Kutsvaga runako kwave kuri chikamu chehunhu hwevanhu kubvira kare.Nhasi, mamireniyuta uye Gen Z vari kutasva mafungu e "runako hupfumi" muChina nekumhiri.Kushandisa zvizorwa kunoratidzika kuva chinhu chinokosha muupenyu hwezuva nezuva.Kunyange masiki haakwanisi kumisa kutsvaka kwevanhu runako: masiki akafambisa kutengeswa kwemepu yemaziso uye zvigadzirwa zvekuchengetedza ganda kuti zvikwire;kutengesa lipstick munguva yemashure-denda kwakaona kuwedzera kunoshamisa.Vanhu vazhinji vanoona mukana muindasitiri yerunako uye vanoda chidimbu chepai.Asi vazhinji vavo havanyatso ziva kutanga bhizinesi rezvizoro.Ichi chinyorwa chichagovera mamwe matipi ekutanga kambani yezvizorwa.

Matanho mashoma ekutanga kwakanaka

 

1. Nzwisisa zvinodiwa pamusika uye mafambiro

Iri ndiro danho rekutanga mukutanga bhizinesi.Unyanzvi hweChinese hwemhando dzehondo "kuzviziva uye muvengi mumwe".Izvi zvinoreva kuti zvakakosha kuti unzwisise zvinodiwa nemusika uye mafambiro.Kuti uite izvi, iwe unogona kuita imwe tsvagiridzo yepawebhusaiti, kuenda kumitambo yerunako uye zviitiko kumba nekune dzimwe nyika, uye kuchinjana maonero nevemukati meindasitiri senge nyanzvi kana vanachipangamazano.

 

2. Ziva niche musika

Vazhinji mabhizinesi vanogona kusarudza kushanda mumusika niche.Zvimwe zveizvi zvinogona kunanga vatengi vane ganda rinopfava uye kuvapa zvigadzirwa zvakagadzirwa kubva kune zvakasikwa zvinongedzo.Zvimwe zvacho zvinogona kupa miromo kana zvigadzirwa zvemaziso.Mamwe acho anogona kushanda mupakiti kana runako midziyo niche.Chero zvazvingaitika, iwe unozofanirwa kuita imwe tsvagiridzo yemusika kuti uone yako yekutanga niche uye mureza chigadzirwa.

 

3. Gadzira hurongwa hwebhizimisi

Kutanga bhizinesi hakusi nyore, uye akawanda ekutanga anokundikana.Kushaikwa kwehurongwa hwakazara uye hwakadzama pane chimwe chikonzero.Kuti ugadzire chirongwa chebhizinesi, iwe unofanirwa kuona zvishoma zvinotevera:

 

Chinangwa uye Chinangwa
Tarisira vatengi
Budget
competitor analysis
Marketing strategy

 

4. Gadzira yako brand

Kana iwe uchida kuti zvigadzirwa zvako uye masevhisi afadze vatengi, iwe unoda brand yakasimba.Dhizaina yakasarudzika, yakanaka logo inoratidza yako brand mufananidzo kuti ubate kutariswa kwevanhu.

 

5. Sarudza mutengesi

Paunenge uchitsvaga vatengesi, unofanirwa kufunga nezve: 

 

mutengo
chigadzirwa uye sevhisi yemhando
kutakura
ruzivo rwenyanzvi

Zvechokwadi, une zvakawanda zvingasarudzwa: vagadziri, makambani ekutengesa, vamiririri, nezvimwewo. Vose vane simba ravo uye kushaya simba.Asi sevashandi vane ruzivo, isu tinokurudzira kuti mugadziri wepamusoro angave ari sarudzo yakanakisa.Vane hutongi hwemhando yepamusoro saka haufanirwe kunetseka nezvemhando.Kushanda zvakananga nefekitari kunodzivirira mutengo wekubhadhara wepakati.Vanowanzo vane mature logistics systems.Kwete izvozvo chete, hunyanzvi hwavo hunogonawo kupa OEM neODM masevhisi.

Pakusarudza mutengesi, dzimwe nzira dzinogona kubatsira:

 

Enda kune chiitiko cherunako kana kuratidzwa
kurudziro yeshamwari
Online kutsvaga injini dzakadai seGoogle
Mamwe mapuratifomu epamhepo akadai saAlibaba, Made in China, Global Sources kana Runako Sourcing

Nekudaro, hazvisi nyore kusarudza vamwe vatengesi vemhando kubva kune vakawanda vemuno nevekunze vanoda.

 

6. Ziva nzira dzekutengesa nekugovera

Sekutanga, unogona kutengesa zvigadzirwa zvako kuburikidza nematanho akawanda, anosanganisira online mapuratifomu (B2B, B2C mapuratifomu kana social media), chako wega chitoro, salon yemuno, spa kana boutique.Kana iwe unogona zvakare kuwana vamwe vamiririri parunako show.