Iindlela ezi-5 eziphambili zokupakisha iphepha elizinzileyo lezinto zokuthambisa

Ubunewunewu budibana nobuhle bendalo: kutheni izinto zokuthambisa ezipakishwayo zephepha zitsala ingqalelo—kunye nendlela abathengi abakrelekrele abafumana ngayo imali ngobuhle obuluhlaza.

Phosa iiplastiki zakho ezixineneyo kunye neetyhubhu ezixineneyo—izinto zokuthambisa zokupakisha iphephaZiyavutha kakhulu. Njengoko abathengi abaqaphela indalo behlola uluhlu lwezithako kwaye behlola ukupakisha okufana nabaphandi bobuhle, iimpawu ezingazikhathaleliyo izinto ezizinzileyo zisengozini yokushiywa eluthulini (okanye okubi nangakumbi, zirhoxiswe kwiTikTok).

NyeIngxelo kaMcKinseyufumanise ukuba ama-60% abathengi bacinga ukuba ukupakisha okuzinzileyo yinto ebalulekileyo xa bethenga iimveliso zobuhle. Inguqulelo? Ukuba imveliso yakho inxitywe ngeplastiki, isenokungajongwa kabini—nokuba ifomula yayo ingenasiphako kangakanani na.

Oku akupheleli nje ekusindiseni imithi—kuxhomekeke ekuhlaleni kubalulekile. Iimpawu ezikrelekrele azitshintshi nje izinto; zenza amava apheleleyo ngezinto ezinokuphinda zisetyenziswe nezinobukhazikhazi.ityhubhu yobuhleimikhono ehlekisayo yokunethezekakwayeuxanduva.

Imibono Ekhawulezileyo: Utshintsho Oluphambili Lwabathengi kunye Neempawu Zoyilo Kwizinto Zokuhombisa Zokupakisha Amaphepha

➔Imfuno Eqhutywa Yindalo: Ngaphezulu kwama-60% abathengi baseMelika ngoku babeka phambili ukupakisha okuzinzileyo, nto leyo eyenza ukupakisha amaphepha okusingqongileyo kube yeyona nto ibalulekileyo kwiinkampani zobuhle.

➔Impembelelo yeSizukulwana Z kunye neMillennial: Abathengi abancinci bayayiqhubela phambili le ndlela, befuna izinto ezibonakalayo nezingenabungozi kwiplanethi kwiipakethe zezithambiso.

➔Kubalulekile Ukuphinda Usetyenziswe kunye Nokubumba: Abathengi baya besahlula phakathi kwezinto ezinokuphinda zisetyenziswe, ezinokubola, kunye nezinto ezinokugqunywa ngumgquba—ukuqonda la magama kuchaphazela ukuthembana kwebhrendi.

➔Uyilo luhlangabezana nokusebenza kakuhle: Iisitayile ezincinci, iimpawu ezisebenzisanayo, kunye neefomathi ezininzi ziphakamisa ukupakisha amaphepha ukusuka ekubeni lula ukusonga ukuya kumava ophawu.

➔Intengiso enozinzo: Iimpawu ezisebenzisa izisombululo ezisekelwe ephepheni zibona ukuthembeka okuphuculweyo kunye nomfanekiso ophuculweyo—obonisa ukuba ukhetho oluluhlaza luyayiphucula indlela yokuziphatha kunye nengeniso.

Izinto Ezikhethwa Ngabathengi Eziqhuba Iindlela Zokupakisha Amaphepha Ezizinzileyo

Njengoko ulwazi ngendalo lusiya lusanda, abantu bayatshintsha indlela abathenga ngayo—ingakumbi xa kufikwa kwinto edibanisa iimveliso zabo.

Ukutshintsha Kwezimo Zengqondo: Kutheni Abathengi Bekhetha Iindlela Ezizinzileyo

• Ukuqonda ngendalo esingqongileyoayisengomntu ukhethekileyo—iyinto eqhelekileyo. Abantu bakhangela ngokukhutheleyo izinto zokupakisha ezingaphelelangaiindawo zokulahla inkunkuma.
• Ukunyuka kweukusetyenziswa kokuziphatha okuhlekuthetha ukuba abathengi bafuna iimveliso ezibonisa ixabiso labo, kungekhona nje ukulula.
• Abathengi badibanisaizigqibo zokuthengangefuthe lexesha elide, ityhalela iimpawu ekukhetheni iimveliso eziluhlaza.
• Iimveliso ezineukupakisha okuzinzileyo, ingakumbi kubuhle nokhathalelo lolusu, ngoku zifumene ingqalelo engaphezulu kunabakhuphisana nabo abanezinto zeplastiki.
• Inani elikhulayo labathengi abasebenzisana naboiimveliso ezinobuhlobo nokusingqongileyongomgangatho noxanduva, nto leyo ebanika ithuba lokukhuphisana.
• Abathengi abaziyo badla ngokwenza uphando ngaphambi kokuba bathenge, bevumelana neenkampani ezibeka phambili iplanethi ngaphezu kwenzuzo.

