Xa uthatha i-lipstick oyithandayo okanye i-moisturizer, ngaba ukhe uzibuze ukuba ilogo ye-brand, igama lemveliso, kunye noyilo oluntsonkothileyo luprintwa ngokugqibeleleyo kwipakethe? Kushishino lwezithambiso olukhuphisana kakhulu, ukupakishwa kungaphezulu nje kwesikhongozeli; yinxalenye ebalulekileyo yesazisi sophawu kunye neqhinga lokuthengisa. Ke, kusetyenziswa njani ukuprinta kwiukupakishwa kwezithambiso, yaye kutheni ibalulekile nje?
Indima yoShicilelo kwi-Cosmetics Packaging
Ushicilelo ludlala indima ebalulekileyo ekupakishweni kwezithambiso ngokuguqula izikhongozeli eziqhelekileyo zibe zizinto ezibonakalayo ezinomtsalane, izinto ezikhethekileyo ezitsala abathengi. Ukusetyenziswa kweendlela ezahlukeneyo zoshicilelo kuvumela iibrendi ukuba zinxibelelane ngobuni bazo, zigqithise ulwazi oluyimfuneko lwemveliso, kwaye ziphucule isibheno sobuhle ngokubanzi kwiimveliso zabo.
Isazisi seBrand kunye nokuNakana
Kushishino lwezithambiso, ukuqondwa kwebrendi kubalulekile. Abathengi bahlala besenza izigqibo zokuthenga ngokusekelwe kwipakethe, ngakumbi kwimarike ezaliswe ziimveliso ezifanayo. Ushicilelo luvumela iibrendi ukuba zibonise iilogo zazo ezizodwa, imibala, kunye noyilo, nto leyo eyenza ukuba iimveliso zabo zibonakale kwangoko. Ngokomzekelo, ukusetyenziswa kwe-stamping eshushu kunokongeza i-metallic sheen kwilogo, inike ukuvakalelwa okunethezeka okuhambelana nabathengi abaphezulu.
Ukunxibelelana ngoLwazi oluBalulekileyo
Ngaphandle kwe-aesthetics, ukushicilela kukwabalulekile ekugqithiseni ulwazi olubalulekileyo olufana negama lemveliso, izithako, imiyalelo yokusetyenziswa, kunye nemihla yokuphelelwa yisikhathi. Iimfuneko zolawulo zihlala zigunyazisa ukuba iinkcukacha ezithile ziprintwe kwipakethe yezithambiso, ukuqinisekisa ukuba abathengi banolwazi oluphangaleleyo malunga noko bakuthengayo. Olu lwazi kufuneka lucace, lufundeke, kwaye lomelele, yiyo loo nto iindlela zokushicilela ezikumgangatho ophezulu zibalulekile.
Iindlela zoShicilelo eziQhelekileyo kwi-Cosmetics Packaging
Iindlela ezahlukeneyo zokuprinta zisetyenziselwa ukupakishwa kwezithambiso, nganye ibonelela ngeenzuzo ezahlukeneyo kwaye ifanelekile kwizinto ezahlukeneyo kunye neemfuno zoyilo. Ngezantsi zezinye zezona ndlela zixhaphakileyo:
1. Ukuprintwa kweSkrini
Ukuprintwa kwesikrini yenye yezona ndlela zisetyenziswa kakhulu kwishishini lezithambiso. Kubandakanya ukucofa i-inki ngesikrini se-mesh kumphezulu wezinto zokupakisha. Le ndlela iguquguqukayo, ivumela ukusetyenziswa kweentlobo ezahlukeneyo ze-inki, kuquka ezo zivelisa imibala eqaqambileyo kunye nokugqitywa kwe-textured. Ukuprintwa kwesikrini kuthandwa kakhulu ngokuprintwa kwindawo egobileyo, efana neebhotile kunye neetyhubhu.
