As the concept of sustainable development becomes more and more popular, increasing the use of recyclable materials has become the main development direction of the packaging industry. Additionally, implementing a global plastic ban will require the packaging industry to adopt innovative recycling and reuse measures. According to statistical research, the refillable and reusable packaging market is expected to grow at a CAGR of 4.9% to reach $53.4 billion by 2027.
Now that refillable packaging is popular, we can discuss how can refillable packaging help brands?
Improved Brand Image
Refillable packaging reflects a brand's commitment to sustainability and environmental protection, establishing a more positive and lasting image among the public. This is particularly beneficial for brands targeting younger, more environmentally conscious consumers. According to market research, 80% of consumers prefer refillable packaging and are more willing to buy environmentally friendly brands.
Increase Customer Loyalty
Consumers are increasingly looking for brands that are committed to sustainability. By offering refillable packaging, brands can show customers that they are serious about reducing their environmental impact. This can increase customer loyalty and make it easy for consumers to make multiple purchases and become repeat customers. Statistics: 70% of consumers are willing to use refillable packaging, and 65% of consumers are willing to spend more to buy refillable products.
Cut Costs
Reusing the outer bottle and replacing the inner bottle means we increase packaging utilization, refilling and using the original packaging. The cost of outer packaging can be amortized over multiple uses, and refill liners tend to use less material and have simpler packaging. We Topfeel have many models of airless bottles with reusable functions.
At present, many countries have certain policy subsidies for packaging. a certain tax can be refunded. This is state support for enterprises.
Nowadays, environmental protection has become a big topic. As an industry member, we strive to develop and produce environmentally friendly cosmetic containers and outer packaging, and incorporate recyclable and degradable materials. Many of our company's series have refillable packaging, and the outer bottles are also made of recyclable materials. For example airless series PA110, PA116, PA124; jar series PJ10, PJ75; and refillable lipstick and Deodorant Stick.We are also committed to helping brands realize the idea of refillable packaging, designing and producing refillable packaging that is more suitable for brand culture, and helping brands establish an environmentally friendly image while maintaining the original texture of the product.
The more widespread the practice of sustainable use becomes in the packaging industry, the better off the planet will be and the greener it will be. We invite your brand to participate. Do you accept the invitation?
Post time: Sep-22-2023