Ukususelaibhotile ephinda izalisweKwiinketho zokusonga izinto ezibolayo, imfuno yokupakisha okukrelekrele yenze amagama anje “ngokugquma” abe yinxalenye yentetho yemihla ngemihla kwihlabathi lezinto zokuthambisa zokupakisha iphepha.

I-Millennials kunye ne-Gen Z: Ukukhuthaza ukhetho olunobuhlobo nokusingqongileyo

• Abathengi abancinci—ingakumbiAbathengi beMillennialkunye nabo bavelaIsizukulwana Z—babhala ngokutsha imithetho yokuthembeka kwebhrendi ngokubeka phambili uzinzo kuneempawu zesimo.

1. La maqela anolwazi lwedijithali alindele ukuba izinto zicace gca kuyo yonke indawo—ukusuka ekufumaneni ulwazi ukuya ekuthumeleni ulwazi.
2. Bavavanya umngcipheko wekhabhoni yophawu lomkhiqizo ngokusondeleyo njengoko besenza uphononongo lwemveliso.
3. Imidiya yoluntu iyawandisa amathuba abo okukhetha; ukuba imveliso yakho ayihambelani ne-eco badge, isenokungahambelani.

✦ Ixabiso labo lingena nzulu kwimiba efana notshintsho lwemozulu kunye nokunciphisa inkunkuma—abakhethi nje kuphela iimpawu; bakhetha ikamva.

Impembelelo yezi zizukulwana kwizithambiso zokupakisha amaphepha inkulu kakhulu—zifuna uyilo oluncinci oluhambelana nokuzinza okuphezulu. Ukuba imveliso yakho iluhlaza ngaphakathi nangaphandle, uya kufumana ingqalelo yazo.

Indlela iBrand Transparency echaphazela ngayo izinto ozikhethayo xa upakisha

Iimpawu azisenakuzenza ngathi zezobuxoki—abathengi bafuna iirisithi xa kufikwa kwizithembiso zokuzinza.

• Cima iilebheli malungaukufumana ulwazi ngokuziphatha, ukuphinda kusetyenziswe, okanye ukubola kwezinto eziphilayo kwakha ukuthembana kokwenene.

• Xa iinkampani zabelana ngokukhululekileyo ngeenkcukacha malunga nothungelwano lwazo lokubonelela okanye zisebenzisa izatifikethi zomntu wesithathu, zibonwa njengezithembekileyo ngakumbi ngabantu banamhlanje abakhathalele indalo.

• Iimveliso ezibonisa ulwazi oluchanekileyo ngezinto ezisetyenzisiweyoukupakishwa kwezithambiso, njengephepha eliqinisekisiweyo yi-FSC okanye i-inki ezisekelwe kwisoya, phumelela amanqaku ngoko nangoko.

NgokweNgxelo yeHlabathi yoZinzo kaNielsenIQ ka-2024,78% yabathengibathi banokuthi bathenge kwiibhrendi ezichaza ngokucacileyo iindlela ezizinzileyo kwileyibhile okanye kwiwebhusayithi—umthetho omkhulu kakhulu ukuba ungawunaki.

Kwimveliso ezifunda ngezisombululo zokuthambisa zephepha, ukucaca akunyanzelekanga—kulindelekile. Kulapho iTopfeelpack ikhanya khona ngokunceda iimveliso ukuba zihambe ngentetho ngeendlela ezicacileyo nezizinzileyo ezakhelwe ngqo kuyo yonke into.ijagi yekhrimukunye nebhotile yokusonga abayivelisayo.

Iimpawu eziphambili zokuPakisha iphepha elinobuhlobo nokusingqongileyo

Ilungele ukusingqongileyoizinto zokuthambisa zokupakisha iphephabatshintsha indlela iimpawu ezicinga ngayo ngozinzo, kunye nezixhobo ezikrelekrele kunye nokukhetha okuluhlaza okukhokela indlela.

I-Compostable vs. Biobolible: Yintoni umahluko?