2. Ushicilelo lwe-Offset
Ushicilelo lwe-Offset yenye indlela eqhelekileyo, ingakumbi kwimiba yemveliso emikhulu. Obu buchule bubandakanya ukudlulisa i-inki ukusuka kwipleyiti ukuya kwingubo yerabha, ethi ke ifake i-inki kwindawo yokupakisha. Ushicilelo lwe-Offset luyaziwa ngomgangatho walo ophezulu, iziphumo ezingaguqukiyo kwaye luhlala lusetyenziselwa ukupakisha okudinga imifanekiso eneenkcukacha kunye nesicatshulwa esihle, esifana neebhokisi zemveliso kunye neelebhile.
3. Isitampu esishushu
Isitampu esishushu, esikwabizwa ngokuba sisitampu se-foil, sibandakanya ukucinezela idiyizi eshushu kwifoyile ethi emva koko idluliselwe kwizinto zokupakisha. Ubuchwephesha buhlala busetyenziselwa ukwenza ukugqitywa kwesinyithi, ukunika ukupakishwa ukubukeka kweprimiyamu. Isitampu esishushu sisetyenziswa ngokuqhelekileyo kwiilogo, imida, kunye nezinye izinto zokuhombisa, ukongeza ukubamba ubuhle kunye nokunethezeka kwimveliso.
4. Ushicilelo lweDijithali
Ushicilelo lwedijithali lufumana ukuthandwa ngenxa yokuguquguquka kunye namaxesha okutshintsha ngokukhawuleza. Ngokungafaniyo neendlela zoshicilelo zemveli, ushicilelo lwedijithali alufuni iipleyiti okanye izikrini, luyenza ilungele ukubaleka okuncinci okanye ukupakishwa komntu. Le ndlela ivumela iibrendi ukuba zenze utshintsho ngokulula kuyilo kwaye ziprinte iiyantlukwano ezininzi kwimveliso enye, ukulungiselela imfuno ekhulayo yokwenza ngokwezifiso.
5. Ushicilelo lwePad
Ushicilelo lwePad bubuchule obuguquguqukayo obusetyenziselwa ukuprinta kwizinto ezinemilo engaqhelekanga. Kubandakanya ukuhambisa i-inki kwi-plate eqoshiwe kwi-pad ye-silicone, enokuthi ifake i-inki kwizinto zokupakisha. Ukuprintwa kwe-Pad kukulungele ukuprintwa kwiindawo ezincinci, ezicacileyo, ezifana ne-caps of lipsticks okanye emacaleni e-eyeliner pensile.
Ushicilelo lwe-Offset
Uzinzo kunye noTshintsho kuShicilelo
Njengoko uzinzo lusiya lubaluleke kakhulu kushishino lwezithambiso, iindlela zokuprinta ziyaphuhla ukuze zihlangabezane nemigangatho eco-friendly. Iimveliso zihlola ii-inki ezisekelwe emanzini kunye ne-UV, ezinempembelelo ephantsi yokusingqongileyo xa kuthelekiswa ne-inks yendabuko esekelwe kwi-solvent. Ukongeza, amandla oshicilelo lwedijithali ekunciphiseni inkunkuma kunye nokusetyenziswa kwamandla ahambelana nokutyhala koshishino kwiindlela eziluhlaza.
Izinto ezintsha kubuchwephesha boshicilelo zikwavumela ukuyila ngakumbi kunye noyilo lokupakisha olusebenzisanayo. Umzekelo, ukupakishwa kwenyani eyongeziweyo (i-AR), apho iikhowudi eziprintiweyo okanye imifanekiso inokuskenwa ukuze iveze umxholo wedijithali, yindlela evelayo eyonyusa amava omthengi. Iimveliso zisebenzisa ezi zinto zintsha ukunxibelelana nabathengi ngeendlela ezintsha, zongeza ixabiso ngaphaya kwemveliso ngokwayo.
Ixesha lokuposa: Aug-28-2024