Ipapashwe ngo-Agasti 30, 2024 nguYidan Zhong
Kwimarike yobuhle ekhuphisana kakhulu,uyilo lokupakishaayisiyonto nje yokuhombisa, kodwa ikwasisixhobo esibalulekileyo seempawu zokuseka unxibelelwano lweemvakalelo kunye nabathengi. Imibala kunye neepateni zingaphezulu kokubukeka nje; badlala indima ebalulekileyo ekunxibelelaneni kweempawu ze-brand, ukuvusa i-resonance yeemvakalelo, kwaye ekugqibeleni babe nefuthe ekuthathweni kwezigqibo zabathengi. Ngokufunda iintsingiselo zemarike kunye nezinto ezikhethwa ngabathengi, iibrendi zinokusebenzisa umbala ukukhulisa umdla wabo wentengiso kunye nokudala unxibelelwano olunzulu lweemvakalelo kunye nabathengi.
Umbala: Ibhulorho yeemvakalelo kuyilo lokupakisha
Umbala yenye yezona zinto zikhawulezayo kwaye zinamandla kuyilo lwephakheji, ngokukhawuleza ukubamba ingqalelo yabathengi kunye nokuhambisa amaxabiso athile ovakalelo. Imibala ye-2024 efana ne-Soft Peach kunye ne-Orange eVibrant ingaphezulu nje kwendlela yokunxibelelana nabathengi. Imibala ethandwayo ka-2024, njengePeach ethambileyo kunye neOrenji eVibrant, ayithandeki nje ngokubonakalayo, kodwa ikwavala umsantsa ukunxibelelana nabathengi ngokweemvakalelo.
NgokukaPantone, ipinki ethambileyo ikhethiwe njengombala wentsingiselo ka-2024, ebonisa ukufudumala, intuthuzelo kunye nethemba. Lo mkhwa wemibala uyimbonakaliso engqalileyo yabathengi abafuna unqabiseko nenkxaso yeemvakalelo kwihlabathi lanamhlanje elingaqinisekanga. Okwangoku, ukuthandwa kwe-orange ephilileyo kubonisa ukufuna amandla kunye nobuchule, ngakumbi phakathi kwabathengi abancinci, apho lo mbala oqaqambileyo unokukhuthaza iimvakalelo ezintle kunye namandla.
Kuyilo lokupakishwa kweemveliso zobuhle, ukusetyenziswa kombala kunye nesitayile sobugcisa zizinto ezimbini eziqwalaselwa ngabathengi kakhulu. Umbala kunye nesimbo soyilo ziyahambelana, kwaye zinokunxulumana nabathengi ngokubonakalayo nangokweemvakalelo. Nazi iindlela ezintathu eziphambili zemibala ngoku kwimarike kunye nokuthengisa ngokweemvakalelo emva kwazo:
Ukuduma kweMibala yeNdalo kunye nokuPhilisa
Imfuno yeemvakalelo: Ipsychology yabathengi behlabathi emva kobhubhani ithande ukufuna intuthuzelo yengqondo kunye noxolo lwangaphakathi, kunye nabathengi bagxile ngakumbi ekuzikhathaleleni kunye neemveliso zonyango zendalo. Le mfuno iqhube ukuthandwa kwemibala yemibala yendalo efana nokukhanya okuluhlaza, okuthambileyo okutyheli kunye nomdaka oshushu.
Usetyenziso loyilo: Iibrendi ezininzi zisebenzisa le mibala ithambileyo yendalo kuyilo lwabo lokupakisha ukuhambisa imvakalelo yokubuyela kwindalo kunye nokwanelisa iimfuno zokuphilisa zabathengi. Akunjalo kuphela le mibala ehambelana nomkhwa wokupakishwa okuzinzileyo kwendalo, kodwa ikwadlulisela iimpawu zendalo kunye nempilo yemveliso. Izixhobo ze-AI ziya kuphucula ukusebenza kakuhle, kunyeI-AI engabonakaliyoinkonzo inokuphucula umgangatho wezixhobo ze-AI.
Ukunyuka kweMibala eBold kunye neyenzelwe wena
Imfuno yeemvakalelo: Ngokunyuka kwe-post-95 kunye ne-post-00 isizukulwana esincinci sabathengi, bavame ukuzibonakalisa ngokusetyenziswa. Esi sizukulwana sabathengi sinokhetho olomeleleyo lweemveliso ezizodwa kunye nezomntu, umkhwa oqhube usetyenziso olubanzi lwemibala eqaqambileyo kunye nesibindi kuyilo lokupakisha.
Usetyenziso loyilo: Imibala enjengoluhlaza oqaqambileyo, oluhlaza okotshani kunye nomfusa oqaqambileyo ngokukhawuleza ukubamba iliso kwaye iqaqambise ukohluka kwemveliso. Ukuthandwa kwemibala ye-dopamine kukubonakalisa lo mkhwa, kwaye le mibala ihlangabezana neemfuno zabathengi abancinci ukuze baveze isibindi.
Ukwenziwa kweDijithali kunye nokuPhakamisa kweMibala ebonakalayo
Iimfuno zomzwelo: Ngokufika kwexesha ledijithali, imida phakathi kwenyani kunye neyenyani iye yanda kakhulu, ngakumbi phakathi kwabathengi abancinci. Banomdla kwiimveliso zekamva kunye nezobuchwepheshe.
Usetyenziso loyilo: Ukusetyenziswa kwesinyithi, igradient kunye nemibala ye-neon ayifezekisi kuphela iimfuno zobuhle babathengi abancinci, kodwa ikwanika uphawu umbono wekamva kunye nokubona kwangaphambili. Le mibala ifana nehlabathi ledijithali, idlulisela ingqiqo yeteknoloji kunye nesimanje.
Ukusetyenziswa kombala kwi-cosmetic package design ayisiyonjongo yobuhle kuphela, kodwa ikwayindlela ebalulekileyo yokuba iibrendi ziqhagamshelane nabathengi ngokuthengisa ngokweemvakalelo. Ukunyuka kwee-hues zendalo kunye nokuphilisa, imibala enesibindi kunye neyomntu, kunye nemibala yedijithali kunye nenyani nganye iphendula kwiimfuno ezahlukeneyo zeemvakalelo zabathengi kunye nokunceda iimpawu zivelele kukhuphiswano. Iimveliso kufuneka zinike ingqwalaselo ethe kratya ekukhetheni nasekusetyenzisweni kombala, zisebenzisa iqhina lovakalelo phakathi kombala kunye nabathengi ukukhulisa ukhuphiswano lwemarike nokuphumelela ukuthembeka kwabathengi ixesha elide.
Ixesha lokuposa: Aug-30-2024