Mintel's "2030 Global Beauty and Personal Care Trends" ibonisa ukuba zero inkunkuma, njengenye ezinzileyo,iingqiqo eziluhlaza kunye nokusingqongileyo, iyakufunwa luluntu.Ukutshintsha imveliso yobuhle ibe yipakethe ehambelana nokusingqongileyo kunye nokomeleza ingqikelelo “yokungabikho kwenkunkuma” kwizithako zemveliso kuya kuthandwa ngabathengi.

Umzekelo, i-brand yokhathalelo lwesikhumba i-UpCircleBeauty isebenzise ibala lekofu kunye neti evundiweyo ukwenza ukucoca, ukukhuhla kunye neemveliso zesepha.I-niche brand ye-perfume i-Jiefang Orange County iye yasungula i-perfume entsha kunye "nenkunkuma yezinto eziphilayo" njengento ekrwada.I-brand yokunakekelwa kwesikhumba sabantwana i-Naif ikwasebenzisana neenkampani zamaDatshi i-Waternet kunye ne-AquaMinerals ukuguqula iintsalela ze-calcite e-Amsterdam amanzi okusela zibe yimveliso yobuhle, endaweni ye-microbeads kwizikhuhla zobuso ngamasuntswana e-calcite.

Ukongeza, ukulandela umkhwa wobuhle obucocekileyo, "ukhathalelo lwesikhumba olulula" luya kukhula ngokukhawuleza kwiminyaka elishumi ezayo.Kule ntsimi, ii-brand ezininzi nangaphezulu ziye zahamba phambili.I-brand yaseJapan i-MiraiClinical isebenzisa ingcamango yokuncinci kuninzi, kwaye iimveliso zabo eziphambili ziqulethe i-squalane kuphela.I-brand yaseBrithani i-Illuum isebenzisa ingcamango ye-brand ethi "Ukhonza iimveliso ezimbalwa".Uluhlu lokunakekelwa kwesikhumba oluqaliswe lunika kuphela iimveliso ezi-6, ezininzi zazo ziqulethe izithako ezi-2-3 kuphela, ezijolise ekuboneleleni ulusu ngesondlo esifunekayo.

I-"Zero waste" kunye "nokhathalelo lwesikhumba olulula" iya kuba yeyona nto iphambili, kwaye ukupakishwa okuhambelana nokusingqongileyo, okuzinzileyo, okuluhlaza, kunye neekhonsepthi ezinobume bendalo ziya kuthandwa.