukusi Ogwira Ntchito
Imapanga ma CD ogwira ntchito monga mabotolo opanda mpweya amkati, mabotolo opanda mpweya a pepala, ma CD osakanikirana a ufa ndi madzi, ma CD osakanikirana a ufa ndi mafuta, ndi mabotolo otsitsa mafuta olamulidwa kuti akwaniritse zosowa za khalidwe lapamwamba la zinthu ndi magwiridwe antchito omwe amabwera ndi njira zatsopano.
Kuphatikiza kwa Unyolo Wopereka ndi Kukonza Mtengo
Zimaphatikiza kupanga jakisoni, kupanga blow molding, kuyesa silika, ndi kupanga. Zimathetsa vuto la kugula kwa makampani odzola omwe amapereka zinthu zambiri. Zimachepetsa ndalama zolumikizirana ndi kugula. Mwa kukonza bwino njira yoperekera zinthu, zimatha kuyang'anira bwino zinthu zopangira ndikuwonetsetsa kuti zinthuzo zili bwino.
Chitsimikizo cha Ubwino Wapadziko Lonse
Ikutsatira njira yoyendetsera khalidwe ya ISO9001:2015. Imapereka ntchito zowunikira za anthu ena. Imatsimikizira kuti zinthu zikugwirizana ndi miyezo yapadziko lonse lapansi. Imathandiza kuti makampani apite patsogolo padziko lonse lapansi.
Kapangidwe ka Mphamvu Yabwino
M'madera akuluakulu opanga zinthu ku China, omwe ndi Pearl River Delta ndi Yangtze River Delta, Topfeel yamaliza kukonza maziko ake opangira zinthu. Chifukwa cha injini ziwiri zomangira mafakitale ake ndikutenga nawo gawo m'makampani ogulitsa zinthu zapamwamba, yapanga njira yokwanira yopangira zinthu zonse m'magawo a chisamaliro cha khungu, zodzoladzola zamitundu, komanso chisamaliro cha tsitsi ndi thupi. Kapangidwe kameneka sikuti kangothandiza kupanga zinthu m'madera ena komanso kathandiza kugula zinthu pamodzi komanso kupanga zinthu mogwirizana.
Kutsiliza: Kupaka Zinthu Mwatsopano Kumalimbitsa Tsogolo la Mitundu
Kupanga zinthu zatsopano komanso khalidwe labwino nthawi zonse ndizofunikira kwambiri pakupanga zodzoladzola. Topfeel imagwiritsa ntchito gulu lake la akatswiri opanga zinthu, zida zamakono zopangira zinthu, komanso njira yoyendetsera bwino zinthu.
Kuyambira pa kapangidwe kake mpaka kutumiza, imapatsa makasitomala malo amodzi ogulira zinthu. Topfeel imatha kukwaniritsa zosowa zosiyanasiyana, kaya mtunduwo ndi watsopano kapena wodziwika padziko lonse lapansi. Imathandiza makampani kupambana pamsika wopikisana padziko lonse lapansi.
Kusankha Topfeel kumatanthauza kusankha ukatswiri ndi kudalirana. Tiyeni tigwire ntchito limodzi kuti tipange tsogolo labwino. Tiyeni tipatse ogula padziko lonse lapansi mwayi wabwino, wochezeka komanso wosangalatsa pa chilengedwe, komanso wopangidwa mwaluso kwambiri pakulongedza zodzoladzola!
Nthawi yotumizira: Epulo-17-2025
