Kwishishini lobuhle, imbonakalo yokuqala ibalulekile. Xa abathengi bekhangela kwii-aisles okanye beskrola kwiivenkile ze-intanethi, into yokuqala abayiqaphelayo kukupakishwa. Ukupakishwa kwezinto zokuthambisa ayisiyonto nje yeemveliso zakho; sisixhobo sokuthengisa esinamandla esinokuphembelela izigqibo zabathengi kunye nokwakha ukunyaniseka kwe-brand. Kule bhlog, siza kuphonononga inkqubo yokudalaukupakishwa kwezithambiso zesikokwaye kutheni kubalulekile kwimpumelelo kwishishini lobuhle.
Icandelo loku-1: Kutheni ukuPhakhelwa ngokweSiko kubalulekile kumzi mveliso wobuhle
Icandelo lesi-2:Uyenza njani iPackaging yesiNtu yokuCosmetic
Icandelo 3:Isiphelo
Kutheni ukuPakisha okuSiko kubalulekile kuShishino lobuhle
1. Isazisi seBrand kunye nokuNakana
Ukupakishwa okuqhelekileyoinceda ekusekeni nasekuqiniseni ubuwena bebhrendi yakho. Yahlula iimveliso zakho kubakhuphisana kwaye yenza amava akhumbulekayo kubathengi. Ukupakishwa okuhambelanayo kunye nokukhangayo kunye nelogo yebhrendi yakho, imibala, kunye nezinto zoyilo zenza iimveliso zakho zibonakale kwangoko. Olu qwalaselo lwakha ukuthembana nokuthembeka, lukhuthaza ukuphinda uthenge.
2. Ukuphucula amava oMthengi
Ishishini lobuhle liyaphumelela kwi-aesthetics kunye namava eemvakalelo. Umgangatho ophezulu, ukupakishwa okuyilwe kakuhle konyusa amava omthengi ngokubanzi. Idlulisela imvakalelo yobunewunewu, ubungcali, kunye nengqalelo kwiinkcukacha. Abathengi banakho ukuthenga kwaye bacebise iimveliso eziza kwipakethe ekhangayo kunye nesebenzayo.
3. Ukukhusela iMveliso
Iimveliso zokuthambisa zihlala zibuthathaka kwaye zisengozini yokonakala. Ukupakishwa okuqhelekileyo kuyilelwe ukukhusela imveliso ngexesha lokuhamba, ukugcinwa kunye nokuphatha. Iqinisekisa ukuba imveliso ifikelela kumthengi kwimeko egqibeleleyo, igcina umgangatho wayo kunye nokusebenza kwayo.
4. Ukuthotyelwa kweMimiselo
Ukupakishwa okuqhelekileyo kunokulungelelaniswa ukuhlangabezana neemfuno ezithile zolawulo lweemarike ezahlukeneyo. Oku kuquka iimfuno zokuleyibheli, uluhlu lwezithako, kunye nezilumkiso zokhuseleko. Ukuthotyelwa kwemimiselo kubalulekile ukuphepha imiba yezomthetho kunye nokwakha ukuthembana kwabathengi.
5. Uzinzo
Ukupakishwa kwe-Eco-friendlyiya isibaluleka ngakumbi kubathengi. Ukupakishwa okuqhelekileyo kuvumela iibrendi ukuba zikhethe izinto ezizinzileyo kunye nokuyila izisombululo ze-eco-conscious. Oku akunciphisi impembelelo yokusingqongileyo kuphela, kodwa kwakhona kubhenela kubathengi abakhathalela indalo esingqongileyo, kuphucula isidima sohlobo.
Uyenza njani iPackaging yesiNtu yokuCosmetic
1. Qonda uphawu lwakho kunye nabaphulaphuli
Ngaphambi kokuyila ukupakishwa kwakho, kufuneka uqonde ngokucacileyo isazisi sophawu lwakho kunye nabaphulaphuli ekujoliswe kubo. Qwalasela le mibuzo ilandelayo:
Athini amaxabiso ebhrendi yakho kunye nomyalezo?
Ngoobani abaphulaphuli bakho?
