Losindikizidwa pa Seputembara 06, 2024 ndi Yidan Zhong
Pakupanga, kuyika ndi kulemba zilembo ndi mfundo ziwiri zofananira koma zosiyana zomwe zimagwira ntchito yofunika kwambiri pakupambana kwa chinthu. Ngakhale mawu oti "package" ndi "lebel" amagwiritsidwa ntchito mosiyanasiyana, amagwira ntchito zosiyanasiyana ndipo onse ndi ofunikira popereka phindu kwa ogula. Mu blog iyi, tilozera mozama kusiyana komwe kulipokuyikandi kulemba, kufunikira kwake, ndi momwe amagwirira ntchito limodzi kuti adziwike komanso kusangalatsa makasitomala.
Ndi chiyaniKupaka?
Kupaka kumatanthawuza za zida ndi kapangidwe kake komwe kumagwiritsidwa ntchito kukhala, kuteteza, ndikuwonetsa malonda kwa ogula. Ndi chidebe chakuthupi kapena chokulunga chomwe chimakhala ndi chinthucho, ndipo chimagwira ntchito zingapo zofunika, kuphatikiza:
Chitetezo: Kupaka kumatchinjiriza chinthu kuzinthu zakunja monga chinyezi, fumbi, ndi kuwonongeka panthawi yamayendedwe kapena posungira. Mwachitsanzo, zopaka zodzikongoletsera monga mabotolo opanda mpweya ndi mitsuko zimatsimikizira kuti zinthu zosamalira khungu zimasunga bwino popewa kuipitsidwa ndi okosijeni.
Kuteteza: Makamaka mumakampani okongoletsa komanso osamalira anthu, zinthu ziyenera kukhalabe ndi mphamvu pakapita nthawi. Kupaka kwapamwamba kwambiri kumatsimikizira kutsitsimuka kwazinthu, kuteteza kukhudzana ndi mpweya kapena kuwala komwe kungathe kuwononga zinthu zomwe zimakhudzidwa kwambiri.
Kusavuta: Kupaka kumathandizanso kuti chinthucho chigwiritsidwe ntchito komanso chimagwira ntchito. Mwachitsanzo, mabotolo a pampu, zotengera zotha kuwonjezeredwa, kapena zonyamula zoyenda pang'onopang'ono zimapatsa ogula mayankho othandiza pakugwiritsa ntchito tsiku ndi tsiku.
Kutsatsa ndi Kukopa Kowoneka: Kupitilira ntchito, kapangidwe kazinthu ndizofunikira kwambiri pakukopa ogula. Mapangidwe amitundu, zida, ndi mawonekedwe onse amathandizira kuzindikirika kwamtundu komanso zimakhudza zosankha zogula. Kaya ndikumverera kwapamwamba kwa botolo la seramu lapamwamba kwambiri kapena kukopa kwachilengedwe kwa mapaketi omwe amatha kubwezeredwanso, mapangidwe ake amakhudza momwe zinthu zilili komanso mtundu wake.
Kodi Labeling ndi chiyani?
Kulemba, kumbali ina, kumatanthawuza zomwe zasindikizidwa kapena zophatikizidwa ndi phukusi lazinthu. Nthawi zambiri zimakhala zolembedwa, zojambulidwa, kapena zophiphiritsa zomwe zimafotokozera ogula zinthu zofunika. Ntchito zazikulu zolembera zilembo ndi izi:
Zambiri Zogulitsa: Zolemba zimapatsa ogula zambiri zofunikira pazamalonda, monga zosakaniza, malangizo ogwiritsira ntchito, masiku otha ntchito, kulemera kwake kapena kuchuluka kwake. M'makampani opanga zodzoladzola, zilembo zomveka bwino komanso zolondola zimatsimikizira kuti ogwiritsa ntchito amamvetsetsa momwe angagwiritsire ntchito bwino mankhwalawa ndikupanga zisankho mozindikira malinga ndi zosowa zawo kapena mtundu wa khungu.
Kutsatiridwa Mwalamulo: Kulemba zilembo kumafunika nthawi zambiri kuti zigwirizane ndi zowongolera. Mwachitsanzo, m’mayiko ambiri, zodzoladzola ziyenera kukhala ndi mfundo zina pa zilembo zake, monga ndandanda ya zinthu zopangira zinthu zodzikongoletsera komanso zinthu zina zilizonse zimene zingagwirizane nazo. Malembo oyenerera amaonetsetsa kuti chinthucho chikugwirizana ndi chitetezo ndi malangizo abwino, zomwe zimapatsa ogula mtendere wamaganizo.
Chidziwitso Chamtundu: Monga kuyika, kulemba zilembo ndikokulitsa chizindikiritso cha mtundu. Ma Logos, ma taglines, ndi typography yapadera zonse zimathandizira kukongola kwathunthu ndikuthandizira ogula kuzindikira mtunduwo pang'onopang'ono. Chizindikiro chopangidwa mwaluso chimatha kukulitsa chidaliro cha mtundu ndi kulimbikitsa uthenga wamtundu, kaya ndi wapamwamba, wokhazikika, kapena waukadaulo.
