Kwakabva data: Euromonitor, Mordor Intelligence, NPD Group, Mintel
Zvichienderana nemusika wepasi rose wezvizoro uri kukura zvishoma nezvishoma nekukura kwegore negore (CAGR) kwe5.8%, kurongedza, senzira yakakosha yekusiyanisa mhando, kuri kuchinja zvikuru nekuda kwekuchengetedza uye tekinoroji yedhijitari. Zvichibva padata kubva kumasangano ane masimba akadai seEuromonitor neMordor Intelligence, chinyorwa chino chinopa ongororo yakadzama yemafambiro makuru nemikana yekukura mumusika wekurongedza zvizoro kubva muna 2023-2025.
Saizi yemusika: inodarika chiratidzo chemadhora mabhiriyoni makumi mana ($40 bhiriyoni) panosvika gore ra2025
Musika wepasi rose wekurongedza zvizoro unotarisirwa kusvika mabhiriyoni makumi matatu nemana.2 emadhora muna 2023 uye uchapfuura mabhiriyoni makumi mana emadhora muna 2025, zvichikwira kubva pa4.8% kusvika pa9.5% CAGR. Kukura uku kunonyanya kukonzerwa nezvinhu zvinotevera:
Kudzorerwa kwekushandiswa kwerunako mushure medenda: Kudiwa kwemapakeji ekuchengetedza ganda kunotarisirwa kukura ne8.2% muna 2023, nemabhodhoro/majagi evacuum anopombwa nemhepo achikura ne12.3%, zvichiva mhinduro inofarirwa yekudzivirira zvinhu zvinoshanda.
Mitemo nemitemo yekusimudzira: "Disposable Plastics Directive" yeEU inoda kuti chikamu chemapurasitiki akadzokororwa chisvike 30% muna 2025, zvichikonzera zvakananga musika wekurongedza zvakatipoteredza we18.9% CAGR.
Kuderera kwemitengo yetekinoroji: kurongedza kwakangwara (sekubatanidza machipisi eNFC), zvichiita kuti musika wayo ukure ne24.5% CAGR.
Kukura kwechikamu: kurongedza ganda rinotungamira, kushandurwa kwekurongedza kwezvizoro zvemavara
1. Kurongedza ganda: kunatsiridza mashandiro aro
Kuwanda kwehuwandu hudiki: kukura kukuru mupakeji pasi pe50ml, dhizaini yakareruka yekusangana nezvinodiwa zvekufamba uye zviitiko zvekuedza.
Dziviriro inoshanda: magirazi ekudzivirira eultraviolet, mabhodhoro evacuum nezvimwe zvinhu zvekurongedza zvepamusoro zvinoda kukura kwekanopfuura katatu pane zvinhu zvekurongedza zvechinyakare, zvichienderana nezvinhu zvinofarirwa nevatengi vepati.
2. Kurongedza makeup: kugadzira zvishandiso uye kunyatsoita zvinhu nemazvo
Kukura kwechubhu yemiromo kuri kudzikira: CAGR ye2023-2025 i3.8% chete, uye dhizaini yechinyakare iri kutarisana nedambudziko rekuvandudza zvinhu zvitsva.
Musoro wepombi yehwaro hweupfu unodzokera shure: kudiwa kwemuyero chaiwo kunosunda kukura kwekurongedza kwemusoro wepombi ne7.5%, uye 56% yezvigadzirwa zvitsva zvinosanganisa nzvimbo yepombi inorwisa mabhakitiriya.
3. Kurongedza vhudzi: kuchengetedza nharaunda uye nyore panguva imwe chete
Dhizaini inozadzwa: Mabhodhoro eshampoo ane dhizaini inozadzwa akawedzera ne15%, zvichienderana nezvinodiwa neGen Z.
Push-to-fill pachinzvimbo chescrew cap: Kurongedza conditioner kuri kuchinja kuita push-to-fill, nerubatsiro rwakakosha rwekudzivirira oxidation uye kushanda neruoko rumwe chete.
