Procter & Gamble yakataura kuti nekufamba kwemakore, kambani yakadyara mamirioni emadhora mukugadzira uye kuyedza zvigadzirwa zvinotsiva detergent, uye ikozvino iri kushanda nesimba kuisimudzira mune yakajairika cosmetics uye kuchengetwa kwemuviri minda.

Nguva pfupi yadarika, Procter & Gamble yakatanga kupa makirimu echiso nekuzadza pawebhusaiti yepamutemo yeiyo brand OLAY, uye inoronga kuwedzera kutengesa kwayo muEurope kutanga kwegore rinouya.Mutauriri weProcter & Gamble Damon Jones akati: "Kana kutsiva kuchigamuchirwa nevatengi, kushandiswa kwepurasitiki kwekambani kunogona kudzikiswa nemiriyoni imwe yemapaunzi."

The Body Shop, iyo yakambotengwa neBrazil's Natura Group kubva kuL'Oréal Group, yakataurawo kuti ine hurongwa hwekuvhura "zviteshi zvepeturu" muzvitoro pasi rose gore rinouya, zvichibvumira vatengi kutenga midziyo yekuzora inogona kushandiswazve yegero yekugeza yeThe Body Shop Body Shop kana. face cream.Zvinonzi mhando yakapa kutsiva muzvitoro zvayo mukutanga kwema1990, asi nekuda kwekushaikwa kwemusika kudiwa panguva iyoyo, kugadzirwa kwakamiswa muna 2003. Vakadana pawebhusaiti yepamutemo.“Kudzoka kwedu, Kudzokorodza, Kudzokorora chirongwa chadzoka.Uye yakakura kudarika kare.Yave kuwanikwa muzvitoro zvese zveUK* nechinangwa chekuti ive muzvitoro mazana masere munyika gumi neina mukupera kwa2022. Uye hatisi kuronga kumira ipapo..”

Unilever, iyo yakavimbisa kudzikisa kushandiswa kwepurasitiki nehafu panosvika 2025, yakazivisa muna Gumiguru kuti inoronga kuvhura Dove brand deodorant inotsiva nerutsigiro rwe zero-waste shopping system LOOP.Iyo yekutenga system inoshandiswa neTerraCycle, kambani yezvekudzoreredza zvakatipoteredza, kupa vatengi zvigadzirwa zvinogara uye zvinozadza.

Kunyangwe kubva pakuona kwehushamwari kwezvakatipoteredza, kukwidziridzwa kwemidziyo yekutsiva kwakakosha, asi parizvino, muindasitiri yese yezvinhu zvevatengi, kuunzwa kwemichina yekutsiva inogona kutsanangurwa se "musanganiswa wakanaka newakaipa."Mamwe manzwi akataura kuti panguva ino, vatengi vazhinji pasi rose vanoshandisa zvakanyanya, uye zvakaoma kubvisa "kurasa" kurongedza.

Unilever yakati kunyangwe mutengo wemidziyo yekutsiva wakachipa, kazhinji 20% kusvika 30% yakachipa pane zviri pamutemo, kusvika parizvino, vatengi vazhinji havasati vazvitenga.

Mutauriri weP&G akataura kuti kunyangwe vatengi vakabvumidza kushandiswa kwekutsiva kwezvimwe zvigadzirwa zvemumba, mamiriro acho akanyanya kuoma kana akaiswa kune zvigadzirwa zvekuchengeta zvemunhu sePantene shampoo neOLAY cream.

Zvezvizoro, kurongedza kwechigadzirwa chimwe chezvinhu zvakakosha zvinokwezva vatengi uye kuwedzera kunamatira kwevatengi, asi zvine chekuita nenyaya dzezvakatipoteredza, izvo zvinoita kuti makambani erunako ave dambudziko.Asi iye zvino, pfungwa dzevanhu kubudiriro inoenderera mberi iri kuwedzera."Reshaping" cosmetic packaging iri kuita nyaya inopisa, uye maitiro ekuchengetedza nharaunda emhando yemhando achakwezva zvisingaonekwe vatengi.

Izvo zvakakosha kuita iyo pfungwa yekutsiva michina, iyo inotemerwa nemusika maitiro uye nharaunda yedu yepasirese.Parizvino, tinoona kuti akawanda ma brands ezvizorwa ari kusimudzira zvigadzirwa zvine hukama.Semuenzaniso, Shea butter zvigadzirwa zveAustralia brandMECCA Cosmetica, ELIXIRyeJapan brand Shiseido,TATA HARPERyeUnited States uye zvichingodaro.Aya makambani ane mbiri yemhando uye kuchengetedzwa kwezvakatipoteredza, izvo zvinogona kuva nesimba rakawanda pamusika.Uye chikamu chekusimudzira cheTopfeelpack yedu iri kushandawo nesimba munzira iyi.Zviumbwa zvedu zvakaita sePJ10, PJ14,PJ52 zvirongo zvirongoinogona kusangana nezvinodiwa nevatengi neinotsiva kurongedza, uye kuvapa inogoneka uye yakanaka mhando mufananidzo.