Kutsatsa ndi Kulankhulana: Malebulo amathanso kukhala chida champhamvu chodziwitsira zinthu zomwe zimagulitsidwa. Zodzinenera ngati "zankhanza," "organic," kapena "zopanda paraben" zimathandiza kusiyanitsa malonda ndi omwe akupikisana nawo ndipo zimatha kukhudza zosankha zogula.
Kodi Kupaka ndi Kulemba Zizindikiro Zimagwirira Ntchito Pamodzi?
Ngakhale kulongedza kumapereka mawonekedwe akuthupi ndi kukopa, kulemba zilembo kumakwaniritsa popereka chidziwitso ndi kulumikizana. Pamodzi, amapanga chida chogwirizana chotsatsa komanso chogwira ntchito chomwe chimakulitsa chidziwitso cha ogula.
Ganizirani za mtundu wosamalira khungu wokonda zachilengedwe. Kupaka kwa chinthucho kumatha kupangidwa kuchokera kuzinthu zobwezerezedwanso kapena zowonongeka, kuwonetsa kudzipereka kwa mtunduwo kuti zisathe. Kulemba pamapaketi kungathandizenso izi powonetsa ziphaso monga "100% Recycled," "Carbon Neutral," kapena "Pulasitiki-Free." Kuphatikiza uku kumalimbitsa uthenga wamtunduwo ndikuthandiza ogula kupanga zosankha zomwe zimagwirizana ndi zomwe amakonda.
M'dziko lampikisano la zodzoladzola, kulongedza ndi kulemba zilembo zimagwira ntchito yofunika kwambiri pakulekanitsa zinthu pamashelefu omwe ali ndi anthu ambiri. Amathandizira kuti pakhale mawonekedwe owoneka bwino, kuyankhulana ndi zinthu zofunika kwambiri, ndikuwonetsetsa kuti malondawo akuwoneka bwino pamsika. Ma Brand amayenera kuyika ndalama zawo popanga mwanzeru ndikulemba zilembo zomveka bwino kuti asamangokopa chidwi cha ogula komanso kuti apange kukhulupirika ndi kukhulupirika kwanthawi yayitali.
Ngakhale kulongedza ndi kulemba zilembo zimagwira ntchito zosiyanasiyana, zonsezi ndizofunikira kwambiri ndipo zimalimbitsa uthenga wamtunduwo. Pamodzi, amathandizira kupanga chidziwitso chokwanira chomwe chimakopa, kudziwitsa, ndikusunga ogula.
Kodi Kupaka ndi Kulemba Zizindikiro Zimagwirira Ntchito Pamodzi?
Ngakhale kulongedza kumapereka mawonekedwe akuthupi ndi kukopa, kulemba zilembo kumakwaniritsa popereka chidziwitso ndi kulumikizana. Pamodzi, amapanga chida chogwirizana chotsatsa komanso chogwira ntchito chomwe chimakulitsa chidziwitso cha ogula.
Ganizirani za mtundu wosamalira khungu wokonda zachilengedwe. Kupaka kwa chinthucho kumatha kupangidwa kuchokera kuzinthu zobwezerezedwanso kapena zowonongeka, kuwonetsa kudzipereka kwa mtunduwo kuti zisathe. Kulemba pamapaketi kungathandizenso izi powonetsa ziphaso monga "100% Recycled," "Carbon Neutral," kapena "Pulasitiki-Free." Kuphatikiza uku kumalimbitsa uthenga wamtunduwo ndikuthandiza ogula kupanga zosankha zomwe zimagwirizana ndi zomwe amakonda.
M'dziko lampikisano la zodzoladzola, kulongedza ndi kulemba zilembo zimagwira ntchito yofunika kwambiri pakulekanitsa zinthu pamashelefu omwe ali ndi anthu ambiri. Amathandizira kuti pakhale mawonekedwe owoneka bwino, kuyankhulana ndi zinthu zofunika kwambiri, ndikuwonetsetsa kuti malondawo akuwoneka bwino pamsika. Ma Brand amayenera kuyika ndalama zawo popanga mwanzeru ndikulemba zilembo zomveka bwino kuti asamangokopa chidwi cha ogula komanso kuti apange kukhulupirika ndi kukhulupirika kwanthawi yayitali.
Ngakhale kulongedza ndi kulemba zilembo zimagwira ntchito zosiyanasiyana, zonsezi ndizofunikira kwambiri ndipo zimalimbitsa uthenga wamtunduwo. Pamodzi, amathandizira kupanga chidziwitso chokwanira chomwe chimakopa, kudziwitsa, ndikusunga ogula.
Nthawi yotumiza: Sep-06-2024