Mintel's "2030 Global Beauty and Personal Care Trends" ikuwonetsa kuti ziro zinyalala, ngati imodzi mwazokhazikika,mfundo zobiriwira ndi zachilengedwe, adzafunidwa ndi anthu.Kusintha zinthu zokongola kukhala zopangira zokometsera zachilengedwe komanso kulimbikitsa lingaliro la "ziro zinyalala" pazophatikizira zazinthu zitha kukondedwa ndi ogula.

Mwachitsanzo, kampani yosamalira khungu ya UpCircleBeauty yagwiritsa ntchito malo a khofi ndi tiyi wofukira kupanga zoyeretsa, zotsuka ndi sopo.Mafuta onunkhira a niche a Jiefang Orange County akhazikitsanso mafuta onunkhira atsopano okhala ndi "organic zinyalala" ngati zopangira.Mtundu wosamalira khungu la ana a Naif adagwirizananso ndi makampani aku Dutch a Waternet ndi AquaMinerals kuti asinthe zotsalira za calcite ku Amsterdam madzi akumwa kukhala zinthu zokongola, m'malo mwa tinthu tating'onoting'ono tomwe timapaka kumaso ndi tinthu ta calcite.

Kuphatikiza apo, kutsatira chikhalidwe cha kukongola koyera, "kusamalira khungu kosavuta" kudzakulanso mwachangu m'zaka khumi zikubwerazi.M'munda uno, mitundu yambiri yakhala patsogolo.Mtundu waku Japan MiraiClinical umagwiritsa ntchito lingaliro lazochepa ndi zambiri, ndipo zotsogola zawo zimakhala ndi squalane.Mtundu waku Britain Illuum umagwiritsa ntchito lingaliro la "Youserve fewer products".Mndandanda wosamalira khungu womwe unayambika umangopereka zinthu 6 zokha, zomwe zambiri zimakhala ndi zosakaniza 2-3 zokha, zomwe cholinga chake ndi kupereka khungu ndi zakudya zofunikira.

"Zopanda zinyalala" ndi "kusamalira khungu kosavuta" zidzakhala zodziwika bwino, ndipo malingaliro osunga zachilengedwe, osasunthika, obiriwira, komanso okonda zachilengedwe adzakondedwa.