Iingcinga zeNdlela yoLondolozo lweLusu luka-2022
Ngokutsho kwe-Ipsos ethi "Insights into New Trends in Skin Care Products in 2022", "Ukupakishwa kweemveliso zokhathalelo lolusu yinto ebalulekileyo ekumiseleni ukuthengwa kweemveliso ngabantu abaselula. Kolu phando, ama-68% abantu abaselula bakhathazekile kakhulu ngokubonakala koyilo lokupakishwa kweemveliso zokhathalelo lolusu, ama-72% abathengi abaselula bathi uyilo lokupakishwa kweemveliso zokhathalelo lolusu lubenza bazimisele ngakumbi ukuthenga imveliso."
Xa abathengi bengayazi ibhrendi yokhathalelo lolusu kunye nemveliso yalo, ukupakishwa kweemveliso zokhathalelo lolusu kudla ngokuba yinto yokuqala ukutsala abathengi. Eli lixesha lokuphumelela ngokubonakala, kwaye iintlobo ngeentlobo zeemveliso zokhathalelo lolusu zichithe amandla amaninzi ukwenza ibhrendi yazo eyahlukileyo.
Kwangaxeshanye, ukuze batsale abathengi, kwiminyaka yakutshanje, abathengisi baye benza umgudu ongakumbi ekupakisheni izinto zobuhle, kwaye kuye kwavela iintlobo ngeentlobo zokupakisha ezintsha nezintle. Uyilo oluhle kakhulu lokupakisha kwangaphandle kunye neebhotile luye lwaba zizinto ezenza iimveliso zithandwe. Enyanisweni, indima yokupakisha izinto zobuhle ayikokutsala abathengi kuphela, kodwa ikwabonelela ngendawo yokugcina izinto kunye nemisebenzi yokukhusela umzimba wezinto ezibonakalayo.
Ukubaluleka kokupakisha kukwalicandelo elibalulekileyo kwizithambiso zangoku. Xa sijonga zonke iimveliso ezithengiswayo ngoku kwiitshaneli ze-intanethi, ezinye iimveliso zezomntu ngamnye, kwaye ezinye zezabasetyhini okanye amadoda kuphela, kodwa zezi zilandelayo: 1. Ukhuphiswano olukhulu kwimarike; 2. Uvelwano kakhulu kwiimfuno zabathengi; 3. Utyebile kwimfashini kunye nefashoni ephezulu, enokubonisa ngcono ukufuna kwabantu ulwazi ngobuhle.

Kunokuthiwa izinto zokuthambisa ziyindlela eqhelekileyo yokwenza izinto, luhlobo lwemood, xa kuthelekiswa nezinye iimveliso, zigxile ekubonakaliseni isimo sengqondo, incasa kunye nobuntu, zisondelelene nobugcisa, bubugcisa obungabonakaliyo obungenazo phantse imizobo efuziselayo, buyinto yanamhlanje. Ukutya kokomoya okulandelwa ngabathengi.
Ngoko ke, kufuneka kuqwalaselwe ngokukodwa uyilo lwepakeji yobuhle, ingakumbi kwiimveliso zobuhle. Kubantwana, kufuneka ibe nenkathalo kwaye icocekile. Kubantu abadala, kufuneka ibonakalise ubuhle, isizotha kunye nemfihlakalo. Kumadoda, kufuneka ibe nesisa kwaye ibe nobunewunewu, kwaye ibonise uxinzelelo lomfanekiso kunye nefuthe lophawu.
Izixhobo zokucoca ngokuyintloko zihambisa umyalezo wokuba zifikeleleka kwaye zisempilweni. Akukho maleko acacileyo wabathengi (ngaphandle kweemeko ezikhethekileyo), kwaye ukukhetha umbala kudla ngokuba lula, kudityaniswe kwaye kucoceke. Okwangoku, kukwakho nemveliso yokucoca enobuhlobo nokusingqongileyo, kwaye uyilo lwayo ludla ngokusebenzisa ukubhalwa okufutshane njengento yoyilo lomfanekiso.
Kodwa kwangaxeshanye, ukusetyenziswa kwezinto zokupakisha izithambiso akunakutyeshelwa, kufuneka kukhethwe ngononophelo kwaye kuhambelane ngokufanelekileyo. Inkqubo yayo yokuvelisa izama ukuba ntle kakhulu. Phakathi kwazo, iimveliso zophawu zihlala zipakishwa ngothotho okanye zipakishwe ngeemveliso ezifanayo.
Izithambiso ngokubanzi kufuneka zigcine isikhongozeli ixesha elide emva kokuba abathengi bethenge de intlama okanye ulwelo olungaphakathi luphele. Ke ngoko, kuyilo, ukuthembeka kwesikhongozeli sezithambiso kunye nokupakishwa kwangaphandle kufuneka kuqwalaselwe, kwaye kulwelwe ukuvela nokuhluka. Unobuntu obahlukileyo.
Imo yezikhongozeli zobuhle ingatshiwo ukuba itshintsha rhoqo, kodwa nokuba yeyiphi na imo, kusoloko kukho imo ethile esisiseko, kwaye nganye kwezi milo ineempawu kunye nobuntu obahlukeneyo:
Iityhubhu, iityhubhu zinika abantu imvakalelo yokuba nesidima nokulula, kwaye zinoxinzelelo oluthile. Ke ngoko, zilungele ngakumbi ukupakisha izikhongozeli zezinto zokuthambisa zamadoda.
Ingqukuva, ingqukuva igcwele, inamandla kwaye igcwele amandla. Ke ngoko, ifanelekile ngakumbi kuyilo lwezikhongozeli zobuhle kubantu abancinci.
Iikhowuni, iisilinda, iikhowuni kunye neesilinda zinombono wozinzo, ukuthe tye, kunye nombono wobuhle kunye nobuhle. Ke ngoko, ifanelekile ngakumbi kuyilo lwezikhongozeli zobuhle ezisetyenziswa ngabathengi abakwiminyaka ephakathi nabenkcubeko.
Umzimba we-bionic, umzimba we-bionic uxelisa iintlobo zebhayoloji zendalo ezifana nezityalo, izilwanyana, izinambuzane, kunye nabalinganiswa. Kuluntu lwanamhlanje, abantu balandela ukhuseleko oluluhlaza lwendalo kunye nokukhumbula indalo: Ke ngoko, kuye kwavela uyilo oluninzi lokupakisha izikhongozeli zezithambiso ezineemilo ze-biomimetic.
Iifom ezingabonakaliyo, iifom ezingabonakaliyo ziifom ezingenangqondo nezingaqhelekanga ezinemibala yothando neyengqondo. Ke ngoko, ifanelekile ngakumbi kuyilo lwesikhongozeli sezimonyo sabathengi esivulelekileyo engqondweni.
Ixesha lokuthumela: Epreli-19-2022







