Kupaka ndi njira yolankhulirana yolankhulirana mwachindunji ndi ogula, ndipo kusintha kapena kukweza mawonekedwe a mtunduwo kudzawonekera mwachindunji mu phukusi. Ndipo kuphatikiza mitundu yosiyanasiyana ya malonda ndi chida chotsatsa chomwe chimagwiritsidwa ntchito popanga zinthu ndi mitundu. Mitundu yosiyanasiyana yosayembekezereka ya malonda amitundu yosiyanasiyana, sikuti imangogwiritsa ntchito luso lopaka zinthu pa mzere woyamba wa malonda kuti ipange "tsamba lotsatsa" labwino kwambiri la mtunduwo, komanso ingagwiritsidwe ntchito kulowa m'gulu la ogula achinyamata, kuyambira pachiyambi cha phukusi kuti ogwiritsa ntchito athe kuwona luso la mtunduwo komanso kukula kwake, kenako ndikukhazikitsa msika.
Posachedwapa, malonda ogwirizana ndi anthu ochokera m'mayiko osiyanasiyana akukhala otchuka kwambiri, makampani onse akuluakulu akuyesera kugulitsa malonda ogwirizana ndi anthu ochokera m'mayiko osiyanasiyana, komanso akuwoneka kuti akuphatikiza zinthu zambiri zosayembekezereka. Tikhoza kunena kuti malonda ogwirizana ndi anthu ochokera m'mayiko osiyanasiyana akuwoneka kuti akukonda kwambiri. Makampani akhala akuyesera kusokoneza malingaliro a mtunduwo m'maganizo mwa achinyamata m'madera osiyanasiyana, kuti akope ogula achinyamata, malonda ogwirizana ndi anthu ochokera m'mayiko osiyanasiyana akupitirizabe kupanga zinthu zatsopano zosiyanasiyana zogwirizanitsa anthu ochokera m'mayiko osiyanasiyana pogwiritsa ntchito njira zambiri zotsegula maso, komanso kulola ogula ambiri kuona kusinthasintha kwa mtunduwo, zomwe zimapatsa mwayi watsopano.
Barbie wakhala akuyaka moto posachedwapa, lero tiyeni tiwone ma phukusi a Barbie omwe ali ndi dzina lofanana ndi lake!
Colorpop ndi Barbie
Mgwirizano wa Colorpop ndi Malibu Barbie. Pangani ma phukusi a ufa wa Barbie, milomo ya Barbie, mithunzi ya Barbie, zinthu zapamwamba za Barbie, galasi la Barbie ...... zimakupatsani maloto obwerera ku masewera a ubwana a Barbie.
Colorkey ndi Barbie
Colorkey yatulutsanso chinthu chatsopano ndi Barbie co-branding, Barbie Sweetheart Mini Lip Glaze Set, Barbie Sweetheart Eyeshadow Palette, kuti apange chinthu chokongola cha mfumukazi ya wokondedwa.
Banila Co & Barbie
Banila Co ndi Barbie adayambitsa mtundu wa kirimu wochotsa zodzoladzola, kirimu woyeretsa ndi ma phukusi ochepa, okongola komanso okongola, nthawi zonse amatulutsa malingaliro a atsikana, okongola kwambiri kwa ogula.
Kampaniyo inasankha kuyika chizindikiro pamodzi ndi dziko la zodzoladzola, komanso inaganizira za momwe zinthu zilili panopa pankhani yokongola. Kumbali imodzi, ikhoza kuwonetsa mwachibadwa mutu wa phukusi, popanda kutaya phindu la kapangidwe kake, komanso kuti kampaniyo ipambane malo enaake otchuka kwa ogula. Komabe, ngakhale kuti kuyika chizindikiro pamodzi n'kosangalatsa, ngati kufunafuna zatsopano ndikunyalanyaza mutu wa chizindikiro, koma n'kosavuta kuyika ngolo patsogolo pa kavalo. Chifukwa chake, posankha phwando loyika chizindikiro pamodzi, kampaniyo iyenera kupeza kaye makhalidwe ake azinthu, kuti crossover ikhale yoyenera kwa ogula kugula.
Zodzoladzola izi zimagwirizana bwino ndi Barbie yokha, yomwe ili ndi luso loyambirira, makhalidwe aumunthu ndi mafashoni amakono a ogula, ma CD amatha kupangidwa pamodzi, zomwe zimapatsa ogula chidziwitso chatsopano.
Koma ndi filimu ndi wailesi yakanema ya chidole cha IP, kutanthauzira kwa Barbie kwa "kukongola" komanso ngati pali anthu ambiri omwe akupikisana kuti apeze mawonekedwe okhazikika, omvera olimba, kotero kuti anthu ambiri m'chilengedwe cha Barbie IP apeze mphamvu yamalingaliro, apeze phindu lamalingaliro, ndikofunikira kufufuza. Kutsatsa kogwirizana ndi kampani ndi nkhani yosalekeza ngati tikufuna kupeza kusintha kogwira mtima kwa malonda, kukhazikitsa ndikusunga malingaliro a ogwiritsa ntchito a umunthu wawo komanso zabwino zawo ku kampani, ndikukwaniritsa kuwunikira kwa mfundo zoyenera za anthu m'dzina la "co-branding". Kusintha kwa phukusi ndikofunikira, koma momwe mungasinthire ndikofunikira kuganiza mosamala.
Nthawi yotumizira: Ogasiti-04-2023
