Paunotora lipstick yako yaunofarira kana moisturizer, unombozvibvunza here kuti logo yerudzi, zita rechigadzirwa, uye madhizaini akaomarara zvakadhindwa sei pakapeji? Muindasitiri yezvizoro inokwikwidza zvikuru, kurongedza kunopfuura kungova mudziyo; chikamu chakakosha chekuzivikanwa kwechiratidzo uye nzira yekushambadzira. Saka, kudhinda kunoshandiswa sei mukaticosmetics packaging, uye nei ichikosha zvakadaro?
Basa reKudhinda muCosmetics Packaging
Kudhinda kunotora basa rakakosha mukurongedza zvizorwa nekushandura midziyo yakajairwa kuita inoyevedza, yakanangana nemhando zvinhu zvinokwezva vatengi. Kushandiswa kweakasiyana matekiniki ekudhinda kunobvumira mabhureki kutaura kuzivikanwa kwawo, kuendesa ruzivo rwakakosha rwechigadzirwa, uye kuwedzera kukwezva kwese kwezvigadzirwa zvavo.
Brand Identity uye Kuzivikanwa
Muindasitiri yezvizorwa, kuzivikanwa kwemhando kwakakosha. Vatengi vanowanzoita sarudzo dzekutenga zvichienderana nekurongedza, kunyanya mumusika wakazara nezvigadzirwa zvakafanana. Kudhinda kunobvumira mabhurendi kuti aratidze marogo, mavara, uye magadzirirwo awo akasiyana, zvichiita kuti zvigadzirwa zvavo zvionekwe ipapo. Semuenzaniso, kushandiswa kwekupisa kunopisa kunogona kuwedzera simbi sheen kune logo, ichipa iyo yakasarudzika yekunzwa inopindirana nevatengi vepamusoro.
Kukurukurirana Ruzivo Rwakakosha
Kupfuura aesthetics, kudhinda kwakakoshawo pakufambisa ruzivo rwakakosha senge zita rechigadzirwa, zvinongedzo, mirairo yekushandisa, uye mazuva ekupera. Zvinodiwa zvemitemo zvinowanzoraira kuti zvakati dhaire zvidhindwe pacosmetic packaging, kuve nechokwadi chekuti vatengi vane ruzivo rwakakwana nezvezvavari kutenga. Ruzivo urwu runofanira kuve rwakajeka, rwunoverengeka, uye rwakasimba, ndosaka nzira dzekudhinda dzemhando yepamusoro dzakakosha.
Yakajairwa Kudhinda Techniques muCosmetics Packaging
Akasiyana siyana ekudhinda matekiniki anoshandiswa mucosmetics kurongedza, imwe neimwe ichipa mabhenefiti akasiyana uye akakodzera kune akasiyana zvinhu uye dhizaini zvinodiwa. Pazasi pane dzimwe nzira dzinonyanya kushandiswa:
1. Screen Printing
Kudhinda skrini ndiyo imwe yenzira dzinoshandiswa zvakanyanya muindasitiri yezvizoro. Inosanganisira kudzvanya inki kuburikidza ne mesh skrini pamusoro peiyo yekurongedza zvinhu. Iyi nzira inosiyana-siyana, inobvumira kushandiswa kwemarudzi einki akasiyana-siyana, kusanganisira ayo anobudisa mavara ane simba uye anopera. Kudhinda skrini kunonyanya kufarirwa kudhinda panzvimbo dzakakombama, senge mabhodhoro nemachubhu.
2. Offset Printing
Kudhinda kweoffset ndiyo imwe nzira yakajairika, kunyanya yemitambo mikuru yekugadzira. Iyi nzira inosanganisira kuendesa ingi kubva mundiro kuenda kugumbeze rerabha, iro rinobva raisa iyo ingi panzvimbo yekurongedza. Kudhinda kweOffset kunozivikanwa nepamusoro-soro, mibairo inowirirana uye inowanzoshandiswa pakurongedza zvinoda mifananidzo ine udzame uye zvinyorwa zvakanaka, zvakaita semabhokisi ezvigadzirwa uye mavara.
3. Kupisa Stamping
Kupisa kutsika, kunozivikanwawo sefoil stamping, kunosanganisira kudzvanya dhizi rinopisa pafoiri inozoendeswa kune yekurongedza zvinhu. Iyi nzira inowanzo shandiswa kugadzira simbi inopera, ichipa iyo yekurongedza kutaridzika kwekutanga. Kupisa stamping kunowanzoshandiswa kune marogo, miganhu, uye zvimwe zvekushongedza zvinhu, zvichiwedzera kubata kwekunaka uye kunakidza kune chigadzirwa.
4. Digital Printing
Digital kudhinda kuri kuwana mukurumbira nekuda kwekuchinjika kwayo uye nekukurumidza kutendeuka nguva. Kusiyana nemaitiro echinyakare ekudhinda, kudhinda kwedhijitari hakudi mahwendefa kana masikirini, zvichiita kuti ive yakanaka kune madiki madiki kana kurongedza munhu. Iyi nzira inobvumira mabhureki kuita shanduko nyore kune madhizaini uye kudhinda akawanda akasiyana mune imwechete yekugadzira inomhanya, inoenderana nekukura kuri kudiwa kwekugadzirisa.
5. Pad Printing
Pad kudhinda inzira inosiyana-siyana inoshandiswa pakudhinda pazvinhu zvisina kuumbwa. Zvinosanganisira kuendesa inki kubva mundiro yakakamirwa kuenda kune silicone pad, iyo inobva yaisa iyo inki kune yekurongedza zvinhu. Kudhinda kwepadhi kwakanakira kudhinda pane zvidiki, nzvimbo dzakadzama, senge macaps e lipsticks kana mativi eyeliner penzura.
Offset Printing
Sustainability uye Innovation muPrinting
Sezvo kusimba kunowedzera kukosha muindasitiri yezvizorwa, matekiniki ekudhinda ari kusimukira kuti asangane ne eco-hushamwari zviyero. Brands ari kuongorora mvura-based uye UV-yakaporeswa ingi, ine yakaderera nharaunda kukanganisa kana ichienzaniswa neyechinyakare-based inki. Pamusoro pezvo, kugona kwedhijitari kudzikisa tsvina uye kushandiswa kwesimba kunopindirana nekusundidzira kweindasitiri kune maitiro akasvibira.
Hutsva muhunyanzvi hwekutsikirira huri kubvumirawo mamwe magadzirirwo ekugadzira uye anodyidzana ekurongedza. Semuyenzaniso, augmented reality (AR) kurongedza, uko akadhindwa macode kana mifananidzo inogona kutariswa kuti ibudise zvirimo mudhijitari, iri kuitika rinosimudzira ruzivo rwevatengi. MaBrand ari kushandisa hunyanzvi uhu kuita nevatengi munzira nyowani, vachiwedzera kukosha kupfuura chigadzirwa chacho.
Nguva yekutumira: Aug-28-2024