Iukupakishwa kobuhleImizila ka-2025 iya kuba kukudibanisa okunzulu ubuchwepheshe, iingcamango ezizinzileyo kunye neemfuno zamava abathengi, oku kulandelayo kukuqonda okubanzi ukusuka kuyilo, izinto, umsebenzi ukuya kunxibelelwano, kudityaniswe neendlela zoshishino kunye noqikelelo lwetekhnoloji yanamhlanje:
1. Upakisho oluzinzileyo: ukusuka "kwizilogeni zendalo" ukuya "kwiindlela ezivaliweyo".
Uguquko lwezinto: Izinto ezisekelwe kwi-bio (umz. i-mushroom mycelium, i-algae extracts) kunye neeplastiki ezinomgquba (umz. i-PHA) ziya kuthatha indawo yeeplastiki zemveli, kwaye ezinye iimpawu zinokuzisa ukupakisha "okungenankunkuma", njengefilimu enyibilikayo okanye iibhokisi zembewu (ezinokuhlwayelwa ukukhulisa izityalo emva kokusetyenziswa).
Imodeli yoQoqosho olujikelezayo: Iimpawu ziqinisa ukubandakanyeka kwabasebenzisi ngeenkqubo zokuphinda kusetyenziswe ukupakisha (umz., iindawo zeebhotile ezingenanto) okanye iinkqubo zokugcwalisa kwakhona (umz., ingcamango kaLush yokupakisha okungenanto (akukho bhotile okanye iitini) inokuphindaphindwa ziimpawu ezininzi).
Ukucaca kwekhabhoni: Ukupakisha kubhalwe "iithegi zekhabhoni", kwaye izinto zilandelwa ukusuka kumthombo wazo ngokusebenzisa ubuchwepheshe be-blockchain. Umzekelo, uShiseido uzame ukusebenzisa i-AI ukubala ukukhutshwa kwekhabhoni kuyo yonke ijikelezo yobomi beemveliso zakhe.
2. Ukusebenzisana okukrelekrele: Ukupakisha kuba "yi-portal yedijithali".
Ukwazisa iteknoloji ye-NFC/AR: chukumisa ifowuni yakho ukuze utsibele kwisilingo sokuzilungisa esibonakalayo, inkcazo yezithako okanye iingcebiso zokhathalelo lolusu ezenzelwe wena (umz. ibhotile yeshampu ka-L'Oréal ethi “Water Saver” enethegi ye-NFC eyakhelwe ngaphakathi).
Izinzwa ezikrelekrele: zijonga imeko yemveliso (umz., ukusebenza kakuhle kwezithako ezisebenzayo, ixesha elihlala lihleli emva kokuvulwa), ezifana nokupakishwa kwemaski okunobuthathaka be-pH kaFresh, okutshintsha umbala ukuze kuboniswe ukuba kusetyenziswe nini.
Ukusebenzisana ngokweemvakalelo: Ukupakisha ngee-microchips ezakhelwe ngaphakathi ezivuselela ukukhanya, isandi okanye ivumba xa ivuliwe, umz. ibhokisi yelipstick kaGucci ibizwe ngokuba “yi-luxury trigger” ngabasebenzisi ngenxa yesandi sayo semagnethi sokuvula nokuvala.
3. Uyilo oluncinci kakhulu + ukwenza ngokwezifiso kakhulu: ukwahlulahlula
Isitayile esincinci seClean Beauty: izinto eziqinileyo ezi-matte, akukho kuprintwa kweelebheli (endaweni yoko kukrolwa nge-laser), njengebhotile yesitayile se-apothecary ka-Aesop, egxininisa "izithako kuqala".
Ukwenziwa ngokwezifiso okuqhutywa yi-AI: idatha yomsebenzisi isetyenziselwa ukuvelisa iipateni zokupakisha ezizodwa, njengohlalutyo lwe-AI lwe-POLA lophawu lwaseJapan lobuchwephesha bokwenza ngokwezifiso ikopi yebhotile ye-essence; Itekhnoloji yokuprinta ye-3D ivumela ukuveliswa kweemilo zokupakisha ezenzelwe wena ngexesha elifunekayo, kunciphisa inkunkuma yezinto ezikhoyo.
