Kwimarike yezithambiso enzima yanamhlanje, ukupakisha akuyonto yongezelelweyo nje kuphela. Lunxibelelwano olukhulu phakathi kweempawu kunye nabathengi. Uyilo oluhle lokupakisha lunokubamba amehlo abathengi. Lunokubonisa ixabiso leempawu, lwenze amava omsebenzisi abe ngcono, kwaye luchaphazele nezigqibo zokuthenga.
Idatha entsha ye-Euromonitor ibonisa ukuba imakethi yokupakisha izithambiso zehlabathi ingaphezulu kwe-$50 yeebhiliyoni. Isenokuba ngaphezulu kwe-$70 yeebhiliyoni ngo-2025. Ukupakisha izithambiso kuya kuba yinto ebaluleke ngakumbi kwimakethi yehlabathi. Yinxalenye ephambili yokhuphiswano lophawu.
Ukubaluleka Kokupakishwa Kwezinto Ezintle: Ixabiso Elicwangcisiweyo Ngaphaya Kwesikhongozeli Esiqhelekileyo
Kwishishini lobuhle, ukupakisha kungaphezulu nje kwesikhongozeli semveliso. Yindlela iimpawu ezithetha ngayo nabathengi. Kufana "nomthengisi othuleyo" kukhuphiswano lwemarike. Ixabiso layo libonakala ngeendlela ezininzi:
Ukubumba umfanekiso weBrand
Uyilo lokupakishwa lubonisa i-DNA yophawu. Ibhotile ekhethekileyo, umbala, kunye nezinto ezisetyenzisiweyo zinokubonisa ngokukhawuleza isitayile sophawu. Isenokuba yinto entle, elula, okanye enobuhlobo nokusingqongileyo. Iibhotile zevumba elimnandi zikaDior kunye nesitayile esilula sikaGlossier zisebenzisa imiqondiso ebonakalayo ukuze zizuze abathengi.
Ngokusebenzisa izixhobo zokupakisha ezikumgangatho ophezulu, iimpawu zinokubonisa imifanekiso yazo ngcono. Umzekelo, iimpawu zodidi oluphezulu zihlala zikhetha izixhobo zodidi oluphezulu ukubonisa ixabiso lazo.
Ukuphucula Amava Okusebenzisa
Ukususela ekuvuleni ibhokisi ukuya ekusebenziseni imveliso, ukupakisha kuchaphazela indlela abathengi ababona ngayo umgangatho wemveliso. Izinto ezifana nokuvalwa kwemagnethi, izisasazi ezilungileyo, kunye neengubo ezintle zinokwenza abathengi bathenge kwakhona. Uphando lubonisa ukuba ama-72% abathengi baya kuhlawula ngaphezulu ukupakisha okutsha.
Ukuzibophelela kuPhuhliso oluZinzileyo
Ngomgaqo-nkqubo we-EU's New Battery Regulation kunye nomgaqo-nkqubo waseTshayina we-"dual carbon", kufuneka ukupakisha okunobuhlobo nokusingqongileyo. Izinto ezisetyenzisiweyo, ukupakisha okungasetyenziswa kwakhona, kunye nezinto ezisekwe kwizityalo ziya zithandwa kakhulu. Ezi zisombululo zokupakisha ezizinzileyo zinokunciphisa umngcipheko wekhabhoni yophawu. Zikwahlangabezana neengcinga zeSizukulwana Z "zokusetyenziswa okunoxanduva."
Iimpawu ezigxila kwiindlela ezizinzileyo zinokutsala abathengi abaqaphela indalo.
Ukhuphiswano lweMarike olwahlukileyo
Xa izithako zemveliso zifana, ukupakishwa kunceda iimveliso zibonakale. Uyilo oluneempawu ezilinganiselweyo kunye nokupakishwa okuhlakaniphileyo okusebenzisanayo (njengeekhowudi ze-QR zovavanyo lwe-AR makeup) zinokutsala ingqalelo kwimidiya yoluntu. Zingenza iimveliso zithengiswe kakuhle.
