Ukupakisha yindlela yokunxibelelana ngokuthe ngqo nabathengi, kwaye ukuhlaziya okanye ukuphucula okubonakalayo kophawu kuya kubonakala ngokuthe ngqo kwiphakheji. Kwaye ukuthengisa ngokubambisana phakathi kwemida sisixhobo sokuthengisa esidla ngokusetyenziswa ukwenza iimveliso kunye neebhrendi. Iindidi ezahlukeneyo zokuthengisa ngokubambisana okungalindelekanga phakathi kwemida, azisebenzisi nje kuphela ubuchule bokupakisha kumgca wokuqala wemveliso ukudala "iphepha lentengiso" elifanelekileyo lophawu, kodwa zinokusetyenziswa ukungena kwisangqa sabathengi abancinci, ukususela ekuqaleni kokupakisha ukuze abasebenzisi babone ubuchule bokuvelisa nokukhula kophawu, baze bazinzise imakethi.
Kutshanje, ukuthengisa ngokubambisana kwe-cross-border kuya kushushu ngakumbi, zonke iimpawu eziphambili zizama ukwenza uphawu olufanayo lwe-cross-border, kodwa kwavela nendibaniselwano yethu engalindelekanga. Kunokuthiwa uphawu lokuthengisa ngokubambisana kwe-cross-border lubonakala luthanda kakhulu. Iimpawu bezizama ukuguqula umbono we-brand kwiingqondo zesizukulwana esitsha kwiindawo ezahlukeneyo, ukuze zitsale abathengi abancinci, uphawu kwintengiso ye-cross-border luyaqhubeka nokuvelisa ngesibindi iintlobo ngeentlobo zokuthengisa ezingaphandle kwe-border ngenani elikhulu lamatyala avula amehlo, kodwa kwakhona ukuvumela uninzi lwabathengi ukuba babone ukuguquguquka kophawu, lunike uphawu amathuba angcono ngakumbi.
UBarbie ebesoloko evutha ngumsindo kutshanje, namhlanje makhe sijonge ezo paki zikaBarbie ezisebenzisa uphawu oluhambelanayo!
I-Colorpop kunye neBarbie
Intsebenziswano phakathi kweColorpop kunye neMalibu Barbie. Yenza ukupakisha umgubo weBarbie, ilipstick kaBarbie, isithunzi samehlo sikaBarbie, izinto ezibalaseleyo zikaBarbie, isipili sikaBarbie ...... kukuvumela ukuba uphuphe ubuyele kwimidlalo yobuntwana kaBarbie.
UColorkey kunye noBarbie
I-Colorkey ikwaqalise imveliso entsha kunye neBarbie co-branding, iBarbie Sweetheart Mini Lip Glaze Set, iBarbie Sweetheart Eyeshadow Palette, ukwenza imveliso enye ephuphayo yenkosazana yesithandwa.
I-Banila Co kunye neBarbie
I-Banila Co kunye neBarbie basebenzisana ekuqalisweni kweemodeli ezisebenzisa uphawu lwekrimu yokususa izimonyo, ikrimu yokucoca kunye nokupakishwa okulinganiselweyo, okuthandekayo nokuthandekayo, kuhlala kubonakalisa imvakalelo yobuntombazana, inomtsalane kakhulu kubathengi.
Olu phawu lukhethe ukusebenzisana nehlabathi lezinto zokuthambisa, kodwa lukwathathele ingqalelo indlela ekhoyo ngoku yokuthambekela kobuhle. Kwelinye icala, lunokubonisa umxholo wokupakisha ngendlela engabonakaliyo, ngaphandle kokulahlekelwa lixabiso loyilo, kodwa nokuba uphawu luphumelele kwindawo ethile yabathengi. Nangona kunjalo, nangona uphawu oludibeneyo lunomdla, ukuba ufuna izinto ezintsha kwaye ungayinaki umxholo wophawu, kodwa kulula ukubeka inqwelo phambi kwehashe. Ke ngoko, xa ukhetha iqela elidibeneyo lophawu, uphawu kufuneka luqale lufumane iimpawu zalo zemveliso, ukuze i-crossover ifaneleke kubathengi ukuyithenga.
Ezi mpawu zokuthambisa zidibanisa ngempumelelo iBarbie ngokwayo inobugcisa bokuqala, iimpawu zobuntu kunye neendlela zobuhle zabathengi banamhlanje, ukupakishwa kunokuthengiswa kunye, okunika abathengi amava amatsha ngakumbi.
Kodwa ngefilimu kunye nomabonwakude we-toy IP, ingcaciso kaBarbie "yobuhle" nokuba kwisihlwele seemarike ezikhuphisanayo ukufumana ukuvezwa okuqhubekayo, abaphulaphuli abaqinileyo, ukuze abantu abaninzi kwihlabathi liphela le-Barbie IP bafumane imvakalelo yeemvakalelo, bavune ixabiso leemvakalelo, kufanelekile ukuphonononga. Intengiso ye-co-branding yingongoma eqhubekayo ukuba sifuna ukufumana ukuguqulwa okusebenzayo kwentengiso, ukuseka nokugcina ingqiqo yabasebenzisi yobuntu kunye nokuthanda uphawu, kunye nokugqibezela ukukhanyiselwa kwexabiso elichanekileyo loluntu egameni elithi "co-branding". Ukuphuculwa kokupakisha kuyimfuneko, kodwa indlela yokuphucula yimfuneko yokucinga ngononophelo.
Ixesha lokuthumela: Agasti-04-2023
