Kule mihla "yoqoqosho olunexabiso" kunye "noqoqosho lwamava", iimpawu kufuneka zibonakale zahlukile kwiimveliso ezininzi ezikhuphisanayo, ifomula kunye nokuthengisa akwanelanga, izixhobo zokupakisha (ukupakisha) ziba yinto ephambili yesicwangciso sokuphumelela kweempawu zobuhle. Ayisengo "sisitya" nje kuphela, kodwa ikwayibhulorho phakathi kobuhle beempawu, ifilosofi kunye neemvakalelo zabasebenzisi.
Ngoko ke, ukuveliswa kwezinto zokupakisha izithambiso, zeziphi izilinganiso ezinokunceda iimpawu ukuba ziphumelele ekuphuhliseni umahluko?
Jongai-topfeelpackInqaku elilandelayo lebhlog ukuze ufumane ulwazi oluthe kratya!
Okokuqala, Ubuchule Bokutsha: Ixabiso Lobuso “Lilo Lokuqala Lokukhuphisana”.
Uyilo olubonakalayo lokupakisha luphawu lokuqala lokunxibelelana phakathi kwabathengi kunye neemveliso, ingakumbi kwindawo yonxibelelwano lobuhle elawulwa yimidiya yoluntu, nokuba ukupakisha "akusekho kwifilimu" kugqiba ukuba abasebenzisi bazimisele ukwabelana, nokuba bafuna okanye abafuni ukubonakalisa into yesibini.
“Kwihlabathi elilawulwa yintengiso yezentlalo kuqala, inkangeleko nemvakalelo yemveliso inokwenza okanye iphule amandla ayo okusasazeka kwentsholongwane,” utshilo uMichelle Lee, owayesakuba nguMhleli oyiNtloko.
- UMichelle Lee, owayesakuba nguMhleli oyiNtloko we-Allure
Ukudibanisa ngobuchule inkcubeko ethandwayo, iindlela zobuhle kunye nezinto ezisetyenziswayo kuba yindlela yokuphumelela kwiimveliso ezininzi ezisakhasayo. Umzekelo: i-acrylic ecacileyo edityaniswe ne-metallic luster ukudala umbono wekamva, izinto zasempuma kunye nolwakhiwo oluncinci ukwakha uxinzelelo lwenkcubeko ...... izixhobo zephakheji ziba yindlela yokubonakalisa i-DNA yophawu.
Okwesibini, Ubungakanani Bendalo: Ukuzinza Kukukhuphisana, Akuyongxaki.
Ngokusetyenziswa kwesizukulwana Z kunye nesizukulwana se-Alpha, ingcamango yokusetyenziswa kwezinto eziluhlaza igxile kakhulu ezintliziyweni zabantu. Izinto ezinokuphinda zisetyenziswe, iiplastiki ezisekelwe kwi-bio, kunye noyilo lwezinto ezisetyenziswa ngumntu omnye ...... aziloxanduva lokukhusela okusingqongileyo kuphela, kodwa zikwayinxalenye yexabiso lophawu.
"Ukupakisha luphawu olubonakalayo lokuzibophelela kophawu lokuzinza. Kulapho abathengi babona kwaye bachukumise khona isithembiso sakho. Kulapho abathengi babona kwaye bachukumise khona isithembiso sakho."
- UGqr. Sarah Needham, uMcebisi wePakethe oZinzileyo, e-UK
Umzekelo, indibaniselwano "yebhotile ye-vacuum engenamoya kunye nezinto ze-PP ezisetyenzisiweyo" ayiqinisekisi nje kuphela umsebenzi wemveliso, kodwa ikwanceda ukuhluza kunye nokurisayikilisha ngendlela enobuhlobo nokusingqongileyo, nto leyo engumzekelo omhle wokulinganisela umsebenzi kunye noxanduva.
Okwesithathu, Ubuchule Bokuvelisa Izinto Ezintsha: Uguquko Kwisakhiwo Nakumava
Ngexesha apho abathengi bekhetha ngakumbi "indlela yokusebenzisa", ukuphucula ulwakhiwo lokupakisha kuchaphazela izinga lokuthengwa kwakhona kweemveliso. Umzekelo:
Uyilo lomqamelo womoya: kwandisa ukulingana kokusetyenziswa kwezithambiso kunye nokuphatheka lula.
