Ihlabathi lokupakisha izithambiso linzima kakhulu, kodwa lihlala lifana.Zonke zisekelwe kwiplastiki, iglasi, iphepha, isinyithi, i-ceramics, i-bamboo kunye nemithi kunye nezinye izinto eziluhlaza.Ngalo lonke ixesha usazi kakuhle ulwazi olusisiseko, unokwazi kakuhle ulwazi lwezinto zokupakisha lula.Ngokudityaniswa kobuchwephesha be-Intanethi kunye neshishini lezinto zokupakisha, ukuthengwa kwezinto zokupakisha kuya kungena kwixesha labaphathi abaqeqeshiweyo bokuthengwa kwempahla.Abaphathi bokuthenga abasayi kuphinda baxhomekeke kwingeniso engwevu yemveli ukuze bazixhase, kwaye ngakumbi baya kusebenzisa umsebenzi wabo wokuthenga ukuze bazibonakalise.Ikhono, ukuze ingeniso yomsebenzi kunye nokukwazi ukuhambelana.

Ukuthengwa kokupakishwa ngumba obalulekileyo walo naliphi na ishishini elithengisa iimveliso.Kubalulekile ukuba nenkqubo yokuthengwa kwempahla yobungcali ukuze kuqinisekiswe ukuba ukupakishwa kwezithambiso ezifanelekileyo kufumaneka ngexabiso elifanelekileyo nangemilinganiselo efanelekileyo.Nangona kunjalo, kukho izizathu ezininzi zokuba kutheni ukuthengwa kwepakethi kunokuba kungasebenzi.

Esinye isizathu bubude obufutshane benkonzo yomthengi wokupakisha.Abathengi abangenamava basenokungabi nalo ulwazi kunye nezakhono eziyimfuneko ukwenza izigqibo ezizizo malunga nokuthengwa kokupakishwa.Oku kunokukhokelela kwizigqibo eziphosakeleyo, ezinjengokungahluli phakathi kwezimbo ezicelwe ngokukodwa, njengeiibhotile zokuthambisa ezingenamoya, iibhotile zokuthambisakunye neebhotile zokuvuthela, okanye ukukhetha ukupakishwa ngezinto ezingafanelekanga kwi-cosmetic formulations yangoku.

Esinye isizathu ngumsebenzi ongengomsebenzi wexesha elizeleyo okanye uthatyathelw’ indawo zezinye izikhundla.Ukuba umthengi wokupakisha akazibophelelekanga ngokupheleleyo emsebenzini, abanakho ukubeka phambili ukuthengwa kokupakishwa, okukhokelela ekulibazisekeni kwinkqubo okanye amathuba alahlekileyo okufumana amaxabiso angcono.

Ukunqongophala koqeqesho lobuchwephesha ekupakishweni kwezithambiso ezivela kwizinto eziluhlaza, uhlobo, isitayile kunokukhokelela ekuthengeni okungekho buchule.Ukuba iinkampani zebhrendi aziboneleli ngoqeqesho lwaneleyo kubathengi bazo bokupakisha, basenokungabi nalo ulwazi oluyimfuneko lwemathiriyeli ekhoyo, iinkcukacha zobuchwephesha bezo mathiriyeli, okanye iindlela ezingcono zokukhangela izinto.Oku kunokukhokelela kwizigqibo zokuthenga ezingeyomfuneko ezichaphazela umgangatho wemveliso, ixabiso kunye nodumo lwebrendi.

Ukunqongophala kwencwadana yemiyalelo kubathengi abakwinqanaba lokungena kwimarike yenye into enokuba negalelo ekuthengeni izinto ezingekho buchule.Ngaphandle kwezikhokelo ezicacileyo kunye neendlela ezifanelekileyo zokulandela, abathengi abakwinqanaba lokungena banokuba nzima ukukhangela inkqubo yokuthenga ngokufanelekileyo.Oku kunokukhokelela kukungasebenzi kakuhle, iimpazamo kunye namathuba alahlekileyo okwandisa ukuthengwa kwemathiriyeli yokupakisha, kwaye ukunxibelelana nababoneleli kunokuba yingxaki enkulu ukuba akukho sikhokelo sobuchwephesha, kwaye nokuba abanakufumana kwaye benze iimpazamo ngexesha.

Ukujongana nale miba kunokuncedisa ekuphuculeni inkqubo yokuthengwa kwempahla nokuqinisekisa ukuba amashishini anokufumana izinto zokupakisha ezifanelekileyo ngexabiso elifanelekileyo nangemilinganiselo efanelekileyo.Ke, yintoni enye into ekufuneka bayazi abathengi?

Ukuthenga abatsha kufuneka baqonde uphuhliso lwabaxhasi kunye nolwazi lolawulo.Qala ukuqonda ababoneleli benkampani abakhoyo, kwaye emva koko ufumane, uphuhlise kwaye ulawule ababoneleli abatsha.Phakathi kwabathengi kunye nababoneleli, kukho yomibini imidlalo kunye ne-synergies.Ulungelelwaniso lobudlelwane lubaluleke kakhulu.Njengenxalenye ebalulekileyo yekhonkco lonikezelo lwexesha elizayo, umgangatho wabanikezeli bezinto zokupakisha ngokuthe ngqo umisela enye yezinto ezibalulekileyo kwiinkampani ze-brand ukuba zikhuphisane kwimarike yokugcina.Nye.Ngoku kukho amajelo amaninzi aphuhliswe ngababoneleli, kubandakanywa amajelo aqhelekileyo angaxhunyiwe kwi-intanethi kunye namajelo avela kwi-intanethi.Indlela yokukhetha ngokufanelekileyo kwakhona ukubonakaliswa kobungcali.

Abathengi abatsha kufuneka baqonde ulwazi lwekhonkco lokubonelela ngezinto zokupakisha.Iimveliso zokupakisha kunye nababoneleli bayinxalenye yekhonkco lokubonelela ngokupakisha, kunye nekhonkco lokubonelela ngokupakisha okupheleleyo kubandakanya ababoneleli bangaphandle, ukuthengwa kwangaphakathi, uphuhliso, indawo yokugcina impahla, ukucwangcisa, ukucubungula kunye nokuzaliswa, njl.Ngokuphathelele ukuthengwa kwezinto zokupakisha, akuyimfuneko kuphela ukudibanisa nabanikezeli bangaphandle, kodwa kunye nokudibanisa nenkampani yangaphakathi, ukwenzela ukuba izinto zokupakisha zibe nesiqalo kunye nesiphelo, zenze umjikelo omtsha wokuthengwa kwempahla evaliweyo.