Ukufuna ubuhle bekuyinxalenye yendalo yomntu ukususela kumaxesha amandulo.Namhlanje, iMillennials kunye neGen Z bakhwele igagasi "loqoqosho lobuhle" eTshayina nangaphaya.Ukusebenzisa izithambiso kubonakala kuyinxalenye ebalulekileyo yobomi bemihla ngemihla.Kwanezigqubuthelo zobuso azinakunqanda ukufuna kwabantu ubuhle: izigqubuthelo zobuso ziye zaqhubela phambili ukuthengiswa kwezithambiso zamehlo kunye neemveliso zokunyamekela ulusu ukuba zinyuke;Ukuthengiswa kwe-lipstick kwixesha le-post-epidemic kubone ukwanda okumangalisayo.Abantu abaninzi babona ithuba kwishishini lobuhle kwaye bafuna iqhekeza lepayi.Kodwa uninzi lwabo alazi ncam ukuba lingaqala njani ishishini lokuthambisa.Eli nqaku liza kwabelana ngeengcebiso zokuqalisa inkampani yezithambiso.

Amanyathelo ambalwa kwisiqalo esihle

 

1. Qonda iimfuno zemarike kunye neendlela

Eli linyathelo lokuqala lokuqalisa ishishini.Ubugcisa baseTshayina bexabiso lemfazwe "uzazi wena kunye notshaba olunye".Oku kuthetha ukuba kuyimfuneko ukuqonda iimfuno zemarike kunye neendlela.Ukwenza oku, unokwenza uphando kwiwebhusayithi, uzimase imiboniso yobuhle kunye nemisitho yasekhaya nakwamanye amazwe, kwaye utshintshiselane ngezimvo nabangaphakathi kwishishini njengeengcali okanye abacebisi.

 

2. Chonga imarike niche

Oosomashishini abaninzi banokukhetha ukusebenza kwimarike ye-niche.Ezinye zezi zinokujolisa ngokukodwa abathengi abanolusu olubuthathaka kwaye babanike iimveliso ezenziwe ngezithako zendalo.Abanye babo banokunikezela ngemilebe okanye iimveliso zamehlo.Abanye babo banokusebenza kwipakethe okanye kwi-niche yezixhobo zobuhle.Nakweyiphi na imeko, kuya kufuneka wenze uphando olongezelelweyo lwentengiso ukuchonga i-niche yakho yokuqalisa kunye nemveliso yeflegi.

 

3. Phuhlisa isicwangciso soshishino

Ukuqala ishishini akukho lula, kwaye uqalo oluninzi luyasilela.Ukunqongophala kwesicwangciso esipheleleyo kunye nesicacileyo ngokuyinxenye kungunobangela.Ukuphuhlisa isicwangciso soshishino, kufuneka uchonge oku kulandelayo:

 

Injongo kunye neNjongo
Kujoliswe kubathengi
Uhlahlo lwabiwo-mali
uhlalutyo lokhuphiswano
Isicwangciso sokuthengisa

 

4. Phuhlisa ibhrendi yakho

Ukuba ufuna ukuba iimveliso kunye neenkonzo zakho zichukumise abathengi, udinga uphawu oluqinileyo.Yila ilogo ekhethekileyo, entle ebonisa umfanekiso webhrendi yakho ukutsala umdla wabantu.

 

5. Khetha umthengisi

Xa ukhangela ababoneleli, kufuneka ucinge: 

 

ixabiso
imveliso kunye nomgangatho wenkonzo
Ukuhambisa ngenqanawe
ulwazi lobuchwephesha

Ngokuqinisekileyo, unokhetho oluninzi: abavelisi, iinkampani zokurhweba, ii-arhente, njl. Bonke banamandla kunye nobuthathaka babo.Kodwa njengeengcali ezinamava, sicebisa ukuba umenzi wesiphelo esiphezulu unokuba lolona khetho lulungileyo.Banolawulo olungqongqo lwekhwalithi ukuze ungabi naxhala malunga nomgangatho.Ukusebenza ngokuthe ngqo nomzi-mveliso kuya kuthintela iindleko zokuhlawula umntu ophakathi.Ngokuqhelekileyo baneenkqubo zolungiselelo oluvuthiweyo.Ayisiyiyo loo nto kuphela, ubuchule babo bunokubonelela ngeenkonzo ze-OEM kunye ne-ODM.

Xa ukhetha umthengisi, amanye amajelo anokuba luncedo:

 

Yima kumsitho wobuhle okanye umboniso
isincomo somhlobo
Iinjini zokukhangela kwi-Intanethi ezifana neGoogle
Amanye amaqonga e-intanethi afana ne-Alibaba, Yenziwe e-China, iMithombo yeHlabathi okanye i-Beauty Sourcing

Nangona kunjalo, akulula ukukhetha ababoneleli abasemgangathweni kuninzi lwabagqatswa basekhaya nabangaphandle.

 

6. Chonga iindlela zokuthengisa nokusasaza

Njengokuqala, unokuthengisa iimveliso zakho ngokusebenzisa amajelo amaninzi, kubandakanywa amaqonga e-intanethi (i-B2B, i-B2C amaqonga okanye imidiya yoluntu), ivenkile yakho engaxhunyiwe kwi-intanethi, i-salon yendawo, i-spa okanye i-boutique.Okanye unokufumana ezinye iiarhente kwimiboniso yobuhle.