Ukuphucula ukusebenza kakuhle kweCandelo loNikezelo
Uyilo oluchasene nokuvuza lunciphisa ilahleko zokuhamba. Ukupakisha okumiselweyo kwenza utshintsho olukhawulezileyo kumgca wemveliso. Ubuchule bokupakisha bunceda iimveliso zinciphise iindleko kwaye zisebenze ngcono. Ulawulo olufanelekileyo lwekhonkco lokubonelela, kuquka nokukhetha iindlela ezifanelekileyo zokupakisha, lubalulekile kwiimpawu.
Ukupakishwa kwezinto zobuhle yinxalenye ebalulekileyo yesicwangciso sophawu. Kunemisebenzi emininzi, efana nokubonakala kakuhle, ukuba nemisebenzi emitsha, ukuba noxanduva, nokwenza imali. Kwimarike yobuhle ekhuphisanayo, isisombululo esihle sokupakishwa sinokunceda uphawu lukhule.
Ehlabathini jikeleleUkukhokelaIsisombululo sokuPakisha izithambisoInkampani ye-ns
Aba ngabavelisi bezisombululo zokupakisha izimonyo abalishumi abaphambili abakhokela ekuveliseni izinto ezintsha kushishino. Basebenzisa ubuchwepheshe, uyilo, kunye nomsebenzi wothungelwano lokubonelela ukunceda iimpawu:
1. Ubuhle be-Aptar + Ikhaya
- Ikomkhulu: e-Illinois, e-USA
- Iimpawu zeeNkonzo: Estée Lauder, L'Oréal, Shiseido, Chanel, njl.
- Iimpawu: Yenza iintloko zepompo ezikumgangatho ophezulu, izitshizi, ii-cushion compacts, kunye neepakethe zepompo yomoya.
- Iingenelo: Ineziphakeji ezintsha ezisebenzayo, izinto ezinokuphinda zisetyenziswe, kunye neendlela zokukhetha ezinobuhlobo nokusingqongileyo.
2. Iqela le-Albéa
- Ikomkhulu: eParis, eFransi
- Iimpawu zeNkonzo: Maybelline, Garnier, L'Oréal, Sephora, njl.
- Iimpawu: Iileads ezikwiphakheji yeetyhubhu, iilipsticks, iijari zekhrimu, kunye neemascaras.
- Iingenelo: Isebenza kwihlabathi liphela. Ibonelela ngeenkonzo zokumisa izinto ukusuka kuyilo, ukubumba ngenaliti, ukuhlanganisa ukuya ekuhombiseni.
3. Ukupakishwa kwe-HCP
- Ikomkhulu: E-UK, kunye neziko lokusebenza lehlabathi lonke eSuzhou, eTshayina
- Iimveliso zeNkonzo: iDior, iMAC, iFenty Beauty, iCharlotte Tilbury, njl.
- Iimpawu: Iingcali kwiipakethe zezithambiso ezinemibala ephezulu. Ziyingcali kuyilo olutsha lwesakhiwo.
- Iingenelo: Ineenkqubo eziphezulu ezifana nesinyithi esibonisiweyo, ukunyathela okushushu, kunye nokupenda ngesitshizi. Imiphumo ebonakalayo inamandla kakhulu.
4. I-Quadpack
- Ikomkhulu: eBarcelona, eSpain
- Iimveliso zeNkonzo: L'Occitane, The Body Shop, njl.njl.
- Iimpawu: Umthengisi odumileyo wokupakisha ophakathi ukuya kophezulu kwiimveliso ezikhethekileyo.
- Iingenelo: Yenza upakisho oluzinzileyo lweplanga kunye nopakisho oludibeneyo lweglasi + lwebamboo.
5. RPC Bramlage / Berry Global
- Ikomkhulu: Isebenza kwihlabathi liphela, kunye nenkampani engumzali iBerry Global eMelika.
