Nchifukwa chiyani zimakhala zovuta kugwiritsa ntchito m'malo mwa zinthu zina mu phukusi lodzola?

Procter & Gamble adati kwa zaka zambiri, kampaniyo yayika ndalama zambiri popanga ndi kuyesa zinthu zosinthira sopo, ndipo tsopano ikugwira ntchito molimbika kuti izilimbikitse m'magawo odziwika bwino odzola ndi kusamalira thupi.

Posachedwapa, Procter & Gamble yayamba kupereka mafuta odzola nkhope omwe ali ndi zowonjezera pa webusaiti yovomerezeka ya kampani yake ya OLAY, ndipo ikukonzekera kukulitsa malonda ake ku Europe koyambirira kwa chaka chamawa. Mneneri wa Procter & Gamble Damon Jones adati: "Ngati cholowacho chikuvomerezeka kwa ogula, kugwiritsa ntchito pulasitiki kwa kampaniyo kungachepe ndi mapaundi miliyoni imodzi."

Sitolo Yogulitsira Thupi, yomwe idagulidwa kale ndi Natura Group yaku Brazil kuchokera ku L'Oréal Group, idanenanso kuti ikukonzekera kutsegula "malo ogulitsira mafuta" m'masitolo padziko lonse lapansi chaka chamawa, zomwe zimalola ogula kugula zotengera zodzikongoletsera zomwe zingagwiritsidwenso ntchito za The Body Shop Body Shop's shawa gel kapena face cream. Akuti kampaniyo idapereka zinthu zina m'masitolo ake kumayambiriro kwa zaka za m'ma 1990, koma chifukwa cha kusowa kwa msika panthawiyo, kupanga kunayimitsidwa mu 2003. Adayimbira tsamba lovomerezeka lawebusayiti.“Ndondomeko yathu yobwezera, kubwezeretsanso, ndi kubwereza yabwerera. Ndipo ndi yayikulu kuposa kale lonse. Tsopano ikupezeka m'masitolo onse aku UK* ndipo cholinga chake ndi kukhala m'masitolo 800 m'maiko 14 pofika kumapeto kwa chaka cha 2022. Ndipo sitikukonzekera kuima pamenepo..

Kampani ya Unilever, yomwe inalonjeza kuchepetsa kugwiritsa ntchito pulasitiki ndi theka pofika chaka cha 2025, inalengeza mu Okutobala kuti ikukonzekera kuyambitsa mankhwala ochotsera fungo la Dove mothandizidwa ndi njira yogulira yopanda zinyalala LOOP. Njira yogulirayi ikuyendetsedwa ndi TerraCycle, kampani yobwezeretsanso zinthu zosawononga chilengedwe, kuti ipatse ogula zinthu zolimba komanso zowonjezera.

Ngakhale kuti malinga ndi malingaliro okhudza kusamala chilengedwe, kukwezedwa kwa zida zosinthira ndikofunikira, koma pakadali pano, m'makampani onse ogulitsa zinthu, kuyambitsa zida zosinthira kungatchulidwe kuti "zosakaniza zabwino ndi zoyipa." Anthu ena adanenanso kuti pakadali pano, ogula ambiri padziko lonse lapansi amagwiritsa ntchito zinthu mosasamala, ndipo n'kovuta kuchotsa ma phukusi "otayidwa".

Unilever inati ngakhale kuti mtengo wa zida zosinthira ndi wotsika mtengo, nthawi zambiri ndi 20% mpaka 30% wotsika mtengo kuposa zida zovomerezeka, mpaka pano, ogula ambiri sakuzigulabe.

Mneneri wa P&G adati ngakhale ogula avomereze kugwiritsa ntchito zinthu zina m'malo mwa zinthu zina zapakhomo, vutoli limakhala lovuta kwambiri akagwiritsidwa ntchito pazinthu zosamalira thupi monga shampu ya Pantene ndi kirimu ya OLAY.

Pa zodzoladzola, kulongedza zinthu ndi chimodzi mwazinthu zofunika kwambiri zomwe zimakopa ogula ndikuwonjezera kukanikiza kwa ogula, komanso zimakhudzana ndi nkhani zachilengedwe, zomwe zimapangitsa makampani okongoletsa kukhala ovuta. Koma tsopano, chidwi cha anthu pa chitukuko chokhazikika chikuwonjezeka. "Kusintha" kulongedza zodzoladzola kukukhala nkhani yotchuka, ndipo malingaliro a kampani yoteteza zachilengedwe adzakopa ogula ambiri mosawoneka.

Ndikofunikira kugwiritsa ntchito lingaliro la zida zosinthira, lomwe limatsimikiziridwa ndi zomwe zikuchitika pamsika komanso chilengedwe chathu padziko lonse lapansi. Pakadali pano, tikuwona kuti mitundu yambiri yodzikongoletsera ikutsatsa zinthu zokhudzana nazo. Mwachitsanzo, zinthu zopangidwa ndi Shea butter za mtundu wa ku AustraliaMECCA Cosmetica, ELIXIRkampani yaku Japan ya Shiseido,TATA HARPERya ku United States ndi zina zotero. Makampani awa ali ndi mbiri ya kampani komanso chitetezo cha chilengedwe, zomwe zitha kukhala ndi mphamvu zambiri pamsika. Ndipo gawo lopanga zinthu la Topfeelpack yathu likugwiranso ntchito molimbika mbali iyi. Ma mold athu monga PJ10, PJ14,Mitsuko yokongoletsera ya PJ52akhoza kukwaniritsa zosowa za makasitomala ndi ma CD osinthika, ndikuwapatsa chithunzi chokhazikika komanso chokongola cha mtundu wawo.