Ongororo pane Yekuvandudza Trend yeFMCG Packaging
FMCG ndiyo chidimbu cheFast Moving Consumer Goods, zvinoreva izvo zvinhu zvevatengi zvine hupenyu hupfupi hwesevhisi uye nekukurumidza kushandisa.Zvinhu zvevatengi zvinokurumidza kunzwisiswa zvinosanganisira zvigadzirwa zvemunhu uye zvekumba, chikafu nechinwiwa, fodya uye zvigadzirwa zvedoro.Zvinonzi zvinhu zvevatengi zvinokurumidza kufamba nekuti ndizvo zvekutanga zvezvese zvinodikanwa zvezuva nezuva zvine huwandu hwekushandisa uye nguva pfupi yekushandisa.Mapoka akasiyana-siyana evatengi ane zvakakwirira zvinodikanwa zvekushandisa zviri nyore, akawanda uye akaomarara ekutengesa chiteshi, echinyakare uye ari kubuda mafomati uye mamwe machaneli anogarisana, kutariswa kwemaindasitiri kuri kuwedzera zvishoma nezvishoma, uye kukwikwidza kuri kuramba kuchioma.FMCG chigadzirwa chekutenga chisingafungidzirwe, sarudzo yekutenga isina kurongeka, isinganzwi kune mazano evanhu vakatenderedza, zvinoenderana nezvinodiwa nemunhu, zvigadzirwa zvakafanana hazvifanirwe kuenzaniswa, kutaridzika kwechigadzirwa / kurongedza, kushambadza kushambadza, mutengo, nezvimwe zvinotora basa rakakosha sales .
Muchiitiko chekushandisa, chinhu chekutanga kuona vatengi ndeyekurongedza, kwete chigadzirwa.Vanosvika zana muzana yevatengi vezvigadzirwa vanodyidzana nekurongedza kwechigadzirwa, saka kana vatengi vakatarisa masherufu kana kutarisa muzvitoro zvepamhepo, kurongedza kwechigadzirwa kunosimudzira zvigadzirwa kuburikidza nekushandisa zvinobata maziso kana mifananidzo yakanaka uye yakasarudzika madhizaini, maumbirwo, marogo uye kukwidziridzwa.Ruzivo, nezvimwewo, nekukurumidza kubata pfungwa dzevatengi.Saka kune zvinhu zvakawanda zvevatengi, dhizaini yekurongedza ndiyo inonyanya kushanda uye inodhura-inoshanda yekutengesa chishandiso, ichiwedzera kufarira kwevatengi muchigadzirwa uye kurova kunze vateveri vakavimbika vemakwikwi emhando.Kana zvigadzirwa zvine homogeneous zvakanyanya, sarudzo dzevatengi dzinowanzoenderana nemhinduro dzemanzwiro.Packaging inzira yakapatsanurwa yekuratidza chinzvimbo: uchiratidzira hunhu hwechigadzirwa uye zvakanakira, zvakare inoratidza zvinoreva uye brand nyaya yainomiririra.Sekambani yekurongedza uye yekudhinda, chinonyanya kukosha ndechekubatsira vatengi kutaura yakanaka brand nyaya ine yakanakisa chigadzirwa kurongedza inosangana nemhando yemhando.
Nguva yemazuva ano yedhijitari inguva yekuchinja nekukurumidza.Kutenga kwevatengi kwezvinhu kuri kuchinja, nzira dzekutenga dzevatengi dziri kuchinja, uye nzvimbo dzekutengesa dzevatengi dziri kuchinja.Zvigadzirwa, kurongedza, uye masevhisi ese ari kuchinja pane zvinodiwa nevatengi.“Vatengi ndivo Pfungwa yekuti” sabhuku” ichiri yakadzika midzi mumwoyo yevanhu.Kudiwa kwevatengi kunoshanduka nekukurumidza uye kwakasiyana-siyana.Izvi hazvingoise mberi zvinodiwa zvemhando yepamusoro chete, asi zvinoisawo kumberi kwepamusoro zvinodiwa zvemakambani ekurongedza nekudhinda.Makambani ekurongedza anofanirwa kuenderana nemusika unoshanduka.Kusiyana-siyana, yakanaka tekinoroji chengetedzo, uye kukwikwidza kwakawanda, maitiro ekufunga anofanira kushandurwa, kubva pa "kugadzira kurongedza" kuenda ku "kugadzira zvigadzirwa", kwete chete kukwanisa kupindura nekukurumidza kana vatengi vakaisa mberi zvinodiwa, uye kupa mazano emakwikwi mhinduro Magadzirirwo matsva.Uye inoda kuenda kumberi kumagumo, kutungamira vatengi, uye nekuenderera mberi nekusimudzira mhinduro nyowani.
