Bozorning keyingi segmentatsiyasi bilan iste'molchilarning ajinlarga qarshi, elastiklik, so'nish, oqartirish va boshqa funktsiyalar haqida xabardorligi yaxshilanishda davom etmoqda va funktsional kosmetika iste'molchilar tomonidan ma'qullanadi. According to a study, the global functional cosmetics market was valued at USD 2.9 billion in 2020 and is expected to grow to USD 4.9 billion by 2028.