Intloko yepompo yobungakanani: ulawulo oluchanekileyo lobungakanani bokusetyenziswa, ukuphucula ukusebenza kakuhle kokusetyenziswa.
Ukuvalwa kwemagnethi: Kuphucula ubume bokuvalwa kwaye kuphucula imvakalelo yeprimiyamu.
“Sibone imfuno ekhulayo yokupakisha okusebenziseka lula, okuqhutywa ziintshukumo zomzimba. Okukhona unxibelelwano luqhelekile, kokukhona ukugcinwa kwabathengi kuyanda. Sibone imfuno ekhulayo yokupakisha okusebenziseka lula, okuqhutywa ziintshukumo zomzimba.
- UJean-Marc Girard, i-CTO kwi-Albéa Group
Njengoko ubona, "ingqiqo yobugcisa" yephakheji ayisiyonto nje kuphela echaphazela imboni, kodwa ikwayinqaku elihle kwinqanaba lamava.
Okwesine, Ukwenziwa ngokwezifiso kunye neMveliso eguquguqukayo yeLot-Lot: Ukukhuthaza ubuntu beBrand
Iimpawu ezintsha ezininzi zilandela "ukususa i-homogenization", zinethemba lokubonisa isimo sazo esikhethekileyo ngokusebenzisa izixhobo zokupakisha. Okwangoku, ubuchule bokwenza ngokwezifiso obuguquguqukayo bomenzi weephakheji bubalulekile.
Ukususela ekufakeni ilogo, ukufaka imibala kwindawo ethile, ukuya ekuxubeni izinto zebhotile kunye nokudibanisa, uphuhliso lwenkqubo ekhethekileyo yokutshiza, ingagqitywa ngamanani amancinci, ukuze uphawu luvavanye uthotho olutsha lwamanzi, iimodeli ezilinganiselweyo ukuze zinike indawo. Umkhwa "wokupakisha njengomxholo" sele wenziwe, kwaye iphakheji ngokwayo iyindlela yokuthwala amabali.
Okwesihlanu, Ubukrelekrele beDijithali: Izinto zokupakisha zingena “kwiXesha lobukrelekrele”.
Iithegi ze-RFID, ukuskena kwe-AR, i-inki etshintsha umbala elawulwa bubushushu, ikhowudi ye-QR echasene neemveliso zomgunyathi ...... Ezi teknoloji "zibonakala zikude" ziyasetyenziswa, nto leyo evumela ukupakishwa ukuba kusebenze ngakumbi:
Ukubonelela ngokulandeleka kwemveliso kunye nokuchasana nobuxoki
Ukunxibelelana neendaba zoluntu kunye nokubalisa amabali ebhrendi
Ukuphucula intsebenziswano yabasebenzisi kunye netekhnoloji
"Ukupakisha ngobuchule akusiyo nje icebo; linqanaba elilandelayo lokubandakanyeka kwabathengi."
- UGqr. Lisa Gruber, iNkokheli yoBuchule bokuPakisha eBeiersdorf
Kwixesha elizayo, izinto zokupakisha zinokuba yinxalenye yezinto zedijithali zebhrendi, zidibanisa amava akwi-intanethi nangaphandle kweintanethi.
Isiphelo: Uyilo lwePakethe lumisela imida yeBrand
Xa sijonga emva kulo lonke uhlobo lwemarike, kulula ukuqonda ukuba izinto zokupakisha aziyonto nje “iqokobhe” leemveliso zobuhle, kodwa zikwayiyona “phambili” yesicwangciso sophawu.
Ukususela kubuhle ukuya ekusebenzeni, ukusuka kukhuseleko lokusingqongileyo ukuya kwidijithali, yonke inkalo yokuvelisa izinto ezintsha lithuba lokuseka unxibelelwano olunzulu phakathi kweebhrendi kunye nabathengi.
Kumjikelo omtsha wokhuphiswano lobuhle, ngubani onokuthatha le phakheji njengempumelelo, qaphela imveliso "ebonakala ngathi inothando, esebenzisa loo mgubo", onamathuba amaninzi okungena engqondweni yomsebenzisi.
Ixesha leposi: Epreli-11-2025
