Ungaqala njani ishishini le-cosmetic?

Ukusukela ubuhle kube yinxalenye yendalo yomntu ukususela kumaxesha amandulo. Namhlanje, abantu beminyaka yoo-1900 kunye nesizukulwana sika-Z bahamba "noqoqosho lobuhle" eTshayina nakwamanye amazwe. Ukusebenzisa izinto zokuthambisa kubonakala kuyinxalenye ebalulekileyo yobomi bemihla ngemihla. Kwaneemaski azinakukuthintela ukusukela kwabantu ubuhle: iimaski ziye zaqhuba ukuthengiswa kwezinto zokuthambisa amehlo kunye neemveliso zokhathalelo lolusu ukuba zinyuke; ukuthengiswa kwelipstick kwixesha lasemva kobhubhane kubone ukwanda okumangalisayo. Abantu abaninzi babona ithuba kwishishini lobuhle kwaye bafuna iqhekeza lepayi. Kodwa uninzi lwabo aluyazi kakuhle indlela yokuqalisa ishishini lokuthambisa. Eli nqaku liza kwabelana ngeengcebiso ezithile zokuqalisa inkampani yokuthambisa.

Amanyathelo ambalwa okuqala kakuhle

 

1. Qonda iimfuno zemarike kunye neendlela ezisetyenziswayo

Eli linyathelo lokuqala ekuqaliseni ishishini. Ubugcisa baseTshayina bemilinganiselo yemfazwe kukuba "uyazi wena kunye notshaba olunye". Oku kuthetha ukuba kuyimfuneko ukuqonda iimfuno kunye neendlela zemarike. Ukuze wenze oku, ungenza uphando lwewebhusayithi, uye kwimiboniso yobuhle kunye neziganeko ekhaya nakwamanye amazwe, kwaye utshintshiselane ngezimvo nabantu abangaphakathi kushishino abanjengeengcali okanye abacebisi.

 

2. Chonga imakethi ekhethekileyo

Oosomashishini abaninzi banokukhetha ukusebenza kwimarike eneemveliso ezithile. Abanye babo banokujolisa ngokukodwa kubathengi abanolusu olubuthathaka kwaye babanike iimveliso ezenziwe ngezithako zendalo. Abanye babo banokuthengisa iimveliso zemilebe okanye zamehlo. Abanye babo banokusebenza kwindawo yokupakisha okanye yezixhobo zobuhle. Nokuba kunjalo, kuya kufuneka wenze uphando olongezelelweyo lwemarike ukuze ufumane indawo yakho yokuqala kunye nemveliso ephambili.

 

3. Yila isicwangciso seshishini

Ukuqala ishishini akulula, kwaye uninzi lwamashishini amatsha ayasilela. Ukungabikho kwesicwangciso esibanzi nesineenkcukacha yimbangela yaloo nto. Ukuze uphuhlise isicwangciso seshishini, kufuneka uchonge ubuncinane oku kulandelayo:

 

Uthumo kunye nenjongo
Abathengi ekujoliswe kubo
Uhlahlo lwabiwo-mali
uhlalutyo lomncintiswano
Icebo lokuthengisa

 

4. Phuhlisa uphawu lwakho

Ukuba ufuna iimveliso kunye neenkonzo zakho zichukumise abathengi, udinga uphawu oluqinileyo. Yila uphawu olukhethekileyo noluhle olubonisa umfanekiso wophawu lwakho ukuze lutsale ingqalelo yabantu.

 

5. Khetha umthengisi

Xa ufuna ababoneleli, kufuneka uqwalasele oku kulandelayo: 

 

ixabiso
umgangatho wemveliso kunye nenkonzo
Ukuhambisa ngenqanawe
ulwazi lobungcali

Kakade ke, uneendlela ezininzi onokukhetha kuzo: abavelisi, iinkampani zorhwebo, iiarhente, njl. Zonke zinamandla kunye nobuthathaka bazo. Kodwa njengeengcali ezinamava, sicebisa ukuba umenzi okumgangatho ophezulu unokuba lolona khetho lufanelekileyo. Banolawulo oluqinileyo lomgangatho ngoko akufuneki ukhathazeke ngomgangatho. Ukusebenza ngokuthe ngqo nomzi-mveliso kuya kuthintela iindleko zokuhlawulela umntu ophakathi. Bahlala beneenkqubo zothutho ezivuthiweyo. Ayipheleli apho, ubuchule babo bunokubonelela ngeenkonzo ze-OEM kunye ne-ODM.

Xa ukhetha umthengisi, ezinye iindlela zinokuba luncedo:

 

Yiya kumsitho okanye umboniso wobuhle
isincomo somhlobo
Iinjini zokukhangela ezikwi-intanethi ezifana neGoogle
Amanye amaqonga akwi-intanethi afana ne-Alibaba, Made in China, Global Sources okanye Beauty Sourcing

Nangona kunjalo, akulula ukukhetha abanye ababoneleli abasemgangathweni phakathi kwabaninzi abakwilizwe nakwamanye amazwe.

 

6. Chonga iindlela zokuthengisa kunye nokusasaza

Njengomntu osaqalayo, ungathengisa iimveliso zakho ngeendlela ezahlukeneyo, kuquka amaqonga akwi-intanethi (amaqonga e-B2B, e-B2C okanye kwimidiya yoluntu), ivenkile yakho engaxhunyiwe kwi-intanethi, i-salon yasekuhlaleni, i-spa okanye i-boutique. Okanye unokufumana ii-arhente ezithile kwimiboniso yobuhle.