Njengoko "idyasi" yokuqala kubathengi ukuqonda iimveliso kunye neempawu, ukupakishwa ubuhle bekusoloko uzibophelele ekuboneni kunye concreting ixabiso art kunye nokuseka umaleko wokuqala zoqhagamshelwano phakathi abathengi kunye neemveliso.
Ukupakishwa kwemveliso elungileyo akunakulungelelanisa nje ubume bubonke bophawu ngombala, umbhalo, kunye nemizobo, kodwa kwakhona ulibambe ngeliso lengqondo ithuba lemveliso, ube nempembelelo yeemvakalelo kwimveliso, kwaye uvuselele umnqweno wabathengi wokuthenga nokuthenga ukuziphatha.
Ngokunyuka kweGeneration Z kunye nokuxhaphaka kweendlela ezintsha, iikhonsepthi ezintsha zolutsha kunye nobuhle obutsha ziya zichaphazela ishishini lokupakisha izithambiso. Iibrendi ezimele iindlela zobuhle ziqala ukubona ii-twist ezintsha.
Ezi ndlela zilandelayo zinokuba zezona ziphambili ezibumba ikamva loyilo lokupakisha kwaye zinokusebenza njengezikhokelo ezibalulekileyo zesalathiso sekamva lokupakishwa kobuhle.
1. Ukunyuka kweemveliso ezinokuzaliswa kwakhona
Ngokuziphendukela kwengcamango yokhuseleko lokusingqongileyo, ingcamango yophuhliso oluzinzileyo ayiseyiyo isiqhelo, kodwa iyinxalenye ebalulekileyo yayo nayiphi na inkqubo yokupakisha. Nokuba ukhuseleko lokusingqongileyo luba ngomnye wobunzima obusetyenziswa ngabantu abancinci ukunyusa ukuthandeka kohlobo.
2. Njengokupakisha imveliso
Ukugcina indawo kunye nokuphepha inkunkuma, ukupakishwa kwemveliso ngakumbi nangaphezulu kuba yinxalenye ephambili yemveliso ngokwayo. "Ukupakishwa njengemveliso" sisiphumo sendalo sokutyhala izisombululo zokupakisha ezizinzileyo kunye noqoqosho lwesetyhula. Njengoko lo mkhwa ukhula, sinokubona enye indibaniselwano yobuhle kunye nomsebenzi.
Umzekelo wale ndlela yiKhalenda ye-Advent ye-Chanel yokubhiyozela ikhulu leminyaka ye-N ° 5 yevumba. Ukupakishwa kulandela imilo ye-iconic yebhotile ye-perfume, enkulu kwaye yenziwe nge-pulp ebunjiweyo ehambelana nokusingqongileyo. Ibhokisi nganye encinci ngaphakathi iprintwa kunye nomhla, kunye nokwenza ikhalenda.
3. Uyilo lokupakisha oluzimeleyo kunye nelokuqala
Iibrendi ezingakumbi zizibophelele ekudaleni iikhonsepthi zohlobo lwazo ngendlela eyiyo, kunye nokuyila izisombululo zokupakisha ezizodwa zokuqaqambisa iziphumo zazo zohlobo.
4. Ukunyuka koYilo oluFikelelekayo noluBandakanyayo
Umzekelo, ezinye iibhrendi ziye zayila iBraille kwipakethe yangaphandle ukubonisa inkathalo yoluntu. Ngexesha elifanayo, ezininzi iimveliso zinekhowudi ye-QR yoyilo kwipakethe yangaphandle. Abathengi banokuskena ikhowudi ukuze bafunde ngenkqubo yokuvelisa imveliso okanye izinto ezisetyenziswa kumzi-mveliso, nto leyo ekhulisa ukuqonda kwabo imveliso kwaye iyenze ibe yeyona nto ithandwayo kubathengi.
Njengoko isizukulwana esincinci sabathengi beGen Z ngokuthe ngcembe sithatha indawo yokusetyenziswa, ukupakishwa kuya kuqhubeka nokudlala indima kwinkqubo yabo yokugxila kwixabiso. Iimpawu ezinokubamba iintliziyo zabathengi ngokupakisha zinokuthatha inyathelo lokuqala kukhuphiswano oluqatha.
Ixesha lokuposa: Jul-05-2023