Kurongedza inzira yekutaurirana yekutaurirana zvakananga nevatengi, uye kugadzirisa kana kusimudzira chiratidzo chechiratidzo kucharatidzwa zvakananga mupakeji. Uye kupatsanurana kwechiratidzo chekutengeserana kwemarudzi akasiyana-siyana chishandiso chekushambadzira chinowanzoshandiswa kugadzira zvigadzirwa nemabrandi. Mhando dzakasiyana-siyana dzekubatanidza kumakambani akasiyana-siyana, kwete chete kushandisa hunyanzvi hwekurongedza kune chigadzirwa chekutanga kugadzira "peji rekushambadzira" rakanakisa rechiratidzo, asiwo kunogona kushandiswa kupinda mudenderedzwa revatengi vechidiki, kubva pakutanga kwepakeji kuitira kuti vashandisi vagone kuona hunyanzvi hwechigadzirwa nekukura, uye vozodzikamisa musika.
Munguva pfupi yapfuura, kushambadza kwemakambani akasiyana-siyana kuri kuramba kuchinyanya kupisa, mabrandi makuru ese anoedza kushambadza mabrandi akasiyana-siyana, asi zvakare kwakaonekwa musanganiswa wedu usingatarisirwi. Zvinogona kutaurwa kuti mabrandi emakambani akasiyana-siyana anoita seanoda zvakanyanya. Mabrandi anga achiedza kukanganisa pfungwa yechiratidzo ichi mupfungwa dzevechidiki munzvimbo dzakasiyana, kuitira kukwezva vatengi vechidiki, kambani iri mukushambadzira kwemakambani akasiyana-siyana inoramba ichigadzira mhando dzakasiyana-siyana dzemakambani akasiyana-siyana nenhamba yakawanda yezviitiko zvinovhura maziso, asi zvakare kubvumira ruzhinji rwevatengi kuona kushanduka-shanduka kwechiratidzo ichi, zvichipa mukana wekuvandudza.
Barbie anga achipisa moto nguva pfupi yadarika, nhasi ngatitarisei mabhegi aBarbie aya anoabatanidza pamwe chete!
Colorpop naBarbie
Kushandira pamwe pakati peColorpop neMalibu Barbie. Gadzirai Barbie powder packaging, Barbie lipstick, Barbie eyeshadow, Barbie highlights, Barbie mirror ...... zvinoita kuti murote zvakare kumitambo yeBarbie yehudiki.
Colorkey naBarbie
Colorkey yakaburitsawo chigadzirwa chitsva neBarbie co-branding, Barbie Sweetheart Mini Lip Glaze Set, Barbie Sweetheart Eyeshadow Palette, kugadzira chigadzirwa chimwe chete chinoyevedza chemwanasikana wemwanasikana.
Banila Co & Barbie
Banila Co naBarbie vakabatsirana pakugadzira mamodheru ekubvisa makeup cream, kirimu yekuchenesa uye kurongedza kushoma, kwakanaka uye kwakanaka, zvinogara zvichiratidza vasikana, zvinokwezva vatengi zvikuru.
Brand iyi yakasarudza kubatana nenyika yezvipfeko, asi yakafungawo nezvemaitiro aripo erunako. Kune rumwe rutivi, inogona kuratidza dingindira rekurongedza, pasina kurasikirwa nehukuru hwedhizaini, asiwo kuti brand iyi iwane nzvimbo inowanikwa nevatengi vakawanda. Zvisinei, kunyangwe kubatanidzwa kwebrand kunonakidza, kana kutsvaga zvinhu zvitsva uye kusateerera dingindira rebrand, zviri nyore kuisa ngoro pamberi pebhiza. Saka, pakusarudza bato rekubatana, brand inofanira kutanga yawana hunhu hwayo hwechigadzirwa, kuitira kuti crossover ive yakakodzera kutenga vatengi.
Makambani aya ekuzora anobatanidza Barbie neunyanzvi hwekutanga, hunhu hwemunhu uye mafambiro emazuva ano erunako rwevatengi, kurongedza kunogona kusanganiswa, zvichipa vatengi ruzivo rutsva.
Asi nefirimu neterevhizheni yetoyi yeIP, dudziro yaBarbie ye "runako" uye kana iri mumhomho yemisika inokwikwidzana kuti iwane mukana wekuwana mukana wekugara uchionekwa, vateereri vakasimba, kuitira kuti vanhu vakawanda munyika yeBarbie IP vawane kugutsikana kwepfungwa, vagovane kukosha kwepfungwa, zvakakodzera kuongorora. Kushambadzira pamwe chete kwemazita inyaya inogara iripo kana tichida kuwana shanduko inoshanda yekutengesa, kusimbisa nekuchengetedza pfungwa yevashandisi yekuzivikanwa uye kuda kwavo brand, uye kupedzisa kujekeswa kwetsika dzakakodzera dzeveruzhinji muzita rekuti "co-branding". Kuvandudzwa kwepakeji kunodiwa, asi nzira yekuvandudza kudiwa kwekufunga zvakanyatsonaka.
Nguva yekutumira: Nyamavhuvhu-04-2023
