2022 Skincare Trend Insights

Ngokutsho kwe-Ipsos "I-Insights kwiNew Trends kwiiMveliso zoKhathalelo lwe-Skin ngo-2022", "Ukupakishwa kwemveliso yokunakekelwa kwesikhumba yinto ebalulekileyo ekunqumeni ukuthengwa kweemveliso ngabantu abatsha. Kuphando, i-68% yabantu abatsha baxhalabile kakhulu. malunga nenkangeleko yoyilo lokupakishwa kwemveliso yokhathalelo lwesikhumba, i-72% yabathengi abancinci bathi izinto ezintsha kuyilo lokupakisha lwe-skincare zibenza bakulungele ukuthenga imveliso. ”

Xa abathengi bengekalwazi uhlobo lokhathalelo lwesikhumba kunye nemveliso, ukupakishwa kweemveliso zokhathalelo lwesikhumba kuhlala kuqala ukutsala abathengi.Eli lixesha lokuphumelela ngenkangeleko, kwaye iintlobo ngeentlobo zeemveliso zokhathalelo lwesikhumba zityale amandla amaninzi ukwenza eyazo imbonakalo yohlobo olulodwa.

Kwangaxeshanye, ukwenzela ukutsala abathengi, kwiminyaka yakutshanje, abarhwebi baye bazama ngakumbi nangakumbi ukupakisha izithambiso, kwaye iinoveli ezahlukeneyo kunye nokupakishwa okugqwesileyo kuye kwavela enye emva kwenye.Ukupakishwa kwangaphandle okugqwesileyo kunye noyilo lwebhotile ngokwenene ibe zizinto ezenza ukuba iimveliso zidume.Ngapha koko, indima yokupakishwa kwezithambiso ayikona nje ukutsala abathengi, kodwa kunye nokubonelela ngendawo yokugcina ebalulekileyo kunye nemisebenzi yokukhusela kumzimba wezinto eziphathekayo.

 

Ukubaluleka kokupakishwa kwakhona licandelo elibaluleke kakhulu kwizithambiso zangoku.Ukujonga zonke iimveliso ezithengiswa ngoku kwiitshaneli ze-intanethi, ezinye iimveliso zi-unisex, kwaye ezinye zenzelwe abafazi okanye amadoda kuphela, kodwa zimi ngolu hlobo lulandelayo Iimpawu ezininzi: 1. Ukhuphiswano oluphezulu kwimarike;2. Uvakalelo kakhulu kwiimfuno zabathengi;3. Isityebi kwintsingiselo kunye nentsingiselo ebalaseleyo, enokubonisa ngcono ukufuna kwabantu ukuqaphela ubuhle.

 

Kunokuthiwa izithambiso ziyinto esefashonini, luhlobo lweemvakalelo, xa zithelekiswa nezinye iimveliso, zigxile ekubonakaliseni isimilo, incasa kunye nobuntu, isondele kubugcisa, bubugcisa obungabonakaliyo obuphantse bungabinamizobo yomfuziselo. yeyangoku.Ukutya kokomoya okusukelwa ngabathengi.

 

Ke ngoko, ingqalelo ekhethekileyo kufuneka ihlawulwe kuyilo lokupakishwa kwezithambiso, ngakumbi kwiimveliso zobuhle.Ebantwaneni, kufuneka ibe nenkathalo kwaye icoceke.Kubantu abadala, kufuneka ibonise ubuhle, ukuzithoba kunye nemfihlelo.Kumadoda, kufuneka kube nesisa kunye nokunethezeka, kunye nokubonakalisa ukunyanzeliswa komfanekiso kunye nesiphumo sophawu.

 

 

 

Izinto zokucoca zihambisa umyalezo wokufikeleleka kunye nokuba sempilweni.Akukho luhlu olucacileyo lwabathengi (ngaphandle kweemeko ezikhethekileyo), kwaye ukhetho lombala luvame ukuba lula, luhlangene kwaye lucocekile.Okwangoku, kukho imveliso yokucoca indalo, kwaye uyilo lwayo ngokubanzi luthanda ukusebenzisa ukukopisha okucacileyo njengento yoyilo lomfanekiso.

 

 

Kodwa ngelo xesha, ukusetyenziswa kwezinto eziphathekayo zokupakisha izimonyo akunakunakwa, kufuneka kukhethwe ngokucophelela kwaye kuhambelane ngokufanelekileyo.Inkqubo yokuveliswa kwayo izama ukugqwesa.Phakathi kwazo, iimveliso zophawu zihlala zipakishwe ngokulandelelana okanye zipakishwe ngeemveliso ezifanayo.

 

 

Izithambiso ngokubanzi kufuneka zigcine isikhongozeli ixesha elide emva kokuba abathengi bethengile de kusetyenziswe intlama okanye ulwelo olungaphakathi.Ngoko ke, ekuyilweni, ukunyaniseka kwesitya se-cosmetic kunye nokupakishwa kwangaphandle kufuneka kuthathelwe ingqalelo, kwaye uzame ukuma kwaye uyingqayizivele.Unobuntu obahlukileyo.

 

 

Ubume bezikhongozeli zokuthambisa kunokuthiwa buhlala buguquka, kodwa nokuba yeyiphi imilo, kuhlala kukho imilo ethile esisiseko, kwaye nganye kwezi milo ineempawu ezahlukeneyo kunye nobuntu:

Iityhubhu, iityhubhu zinika abantu ingqiqo yesidima kunye nelula, kwaye babe noxinzelelo oluthile.Ke ngoko, ifaneleke ngakumbi ukupakishwa kwesikhongozeli sezithambiso zamadoda.

Ingqukuva, ingqukuva izele, iyaguquka kwaye izele ngamandla.Ke ngoko, ifaneleke ngakumbi ukuyilwa kwezikhongozeli zokuthambisa abantu abancinci.

Iicones, iisilinda, iicones kunye neesilinda zinemvakalelo yokuzinza, ukuthe tye, kunye nemvakalelo yobuhle kunye nobuhle.Ke ngoko, ifaneleke ngakumbi ukuyilwa kwezikhongozeli zokuthambisa ezisetyenziswa ngabathengi abakwiminyaka ephakathi kunye neyenkcubeko.

Umzimba we-Bionic, umzimba we-bionic ulinganisa iifom zebhayoloji zendalo ezifana nezityalo, izilwanyana, izinambuzane kunye nabalinganiswa.Kuluntu lwanamhlanje, abantu balandela ukukhuselwa kokusingqongileyo okuluhlaza kunye nomnqweno wokusingqongileyo kwendalo: Ke ngoko, uninzi loyilo lokupakisha lwezikhongozeli ezinemilo yebhayomimetic luye lwavela.

Iifom ze-Abstract, iifom ze-abstract ziifom ezingenangqondo kunye nezingaqhelekanga kunye nemibala yothando kunye nentelekelelo yeemvakalelo.Ke ngoko, ifaneleke ngakumbi kuyilo lwesikhongozeli sezithambiso zabathengi esinengqondo evulelekileyo.