- Iimpawu zeNkonzo: iNivea, iUnilever, iLVMH, njl.
- Iimpawu: Yenza upakisho lweplastiki olusebenzayo (iibhotile zepompo, iibhotile zoxinzelelo lomoya, iityhubhu ezijijekileyo).
- Iingenelo: Ilungile kwimveliso enkulu neyamashishini amakhulu.
6. Iqela leToly
- Ikomkhulu: eMalta
- Iimpawu zeeNkonzo: Estée Lauder, Revlon, Ukubola kweDolophu, njl.
- Iimpawu: Yenza upakisho olucwangcisiweyo nolutsha, ilungele izinto zokuthambisa ezinemibala kunye neemveliso zodidi oluphezulu.
- Iingenelo: Ilungile kwizakhiwo ezinobuchule. Inabathengi abaninzi abakumgangatho ophezulu bamanye amazwe.
7.Iqela le-Intercos
- Ikomkhulu: eMalta
- Iimpawu zeNkonzo: Iimpawu ezinkulu zamazwe ngamazwe, iimpawu ezisakhasayo, kunye nabathengisi
- Iimpawu: Izithambiso zombala, ukhathalelo lolusu, ukhathalelo lomntu, kunye neziqholo, njl.
- Iingenelo: Ukubonelela ngeemveliso ezikumgangatho ophezulu nezintsha.
8. Iphakheji yoLuxe
- Ikomkhulu: eFransi
- Ukubeka izinto kwindawo yazo: Umboniso wokupakisha ogqwesileyo kwihlabathi liphela. Udibanisa ababoneleli abaninzi abalungileyo.
- Iimpawu: Ayiyonkampani enye, kodwa liqonga lokubonisa uthotho lweenkonzo zokupakisha lwehlabathi.
- Iingenelo: Ilungele abo bafuna izisombululo zokupakisha ezenziwe ngokwezifiso okanye iingcamango zefashoni.
9. IiLibo Cosmetics
-Ikomkhulu: eGuangdong, eTshayina
- Iimveliso zeNkonzo: iColourPop, iTarte, iMorphe kunye nezinye iimveliso zobuhle
- Iimpawu: Igxile ekupakisheni izinto zokuthambisa ezinemibala. Inemigca yemveliso evuthiweyo yeelipstick, iibhokisi zepowder, kunye neebhokisi ze-eyeshadow.
-Iingenelo: Ixabiso elifanelekileyo lemali, impendulo ekhawulezayo, kwaye iyakwazi ukusingatha ii-odolo eziguquguqukayo kakuhle.
- I-Gerresheimer AG
- Ikomkhulu: eJamani
- Iimpawu: igxile kwizisombululo zokupakisha zeglasi nezeplastiki ezenzelwe ukusetyenziswa kwezonyango kunye nezobuhle.
- Iingenelo: Ubungcali obuhlala ixesha elide ekuyileni ukupakisha obuhambelana nemigangatho ephezulu yoshishino kunye neemfuno zomthetho
Ukunyuka Kwamandla Okuvelisa Izinto Entsha aseTshayina: I-Topfeel
I-Topfeel ijolise "ekwenzeni ukupakisha kube lulwandiso lwexabiso lophawu." Inika abathengi ezi nkonzo ziphambili:
Uyilo oluCwangcisiweyo kunye noR&D
Ineqela layo loyilo. Inikezela ngeenkonzo zokuyeka kanye ukusuka kuyilo lwengcamango ukuya ekwenzeni iisampulu. Inceda iimpawu ukuba zifumane ithuba elikhethekileyo, ivumela nokuba izimvo zoyilo zabathengi zifakwe.
Ukusetyenziswa kwezixhobo ezinobuhlobo nokusingqongileyo
Ikhuthaza iingcamango ezinobuhlobo nokusingqongileyo ezifana neebhotile ezibiyelwe ngodonga oluqinileyo lwePETG kunye nezinto ezinokubola. Inceda iimpawu ukuba zibe luhlaza. Ihlangabezana namathemba abathengi behlabathi ophuhliso oluzinzileyo.