Iimpawu zenkcubeko ezingaqhelekanga: Iinkcubeko ezincinci ezithandwa sisizukulwana Z (umz. i-meta-cosmic aesthetics, i-cyberpunk) zihlanganiswe kuyilo.
4. Ubuchule obusebenzayo: ukusuka "kwisikhongozeli" ukuya "kwisixhobo samava".
Uyilo olupheleleyo: ii-foundation caps ezineebrashi ezidityanisiweyo (ezifana ne-"#FauxFilter" foundation kaHuda Beauty), ii-eyeshadow palettes ezine-magnetic replacement eyakhelwe ngaphakathi + i-LED filler light.
Uhlaziyo lococeko nokhuseleko: ukupakishwa kwepompo ye-vacuum (ukuthintela i-oxidation) + ii-antimicrobial coatings (umz. izinto zesilivere ezifakwe i-ion), uyilo "olungachukumisiyo" (umz. iibhotile ze-lotion ezisebenza ngeenyawo) zinokungena kumgca ophezulu emva kobhubhane.
Ukulungiswa kweemeko zokuhamba: iibhotile zesilicone ezigoqekayo (umz. iicapsules ezibizwa ngokuba yiCadence), iinkqubo zokuhambisa iicapsules (umz. iicapsules ezithatha indawo yeL'Occitane ezinobuhlobo nokusingqongileyo) ukuze kuncitshiswe ubunzima ngakumbi.
5. Ukupakisha ixabiso leemvakalelo: Ukunyuka koqoqosho oluphilisayo
Uyilo oluneemvakalelo ezininzi: izinto eziphathwayo (umz., ezifakwe iqhwa, i-suede) ezinee-microcapsules ezinevumba elimnandi (ukuvula ibhokisi ukuze kukhutshwe ivumba), umz., ukupakishwa kwamakhandlela anevumba elimnandi kuye kwaba yinto eqokelelwayo.
Ubugcisa bokubalisa ngendalo: Ukuphinda kudalwe izinto ezilahliweyo (umz., iibhotile ezinemibala enemibala ezenziwe ngeplastiki yolwandle), ukubalisa amabali ngendalo ngoyilo, ifilosofi yendalo yasePatagonia inokuchaphazela ishishini lobuhle.
Ukuthengisa kunye nohlobo olulinganiselweyo kunye noqoqosho lwabaqokeleli: Ukusebenzisana nee-IP ezinkulu (umz. iDisney, abaculi be-NFT) ukuqalisa ukupakisha okuqokelelweyo, "ibhotile yenyosi" kaGuerlain isenokudityaniswa nomsebenzi wobugcisa wedijithali, ivula amava okudibanisa inyani nenyaniso.
Imingeni kunye namathuba kwiShishini
Iindleko zokulinganisela: Iindleko zokuqala zezinto ezizinzileyo ziphezulu, kwaye iimpawu kufuneka ziqinisekise abathengi ngokusebenzisa amaqhinga okuvelisa izinto ezinkulu okanye amaqhinga "e-eco-premium" (umz. iprimiyamu ye-10% ye-Aveda kwiibhotile zeplastiki ezisetyenzisiweyo).
Iqhutywa yimithetho: “Irhafu yeplastiki” ye-EU kunye nomgaqo-nkqubo “we-dual-carbon” waseTshayina zinyanzela iinkampani ukuba zitshintshe, kwaye u-2025 usenokuba yeyona ndawo iphambili yokuthobela imithetho yokupakisha enobuhlobo nokusingqongileyo.
Ubunzima ekudityanisweni kwetekhnoloji: iindleko ze-smart packaging chips, imiba yexesha elide kusafuneka ihlalutywe, iinkampani ezintsha (iteknoloji ye-elektroniki eguquguqukayo inokubonelela ngesisombululo).
Shwankathela
Ngowama-2025, ukupakishwa kobuhle akuyi kuba "yingubo" yemveliso kuphela, kodwa kuya kuba ngumthwali wexabiso lophawu, amandla obuchwephesha kunye neemvakalelo zomsebenzisi. Ingqiqo ephambili ilele koku kulandelayo: ukuzinza njengesiseko, ubukrelekrele njengesixhobo, ukwenziwa komntu kunye namava njengengongoma yomahluko, kwaye ekugqibeleni kwakhiwe uphawu olungenakutshintshwa kukhuphiswano olukhulu lwemarike.
Ixesha leposi: Februwari-12-2025
