Procter & Gamble yavuze ko mu myaka yashize, iyi sosiyete yashoye miliyoni y'amadolari mu gukora no kugerageza ibicuruzwa bisimbuza ibikoresho, kandi ubu irimo gukora cyane kugira ngo iyiteze imbere mu mavuta yo kwisiga no kwita ku mubiri.

Vuba aha, Procter & Gamble yatangiye gutanga amavuta yo kwisiga yuzuye kurubuga rwemewe rwa OLAY, kandi irateganya kwagura ibicuruzwa byayo muburayi mu ntangiriro zumwaka utaha.Umuvugizi wa Procter & Gamble, Damon Jones yagize ati: “Niba umusimbura yemerwa n'abaguzi, imikoreshereze ya pulasitike y'isosiyete irashobora kugabanukaho miliyoni imwe y'amapound.”

Amaduka yumubiri, mbere yaguzwe na Natura Group yo muri Berezile muri L'Oréal Group, yavuze kandi ko iteganya gufungura “sitasiyo ya lisansi” mu maduka ku isi umwaka utaha, ikemerera abaguzi kugura ibikoresho byo kwisiga byifashishwa mu bikoresho byo kwisiga byitwa The Body Shop Body Shop cyangwa cream.Biravugwa ko ikirango cyatanze abasimbura mu bubiko bwacyo mu ntangiriro ya za 90, ariko kubera ko icyo gihe isoko ridakenewe, umusaruro wahagaritswe mu 2003. Bahamagaye ku rubuga rwemewe.“Gutaha kwacu, Gusubiramo, Gusubiramo gahunda iragarutse.Kandi nini kuruta mbere hose.Ubu iraboneka mu maduka yose yo mu Bwongereza * hagamijwe kuba mu maduka 800 mu bihugu 14 mu mpera za 2022. Kandi ntabwo duteganya guhagarara aho. ”

Unilever, yasezeranije kugabanya ikoreshwa rya pulasitike mu gice cya 2025, yatangaje mu Kwakira ko iteganya gushyira abasimbuye inuma ya Dove deodorant ku nkunga ya sisitemu yo guhaha zero-LOOP.Sisitemu yo guhaha ikoreshwa na TerraCycle, isosiyete ikora ibidukikije itunganya ibidukikije, kugirango itange abakiriya ibicuruzwa biramba kandi byuzure.

Nubwo duhereye ku bidukikije byangiza ibidukikije, ni ngombwa guteza imbere ibikoresho bisimburwa ni ngombwa, ariko kuri ubu, mu nganda zose z’ibicuruzwa by’umuguzi, kwinjiza ibikoresho bisimburwa bishobora kuvugwa ko “bivanze ibyiza n'ibibi.”Amajwi amwe yerekanye ko kuri ubu, abaguzi benshi ku isi bakoresha ibintu bisanzwe, kandi biragoye gukuraho ibipfunyika “bikoreshwa”.

Unilever yavuze ko nubwo igiciro cyibikoresho bisimburwa ari gito ugereranije, ubusanzwe 20% kugeza 30% bihendutse kuruta ibikoresho bisanzwe, kugeza ubu, abaguzi benshi baracyabigura.

Umuvugizi wa P&G yavuze ko nubwo abaguzi bemera ikoreshwa ry’abasimbura ku bicuruzwa bimwe na bimwe byo mu rugo, ibintu biragoye iyo bikoreshejwe ku bicuruzwa byita ku muntu nka Pantene shampoo na cream ya OLAY.

Ku kwisiga, gupakira ibicuruzwa ni kimwe mubintu byingenzi bikurura abaguzi no kongera umuguzi w’abaguzi, ariko kandi bifitanye isano n’ibibazo by’ibidukikije, bigatuma ibigo by’ubwiza bitoroshye.Ariko ubu, abantu bitaye ku majyambere arambye ariyongera.Ibikoresho byo kwisiga "Kuvugurura" bigenda biba ingingo ishyushye, kandi imyifatire yo kurengera ibidukikije izakurura abakiriya benshi.

Nibyingenzi gushyira mubikorwa igitekerezo cyibikoresho bisimburwa, bigenwa nuburyo isoko ryifashe hamwe nibidukikije byisi.Kugeza ubu, turabona ko ibirango byinshi byo kwisiga biteza imbere ibicuruzwa bifitanye isano.Kurugero, Shea amavuta yibicuruzwa bya AustraliyaMECCA Cosmetica, ELIXIRcy'ikirango cy'Ubuyapani Shiseido,TATA HARPERya Amerika n'ibindi.Izi sosiyete zifite izina ryiza no kurengera ibidukikije, zishobora kugira ingaruka nyinshi ku isoko.Igice cyiterambere cya Topfeelpack nacyo kirimo gukora cyane muriki cyerekezo.Ibishusho byacu nka PJ10, PJ14,PJ52 ibibindi byo kwisigaIrashobora guhaza ibyifuzo byabakiriya nibishobora gusimburwa, kandi ikabaha ishusho irambye kandi nziza.