Misika yeDunhu: Inotungamira muAsia-Pacific, Inotungamirwa neMutemo weEurope
1. Asia-Pacific: kukura kwakakonzerwa nesocial media
China/India: Kurongedza zvekuzora kwakawedzera ne9.8% pagore, nekushambadzira pasocial media (semuenzaniso mavhidhiyo mapfupi + KOL grass-raising) kuchiva chinhu chikuru chinotungamira.
Njodzi: Kusagadzikana kwemitengo yezvinhu zvisina kugadzirwa (PET yakakwira ne35%) kunogona kuderedza purofiti.
2. Europe: kuburitswa kwemari inowanikwa mubhizinesi
Germany/France: mwero wekukura kwemapakeji anoora ne27%, rubatsiro rwemari yepamutemo + mari inodzoserwa kune vanogovera zvinhu kuti kukurumidze kupinda mumusika.
Yambiro yenjodzi: mitero yekabhoni inowedzera mari yekutevedzera mitemo, maSME anotarisana nekumanikidzwa kwekuchinja.
3. North America: premium yekugadzirisa zvinhu inokosha
Musika wekuUS: kurongedza kwakagadzirwa nemaoko (mavara/mavara) kunopa 38% nzvimbo yepamusoro uye mhando dzemhando yepamusoro kuti magadzirirwo acho akurumidze.
Njodzi: mitengo yakakwira yekufambisa zvinhu, dhizaini yakareruka ndiyo kiyi.
Mafambiro eramangwana: kuchengetedzwa kwezvakatipoteredza neruzivo zvinofambidzana
Zviyero zvezvinhu zvisina njodzi kune zvakatipoteredza
Mwero wekushandiswa kwezvinhu zvePCR unokwira kubva pa22% muna 2023 kusvika pa37% muna 2025, uye mutengo webioplastics yakagadzirwa nealgae unoderera ne40%.
67% yeGen Z inoda kubhadhara 10% yekuwedzera mari yekurongedza isingakuvadzi nharaunda, makambani anofanirwa kusimbisa nyaya yekuchengetedza nharaunda.
Kukurumbira kweSmart Packaging
Kurongedza kwakabatanidzwa neNFC chip kunotsigira kudzivirira manyepo uye kutevedzana, zvichideredza manyepo emhando yekambani ne41%.
Kurongedza kweAR virtual makeup trial kwawedzera mwero wekuchinja kwevatengi ne23%, zvichiva zvakajairika mu e-commerce channels.
Muna 2023-2025, indasitiri yekurongedza zvizoro ichaunza mikana yekukura kwechimiro ichitungamirirwa nekuchengetedzwa kwezvakatipoteredza uye hungwaru. Makambani anofanirwa kutevedzera mutemo uye mafambiro ekushandiswa kwezvigadzirwa, uye kutora nzvimbo yepamusoro yemusika kuburikidza nehunyanzvi hwetekinoroji uye dhizaini yakasiyana.
NezveduTOPFEELPACK
Semutungamiri wekugadzira zvinhu zvitsva muindasitiri yekurongedza zvinhu zvekunaka, TOPFEELPACK inonyanya kupa mhinduro dzemhando yepamusoro uye dzinogara kwenguva refu dzemapepa ekupakata kune vatengi vedu. Zvigadzirwa zvedu zvikuru zvinosanganisira mabhodhoro asina mweya, mabhodhoro ekirimu, mabhodhoro ePCR, uye mabhodhoro edropper, izvo zvinogutsa zvizere zvinodiwa zvekuchengetedza zvinhu zvinoshanda uye kutevedzera nharaunda. Nemakore gumi nemana eruzivo muindasitiri uye tekinoroji inotungamira, TOPFEELPACK yashandira mabrandi ekuchengetedza ganda anopfuura mazana maviri pasi rese, zvichivabatsira kusimudzira kukosha kwechigadzirwa uye kukwikwidzana pamusika.Taura nesunhasi kuti uwane mhinduro dzemapakeji dzakagadzirwa kuti uwane mikana yekukura kwemusika kubva 2023-2025!
Nguva yekutumira: Kukadzi-28-2025
