Ipapashwe ngo-Okthobha 30, 2024 nguYidan Zhong
Njengoko imakethi yobuhle neyokhathalelo lomntu kwihlabathi liphela iqhubeka nokukhula, ingqwalasela yeebhrendi kunye nabathengi itshintsha ngokukhawuleza, kwaye iMintel isandula ukukhupha ingxelo yayo yeGlobal Beauty and Personal Care Trends ka-2025, etyhila iindlela ezine eziphambili eziya kuchaphazela eli shishini kunyaka olandelayo. Apha ngezantsi kukho izinto ezibalulekileyo ezivela kwingxelo, ezikuthatha ngengqiqo yeendlela kunye namathuba okuvelisa izinto ezintsha kwikamva lemakethi yobuhle.
1. Ukwanda okuqhubekayo kwezithako zendalo kunyeukupakisha okuzinzileyo
Izithako zendalo kunye nokupakisha okuzinzileyo kube zizinto eziphambili kwiimpawu phakathi kwenkxalabo yabathengi ekhulayo malunga nempilo kunye nokusingqongileyo. Ngokwengxelo, ngo-2025 abathengi baya kuba nomdla ngakumbi ekukhetheni iimveliso zobuhle ezinobuhlobo nokusingqongileyo kwaye zinezithako zendalo.Ingaphakathi layo lizaliswe ziilebheli ezisekelwe kwizityalo, ezicocekileyo kunye nokupakishwa okulungele indalo,Iimpawu azidingi nje kuphela ukubonelela ngeemveliso ezisebenzayo, kodwa kufuneka ziseke iinkqubo zemveliso ezicacileyo nezicacileyo kunye nemithombo yezithako. Ukuze zibonakale kukhuphiswano oluqatha, iimpawu zinokuqinisa ukuthembana kwabathengi ngokutyala iingcamango ezifana noqoqosho olujikelezayo kunye nokungathathi cala kwekhabhoni.
2. Ubuchule bobuchwepheshe kunye nokwenza izinto zibe zezakho
Ubuchwepheshe buvula indlela yokwenza ngokwezifiso. Ngokuhambela phambili kwi-AI, i-AR kunye ne-biometrics, abathengi baya kukwazi ukonwabela amava emveliso achanekileyo nangokwezifiso. I-Mintel iqikelela ukuba ngo-2025, iimpawu ziya kujolisa ekudibaniseni amava edijithali nokusetyenziswa ngaphandle kwe-intanethi, oku kuvumela abathengi ukuba benze ngokwezifiso iimveliso ezenzelwe bona kunye neendlela zokhathalelo lolusu ngokusekelwe kulwakhiwo lwabo olukhethekileyo lolusu, indlela yokuphila, kunye nezinto abazikhethayo. Oku akupheleli nje ekunyuseni ukuthembeka kwabathengi, kodwa kukwanika uphawu umahluko ngakumbi.
3. Ingcamango "yobuhle bomphefumlo" iyafudumala
Njengoko ubomi buhamba ngokukhawuleza kunye nokukhathazeka okwandayo malunga nempilo yeemvakalelo, uMintel uthi u-2025 uza kuba ngunyaka apho "ukucinga" kuya kuphuhliswa ngakumbi. Igxile kwimvisiswano phakathi kwengqondo nomzimba, iya kunceda abathengi bakhulule uxinzelelo ngokusebenzisa ivumba elimnandi, unyango lwendalo kunye namava obuhle anzulu. Iimpawu zobuhle ezininzi zijika ingqalelo yazo kwimpilo-ntle yomzimba nengqondo, ziphuhlisa iimveliso ezinefuthe "elithomalalisa ingqondo". Umzekelo, iifomyula zevumba elimnandi ezinevumba elimnandi kunye namava okhathalelo lolusu anento yokucamngca iya kunceda iimpawu zikhange abathengi abafuna imvisiswano yangaphakathi neyangaphandle.
4. Uxanduva lweNtlalo neNkcubeko
Ngokuchasene nokwanda kwehlabathi, abathengi balindele ukuba iimpawu zithathe indima enkulu kuxanduva lwenkcubeko, kwaye ingxelo kaMintel ibonisa ukuba impumelelo yeempawu zobuhle ngo-2025 iya kuxhomekeka ekuzibopheleleni kwabo ekubandakanyeni inkcubeko, kunye nemizamo yabo ekuphuhlisweni kwemveliso eyahlukeneyo. Kwangaxeshanye, iimpawu ziya kusebenzisa amaqonga ezentlalo kunye noluntu olukwi-intanethi ukuqinisa unxibelelwano lwabathengi kunye nonxibelelwano, ngaloo ndlela zandisa isiseko sabalandeli abathembekileyo beempawu. Iimpawu akufuneki zinxibelelane ngokukhululekileyo nabathengi kuphela, kodwa zikwabonisa ukubandakanywa kwazo kunye noxanduva ngokubhekiselele kwisini, uhlanga kunye nemvelaphi yoluntu.
Njengoko u-2025 usondela, ishishini lobuhle kunye nokhathalelo lomntu lilungele ukukhula kwinqanaba elitsha ngokupheleleyo. Iimpawu ezihlala ziphambili kwiindlela ezithandwayo kwaye zisabela kakuhle kwimfuno yabathengi yokuzinza, ukwenziwa ngokwezifiso, impilo-ntle ngokweemvakalelo kunye nokubandakanywa kwenkcubeko ziya kuba nethuba elingcono lokuphuma kukhuphiswano kwixesha elizayo. Nokuba kukusebenzisa izinto ezintsha zobuchwepheshe ukubonelela ngeenkonzo ezisebenzayo okanye ukufumana ukuthenjwa kwabathengi ngokusebenzisa ukupakisha okuzinzileyo kunye neekhonkco zokubonelela ezibonakalayo, u-2025 ngokuqinisekileyo uya kuba ngunyaka obalulekileyo wokuvelisa izinto ezintsha kunye nokukhula.
I-Mintel's Global Beauty and Personal Care Trends 2025 inika ulwalathiso kushishino kunye nenkuthazo kwiimveliso ukuze zihlangabezane nemingeni ezayo.
Ixesha leposi: Oktobha-30-2024