Kudiwa kwevatengi kunotaridza maitiro ekusimudzira ekurongedza, inotaridza gwara rekuvandudza kwebhizinesi, uye inogadzirira tekinoroji yekuchengetedza, inoronga yenguva dzose misangano yekusarudza hunyanzvi mukati, inoronga misangano yekuchinjanisa hunyanzvi kunze, uye inokoka vatengi kuti vatore chikamu mukutsinhana nekugadzira masampuli.Kurongedza kwechigadzirwa chezuva nezuva, kwakasanganiswa neiyo tonality yevatengi brand dhizaini, inoshandisa tekinoroji nyowani kana pfungwa pakuvandudza kweprojekiti, inochengetedza mamiriro eiyo micro-innovation, uye inochengetedza kukwikwidza.
Izvi zvinotevera ongororo yakapusa yemagadzirirwo ekurongedza:
1Nguva yanhasi inguva yekutarisa kukosha kwechitarisiko.Iyo "value economy" iri kuparadza kushandiswa kutsva.Kana vatengi vanotenga zvigadzirwa, ivo zvakare vanoda kuti kurongedza kwavo kusangove kwakajeka uye kwakanaka chete, asiwo kuve neruzivo rwekunzwa senge kunhuwa uye kubata, asi zvakare kugona kutaura nyaya uye kubaya Emotional tembiricha, resonate;
2"Post-90s" uye "Post-00s" yava mapoka makuru evatengi.Chizvarwa chitsva chevechidiki vanotenda kuti "kuzvifadza iwe pachako kururamisira" uye zvinoda kurongedza zvakasiyana kuti zvizadzise zvinodikanwa zve "kuzvifadza iwe";
3Nekusimuka kwemaitiro enyika, IP cross-border kubatirana packaging inobuda murukova rusingaperi kuti isangane nezvido zvevanhu zvechizvarwa chitsva;
4Personalized customized interactive packaging inokwidziridza mutengi ruzivo, kwete kungotenga chete, asiwo nzira yemanzwiro ekutaura nepfungwa yetsika;
5Digital uye nehungwaru kurongedza, kushandisa coding tekinoroji yekupokana-yekunyepedzera uye traceability, kudyidzana kwevatengi uye manejimendi enhengo, kana kushandisa acousto-optic dema tekinoroji kusimudzira magariro hotspots;
6Kuderedzwa kwepakeji, kudzokororwa, uye kuderera zvave zvitsva zvinodiwa pakusimudzira indasitiri.Kubudirira kwakasimba hakuchisina "kukodzera kuve", asi kunoonekwa senzira inodiwa yekukwezva vatengi uye kuchengetedza chikamu chemusika.
Pamusoro pekutarisa zvakanyanya kune zvinodiwa nevatengi, vatengi vanobhadhara zvakanyanya kune nekukurumidza mhinduro uye kugona kwekupa kwemakambani ekurongedza.Vatengi vanoda kuti mabhureki avo avanoda aite nekukurumidza kushanduka seruzivo rwesocial media rwavanowana, saka varidzi vemhando vanofanirwa kupfupisa hupenyu hwechigadzirwa zvakanyanya, kuti vakurumidze kupinda mumusika, izvo zvinoda kuti makambani ekurongedza auye nawo. kurongedza mhinduro munguva pfupi.Kuongorora njodzi, zvinhu zviri munzvimbo, proofing yakapedzwa, uyezve kugadzirwa kwakawanda, kuburitsa kwemhando yepamusoro nenguva.
Nguva yekutumira: Jan-10-2023