I-PA146 yokuPakisha iPhepha elingenaMoya elizaliswayo kwakhona
Ubuchule kwiPakethe esebenzayo
Iphuhlisa ukupakisha okusebenzayo okufana neebhotile ezingenamoya zangaphakathi ze-capsule, iibhotile ezingenamoya zephepha, ukupakisha okuxutyiweyo komgubo-ulwelo, ukupakisha okuxutyiweyo komgubo-oyile, kunye neebhotile zedropper ezilawulwayo ukuhlangabezana neemfuno zomgangatho ophezulu wemveliso kunye nokusebenza okubangelwa ziifomyula ezintsha.
Ukuhlanganiswa kweCandelo loNikezelo kunye nokuLungiswa kweendleko
Idibanisa ukubumba ngenaliti, ukubumba nge-blow, ukuhluzwa kwesilika, kunye nokuhlanganiswa. Isombulula ingxaki yokuthengwa kweenkampani zezithambiso ngabathengisi abaninzi. Inciphisa iindleko zonxibelelwano kunye nokuthengwa. Ngokuphucula uthotho lokubonelela, inokulawula ngcono izinto eziluhlaza kwaye iqinisekise ukupakishwa kwemveliso okusemgangathweni ophezulu.
Isiqinisekiso soMgangatho waMazwe ngaMazwe
Ilandela inkqubo yolawulo lomgangatho ye-ISO9001:2015. Ibonelela ngeenkonzo zokuhlola zomntu wesithathu. Iqinisekisa ukuba iimveliso ziyahlangabezana nemigangatho yamazwe ngamazwe. Inceda iimpawu ukuba zifikelele kwihlabathi liphela.
Uyilo lweZakhono zoBuchule
Kwimimandla ephambili yokuvelisa eTshayina, eyile iPearl River Delta kunye neYangtze River Delta, iTopfeel igqibile uyilo lweziseko zayo zemveliso ezicwangcisiweyo. Iqhutywa ziinjini ezimbini zokwakha iifektri zayo kunye nokuthatha inxaxheba kubaboneleli abakumgangatho ophezulu, yenze i-matrix yomthamo egubungela ukupakishwa kwazo zonke iindidi zeemveliso kwicandelo lokhathalelo lolusu, izimonyo zombala, kunye nokhathalelo lweenwele nomzimba. Olu lwakhiwo aluzange lufumane inkxaso yemveliso yengingqi kuphela kodwa lukwavumele ukuthengwa okuphakathi kunye nokuveliswa ngokubambisana.
Isiphelo: Ukupakisha Okutsha Kunika Amandla Ikamva LeeBrand
Ubuchule kunye nomgangatho zihlala zibalulekile kwicandelo lokupakisha izinto zokuthambisa. I-Topfeel isebenzisa iqela layo loyilo elinobuchule, izixhobo zokwenza izinto ezisemgangathweni ophezulu, kunye nenkqubo yolawulo olupheleleyo lwekhonkco lokubonelela.
Ukususela kuyilo ukuya ekuhanjisweni kwempahla, inika abathengi ithuba lokuthenga yonke indawo. I-Topfeel inokwanelisa iimfuno ezahlukeneyo, nokuba uphawu lutsha okanye luyaziwa kwihlabathi liphela. Inceda iimpawu ukuba ziphumelele kwimarike yehlabathi ekhuphisanayo.
Ukukhetha iTopfeel kuthetha ukukhetha ubuchule kunye nokuthembana. Masisebenzisane ukwenza ikamva elingcono. Masinike abathengi behlabathi lonke amava angcono, anobuhlobo nokusingqongileyo, kwaye anobuchule bokupakisha izithambiso!
Ixesha leposi: Epreli-17-2025
