Procter & Gamble vakati mumakore apfuura, kambani iyi yakaisa mamiriyoni emadhora mukugadzira nekuyedza zvigadzirwa zvekutsiva sipo, uye ikozvino iri kushanda nesimba kuti izvi zviiswe muminda mikuru yezvizoro nekuchengetedza muviri.
Munguva pfupi yapfuura, Procter & Gamble yakatanga kupa mafuta ekuzora kumeso ane mafuta ekuwedzera pawebhusaiti yepamutemo yekambani yavo yeOLAY, uye inoronga kuwedzera kutengeswa kwayo muEurope kutanga kwegore rinouya. Mutauriri weProcter & Gamble Damon Jones akati: "Kana kutsiva uku kuchigamuchirwa nevatengi, kushandiswa kwepurasitiki kwekambani kunogona kudzikiswa nemamiriyoni emapaunzi."
Chitoro Chemuviri, iyo yakambotengwa neNatura Group yeBrazil kubva kuL'Oréal Group, yakataurawo kuti inoronga kuvhura "nzvimbo dzepeturu" muzvitoro pasi rese gore rinouya, zvichibvumira vatengi kutenga midziyo yekuzora inogona kushandiswazve yeThe Body Shop Body Shop's shower gel kana face cream. Zvinonzi kambani iyi yaipa dzimwe nzvimbo muzvitoro zvayo kutanga kwema1990, asi nekuda kwekushaikwa kwemusika panguva iyoyo, kugadzirwa kwayo kwakamiswa muna 2003. Vakafonera webhusaiti yepamutemo."Chirongwa chedu cheKudzosa, Kudzokorodza, Kudzokorora chadzoka. Uye chakakura kupfuura kare. Chave kuwanikwa muzvitoro zvese zveUK* nechinangwa chekuti chive muzvitoro 800 munyika gumi neina panosvika kupera kwa2022. Uye hatironge kumira ipapo.. ”
Unilever, iyo yakavimbisa kuderedza kushandiswa kwepurasitiki nehafu panosvika gore ra2025, yakazivisa muna Gumiguru kuti iri kuronga kutanga mishonga yekutsiva mapurasitiki emhando yeDove nerutsigiro rwe LOOP yekutenga isina marara. Sisitimu yekutenga iyi inotungamirwa neTerraCycle, kambani inodzokorodza zvinhu zvakareruka, kuti ipe vatengi zvigadzirwa zvinogara kwenguva refu uye zvinozadzwazve.
Kunyangwe kubva pakuona kwekuchengetedza nharaunda, kusimudzirwa kwemidziyo yekutsiva kwakakosha, asi parizvino, muindasitiri yese yezvinhu zvevatengi, kuunzwa kwemidziyo yekutsiva kunogona kutsanangurwa se "yakasanganiswa yakanaka neyakaipa." Vamwe vanhu vakataura kuti parizvino, vatengi vazhinji pasi rese vanoshandisa zvisina kurongeka, uye zvakaoma kubvisa kurongedza "kunoraswa".
Unilever yakati kunyange hazvo mutengo wemidziyo yekutsiva wakachipa, kazhinji wakachipa ne20% kusvika 30% pane michina yepamutemo, kusvika pari zvino, vatengi vazhinji havasati vatenga.
Mutauriri weP&G akati kunyangwe vatengi vakabvumidza kushandiswa kwezvimwe zvinhu zvemumba, mamiriro acho ezvinhu anooma zvakanyanya kana zvikaiswa pazvinhu zvekuchengetedza muviri zvakaita sePantene shampoo neOLAY cream.
Kune zvekuzora, kurongedza zvigadzirwa chimwe chezvinhu zvakakosha zvinokwezva vatengi uye zvinosimudzira kunamatira kwevatengi, asi zvine chekuitawo nenyaya dzezvakatipoteredza, izvo zvinoita kuti makambani erunako ave dambudziko. Asi ikozvino, kutarisisa kwevanhu pakuvandudza magariro kuri kuwedzera. "Kuchinja-chinja" kurongedza zvekuzora kuri kuva nyaya inopisa, uye maitiro ekuchengetedza nharaunda ekambani iyi achakwezva vatengi vakawanda zvisingaoneki.
Zvakakosha kushandisa pfungwa yemichina yekutsiva, iyo inoenderana nemafambiro emusika uye nharaunda yedu yepasi rose. Parizvino, tinoona kuti mhando zhinji dzezvizoro dziri kusimudzira zvigadzirwa zvine chekuita nazvo. Semuenzaniso, zvigadzirwa zveShea butter zverudzi rweAustraliaMECCA Cosmetica, mushonga wekupedzayemhando yekuJapan yeShiseido,Tata HarperyeUnited States nezvimwewo. Makambani aya ane mukurumbira wechiratidzo uye kuchengetedzwa kwezvakatipoteredza, izvo zvinogona kuva nepesvedzero huru pamusika. Uye chikamu chekuvandudza cheTopfeelpack yedu chiri kushandawo nesimba munzira iyi. Maforoma edu akaita sePJ10, PJ14,Zvirongo zvezvizoro zvePJ52inogona kusangana nezvinodiwa nevatengi nekurongedza kunotsiviwa, uye kuvapa mufananidzo wakanaka uye unochengetedza chimiro chekambani.
Nguva yekutumira: Gumiguru-28-2021