Ziziphi izinto abazikhethayo kunye nezinto abazilindeleyo?
Oku kuqonda kuya kukhokela inkqubo yoyilo, iqinisekisa ukuba ukupakishwa kwakho kuhambelana nabathengi bakho kwaye kubonisa uphawu lwakho.
2. Iinkalo zoyilo
Uyilo lwepakethe yakho lubandakanya izinto ezininzi ekufuneka ziqwalaselwe ngononophelo:
a. ILogo kunye neBranding
Ilogo yakho bubuso bophawu lwakho. Qinisekisa ukuba iboniswe ngokucacileyo kwipakethe yakho. I-logo kufuneka icace, i-high-resolution, kunye nobukhulu obufanelekileyo. Ukusetyenziswa okufanayo kwemibala yebhrendi kunye neefonti kubalulekile kwinkangeleko ehambelanayo.
b. Ukuchwetheza
Khetha iifonti ezifundekayo kwaye zilungelelaniswe nobuntu bophawu lwakho. Kwiimpawu zodidi oluphezulu, iifonti ezintle kunye nezintsonkothileyo zisebenza kakuhle, ngelixa iifonti ezinesibindi nezidlalayo zinokufanelana neempawu zolutsha.
c. iSkimu soMbala
Imibala ivuselela iimvakalelo kwaye idlala indima ebalulekileyo ekuboneni abathengi. Khetha iskimu sombala esimele uphawu lwakho kwaye sibhenele kubaphulaphuli ojolise kubo. Ngokomzekelo, uhlaza luhlala lubonisa iimveliso zendalo kunye ne-eco-friendly, ngelixa igolide ingabonisa ubunewunewu.
d. Imifanekiso
Imifanekiso ekumgangatho ophezulu inokwandisa umtsalane wepakethe yakho. Sebenzisa imveliso yobuchwephesha bokufota okanye imizobo ehambelana nesazisi sophawu lwakho.
e. Ulwazi lweMveliso
Bonisa ngokucacileyo ulwazi lwemveliso ebalulekileyo njengezithako, imiyalelo yokusetyenziswa, kunye nemihla yokuphelelwa yisikhathi. Qinisekisa ukuba isicatshulwa siyafundeka kwaye siyahambelana nemigangatho yolawulo.
3. Ukukhethwa kwezinto
Ukukhetha izixhobo zokupakisha kwakho kubalulekile ekusebenzeni kunye nobuhle. Qwalasela ezi ndlela zilandelayo:
a. Iphepha kunye nekhadibhodi
Iphepha kunye nekhadibhodi zikhetho ezidumileyo zokupakishwa kwezithambiso ngenxa yokuguquguquka kwazo kunye nokuzinza. Ziyakwazi ukulungelelaniswa ngokulula ngeendlela ezahlukeneyo zokugqitywa ezifana ne-matte, igloss, okanye i-embossing.
b. Iplastiki
Ngelixa iplastiki inika ukuqina kunye nokhuseleko, ayihambelani nokusingqongileyo. Ukuba ukhetha iplastiki, cinga ukusebenzisa izinto ezinokuphinda zisetyenziswe okanye ezinokubola.
c. Iglasi
Iglasi ihlala isetyenziselwa iimveliso zokuthambisa ezikumgangatho ophezulu ngenxa yokuziva kwayo okutofotofo kunye nokukwazi ukugcina ingqibelelo yemveliso. Nangona kunjalo, inzima kwaye ibuthathaka ngakumbi kunezinye izinto.
d. Isinyithi
Ukupakishwa kwesinyithi, njenge-aluminium, kunika imbonakalo ekhangayo kunye neyanamhlanje. Iyakwazi ukuphinda isetyenziswe kwaye inika ukhuseleko olubalaseleyo kwimveliso.
