Ipapashwe nge-30 ka-Okthobha ngo-2024 nguYidan Zhong
Njengoko ubuhle behlabathi kunye nemarike yokhathalelo lomntu iqhubeka nokuvela, ukugxilwa kweempawu kunye nabathengi kutshintsha ngokukhawuleza, kwaye iMintel isandula kukhupha ingxelo yayo yoBubuhle beGlobal kunye neNkathalo yoBuqu ka-2025, etyhila iindlela ezine eziphambili eziza kuba nefuthe kwishishini kunyaka ozayo. . Apha ngezantsi kukho amagqabantshintshi avela kwingxelo, akuhambisa kwiimbono zendlela kunye namathuba okuvelisa izinto ezintsha kwikamva lentengiso yobuhle.
1. I-boom eqhubekayo kwizithako zendalo kunyeukupakishwa okuzinzileyo
Izithako zendalo kunye nokupakishwa okuzinzileyo kuye kwaba bubuchule obuphambili beempawu phakathi kweenkxalabo ezikhulayo zabathengi malunga nempilo kunye nokusingqongileyo. Ngokwengxelo, ngo-2025 abathengi baya kuthambekela ngakumbi ekukhetheni iimveliso zobuhle ezihambelana nokusingqongileyo kwaye zinezithako zendalo.Ngokusekwe kwisityalo, iilebhile ezicocekileyo kunye nokupakishwa kwe-eco-friendly kumbindi,iibrendi azidingi nje ukubonelela ngeemveliso ezisebenzayo, kodwa kufuneka ziseke iinkqubo zemveliso ezicacileyo nezicacileyo kunye nemithombo yesithako. Ukuze ugqame kukhuphiswano oluqatha, iibrendi zingenza nzulu ukuthembana kwabathengi ngokufaka iikhonsepthi ezifana noqoqosho olusetyhula kunye nokungathathi hlangothi kwekhabhoni.
2. Iteknoloji entsha kunye nobuntu
Itekhnoloji ivula indlela yokwenza umntu. Ngenkqubela phambili kwi-AI, i-AR kunye ne-biometrics, abathengi baya kuba nakho ukonwabela amava emveliso echanekileyo kunye neyomntu.UMintel uqikelela ukuba ngo-2025, iimpawu ziya kujolisa ukudibanisa amava edijithali kunye nokusetyenziswa okungaxhunyiwe kwi-intanethi, okwenza abathengi ukuba benze ngokwezifiso ukuqulunqwa kweemveliso zomntu kunye neerejimeni zokunakekelwa kwesikhumba. ngokusekwe kubume bolusu lwabo olulodwa, indlela yokuphila, kunye nezinto abazithandayo. Oku akugcini nje ukwandisa ukunyaniseka kwabathengi, kodwa kunika uphawu lokwahlula ngakumbi.
3. Ingcamango “yobuhle ngomphefumlo” iya isanda
Ngokunyuka kwesantya sobomi kunye neenkxalabo ezikhulayo malunga nempilo yeemvakalelo, uMintel uthi i-2025 iya kuba ngunyaka apho "ukuqonda" kuphuhliswa ngakumbi. Ukujolisa kwimvisiswano phakathi kwengqondo nomzimba, kuya kunceda abathengi ukuba bakhulule uxinzelelo ngevumba, unyango lwendalo kunye namava obuhle antywilayo. Ubuninzi beempawu zobuhle zijika ingqalelo yabo kwimpilo yomzimba kunye nengqondo, ukuphuhlisa iimveliso ezinomphumo "ozolisayo" ngakumbi. Umzekelo, iifomyula ezinevumba elimnandi kunye namava okhathalelo lwesikhumba kunye nento yokucamngca iya kunceda iibrendi zibe nomtsalane kubathengi abafuna imvisiswano yangaphakathi nangaphandle.
4. Uxanduva lweNtlalo neNkcubeko
Ngokuchasene nemvelaphi yokuqina kwehlabathi, abathengi balindele ukuba iimveliso zithathe indima enkulu kuxanduva lwenkcubeko, kwaye ingxelo kaMintel icebisa ukuba impumelelo yeempawu zobuhle ngo-2025 iya kuxhomekeka ekuzibopheleleni kwabo ekubandakanyekeni kwenkcubeko, kunye nemizamo yabo kwimveliso eyahlukeneyo. uphuhliso. Kwangaxeshanye, iibrendi ziya kusebenzisa amaqonga ezentlalo kunye noluntu lwe-intanethi ukomeleza intsebenziswano yabathengi kunye nonxibelelwano, ngaloo ndlela sandise isiseko sabalandeli abathembekileyo. Iibrendi akufuneki zinxibelelane ngokuphandle nabathengi kuphela, kodwa zikwabonise ubandakanyo noxanduva lwabo ngokwesini, ubuhlanga nemvelaphi yentlalo.
Njengoko i-2025 isondela, imboni yobuhle kunye nokunyamekela komntu ilungele inqanaba elitsha lokukhula. Iimpawu ezihlala ziphezulu kwiindlela ezihamba phambili kwaye ziphendule ngokufanelekileyo kwimfuno yabathengi yokuzinza, ukulungelelaniswa komntu, ukuhlala kakuhle ngokweemvakalelo kunye nokubandakanywa kwenkcubeko kuya kuba nethuba elingcono lokuphuma kukhuphiswano kwixesha elizayo. Nokuba kukukhuthaza ukuvela kwezinto ezintsha zobuchwepheshe ukunikezela ngeenkonzo ezisebenza ngokufanelekileyo okanye ukufumana intembeko yabathengi ngokupakishwa okuzinzileyo kunye nokubonelela ngezinto elubala, u-2025 ngokungathandabuzekiyo uya kuba ngunyaka obalulekileyo wokuyila nokukhula.
Ubuhle beGlobal beMintel kunye neeNkathalo zoLondolozo loBuqu ka-2025 zibonelela ngomkhombandlela kushishino kunye nenkuthazo kwiibrendi ukuhlangabezana nemingeni engaphambili.
Ixesha lokuposa: Oct-30-2024