4. Izisombululo zokuPakisha eziZinzileyo
Uzinzo yinkxalabo ekhulayo yabathengi kunye neempawu ngokufanayo. Cinga ngokubandakanya izinto ezilungele i-eco-friendly kuyilo lwakho lokupakisha:
a. Izinto eziRecycled
Sebenzisa iphepha elisetyenzisiweyo, ikhadibhodi, okanye iplastiki kwipakethe yakho. Oku kunciphisa impembelelo yokusingqongileyo kunye nokubhenela kubathengi abaqaphela i-eco-conscious.
b. Uyilo oluncinci
Khetha ukupakishwa kwe-minimalist esebenzisa izixhobo ezimbalwa. Oku akunciphisi inkunkuma kuphela kodwa kukwadlulisela imvakalelo yokulula kunye nobuhle.
c. Izikhongozeli ezinokuzaliswa kwakhona
Nikeza ngezikhongozeli ezinokuzaliswa kwakhona kwiimveliso ezifana neekhrimu kunye nezinto zokuthambisa. Oku kukhuthaza ukuthenga okuphindayo kwaye kunciphisa inkunkuma yokupakisha.
5. Iprototyping kunye noVavanyo
Ngaphambi kokuba ugqibezele ukupakishwa kwakho, yenza iiprototypes ukuvavanya uyilo, ukusebenza, kunye nokuqina. Qwalasela ezi ndlela zovavanyo zilandelayo:
a. Drop Tests
Linganisa iimeko zokuthumela ngenqanawa ngokulahla imveliso epakishiweyo ukusuka kubude obahlukeneyo ukuqinisekisa ukuba inokumelana neempembelelo ngaphandle komonakalo.
b. Iimvavanyo zokusingqongileyo
Veza ukupakishwa kwiimeko ezahlukeneyo zokusingqongileyo ezifana nokufuma, ubushushu, kunye nokukhanya ukuvavanya ukomelela kunye nokukhusela.
c. Ingxelo yoMthengi
Qokelela ingxelo evela kwiqela lesampulu yabathengi ukulinganisa ukusabela kwabo kuyilo lokupakisha kunye nokusetyenziswa.
6. Ukusebenza neNgcali
Ukusebenzisana nomyili wepakethe oyingcali okanye i-arhente inokulungelelanisa inkqubo kwaye iqinisekise iziphumo ezikumgangatho ophezulu. Bazisa ubuchwephesha kwimathiriyeli, iindlela zoyilo, kunye neenkqubo zokuvelisa, zikunceda wenze ukupakishwa okubalaseleyo kwintengiso.
7. Imveliso kunye noLawulo loMgangatho
Emva kokuba uyilo lugqityiwe, qhubela phambili kwimveliso. Khetha umenzi othembekileyo onamava kwipakethe ye-cosmetic. Ukuphumeza amanyathelo okulawula umgangatho ongqongqo ukuqinisekisa ukuhambelana kunye nemigangatho ephezulu.
8. UkuQaliswa kunye neNtengiso
Ekugqibeleni, hlanganisa ukupakishwa kwakho kwesiko kwisicwangciso sakho sokuthengisa. Gxininisa iimpawu ezizodwa zokupakishwa kwakho kwiintengiso zakho kunye namaphulo eendaba zoluntu. Yabelana ngasemva kwe-scenes amabali oyilo kunye nenkqubo yokuvelisa ukubandakanya abaphulaphuli bakho.
Ukuqukumbela
Ukupakishwa kwezithambiso zesiko kuyinkalo ebalulekileyo yesicwangciso sophawu kwishishini lobuhle. Ayikhuseli imveliso kuphela kodwa iphucula isazisi sohlobo, iphucula amava omthengi, kwaye idibana nemigangatho yolawulo nozinzo. Ngokuqonda ibhrendi yakho kunye nabaphulaphuli, ukuyila ngononophelo kunye nokuvavanya ukupakishwa kwakho, kunye nokusebenza neengcali, unokwenza ukupakishwa okutsala abathengi kwaye kuqhube impumelelo yeshishini.
Utyalo-mali kwipakethe yesiko kutyala kwikamva lophawu lwakho. Sisixhobo esinamandla esinokuthi, xa senziwe ngokufanelekileyo, sinyuse iimveliso zakho kwaye sikwahlule kukhuphiswano lwentengiso yobuhle.
Ixesha lokuposa: Jun-19-2024