• InokugqunywaIzinto ziyaqhekeka zibe zizinto ezingenabungozi ezifana namanzi, i-carbon dioxide, kunye ne-biomass phantsi kweemeko ezithile zokwenza umgquba.
• IyabolaIzinto ziyabola ngokwendalo kodwa zinokushiya intsalela okanye zithathe iminyaka ngaphandle kweendawo ezilawulwayo.
• Izinto ezisetyenziswa ekugqumeni umhlaba zixhasa impilo yomhlaba ngokuwutyebisa ngezondlo emva kokubola.
• Ayizizo zonke iimveliso ezinokubola ezikwaziyo ukubola ekhaya—ezinye zifuna izakhiwo zoshishino.
• Iilebheli ezididayo? Ewe. Khangela iziqinisekiso ezifanaI-ASTM D6400okanye i-EN13432 ukuze wazi ukuba uthenga ntoni ngokwenene.
• Ngamafutshane, i-compost = ingcono emyezweni wakho; i-biobolid = ingcono kuneplastiki kodwa ayisoloko ifanelekile.

Kwiibrendi ezisebenzisaizinto zokuthambisa zokupakisha iphepha, ukusebenzisa umgquba kuthetha ukuvumelana nabathengi abaqaphela indalo abaxabisa iinkqubo zokucocwa okucocekileyo ngokwenene.

Indima Yokusetyenziswa Kwakhona Kwizigqibo Zabathengi

Ukuphinda usebenzise izinto kwakhona akusekho nje into emnandi ukuba nayo—kuyaphazamisa. Ingxelo yakutshanje yeNielsenIQ yasekuqaleni kowama-2024 ifumanise ukuba phantse abathengi abathathu kwabane bayayiphepha imveliso ngaphandle kwesizathu esicacileyo.ukuphinde kusetyenzisweulwazi malunga nokupakishwa.izinto zokuthambisa zokupakisha iphepha, oku kuthetha ukuba ukuprinta ezo ntolo zincinci akwanelanga—kufuneka uyibhale kakuhle. Kwaye, ukuba ibhokisi yakho ibukeka intle nasemva kokuba iphinde yasetyenziswa kwakhona? Ngamanqaku ebhonasi lawo.

Iindlela Ezintsha Zokusebenzisa Ii-inki Ezisekelwe Kwizityalo Ekupakisheni

• Ezi inki ziphuma kwimithombo evuselelekayo efana neesoya, i-algae, kwanesitatshi sombona, zilahla ngokupheleleyo iityhefu ezisekelwe kwi-petroleum.

• Zinciphisa ukukhutshwa kwe-VOC ngexesha lokuprinta—zingcono kakhulu kubasebenzi nakwihlabathi liphela.

• Imibala iyabonakala njengeenki ezenziwe ngokwenziwa kodwa iza nophawu oluncinci.

• Ilungele ukupakisha i-boutique yexesha elifutshane esetyenziswa rhoqo ziinkampani ze-indie cosmetic ezizama ukugcina izinto zintsha kwaye zizinzile.

Kwihlabathi leizinto zokuthambisa zokupakisha iphepha, ukutshintshela kwii-inki ezisekelwe kwizityalokungaphezulu nje kokuphucula ubuhle—yingxelo yokuba ubuhle akufuneki buziswe ngeendleko zoMhlaba.

Izinto Ezilula: Ukunciphisa Unyawo Lwekhabhoni

Uzinzo alupheleli nje kwinto engena ebhokisini—lumalunga nokuba loo bhokisi ihamba umgama ongakanani kwaye inzima kangakanani xa ifika apho.

1. Izinto ezikhaphukhaphu zithetha ukuba amafutha atshiswe kancinci ngexesha lokuthunyelwa—izibalo ezilula ezifikelela ngokukhawuleza kumawaka eeyunithi.
2. Ubunzima obuncinci bunciphisa ukuguguleka kwezithuthi ezithwala impahla kwaye bunciphisa ukukhutshwa komoya ngokuhamba kwexesha.
3. Ngokutsho kweMcKinsey's April 2024 Sustainability Index, iimpawu ezinciphise ubunzima beepakethe ngama-20% kuphela zibone ukukhutshwa kwe-CO₂ okunxulumene nothutho kwehla ukuya kuthi ga kwi-12%.

Ayizizo ezo iitapile ezincinci xa uthetha ngenethiwekhi yokusasazwa kwehlabathi ngento efana naleizinto zokuthambisa zokupakisha iphephaUkusebenzisa isitokhwe sebhodi esinoboya kodwa esomeleleyo kukunceda ukuba uthumele ngobuchule—kwaye uluhlaza—ngaphandle kokuphazamisa ukuthandwa kweshelufu.

Njengoko omnye umhlalutyi etshilo ngokucacileyo kulo nyaka: “Ukuba ibhokisi yakho inobunzima obungaphezulu kwemveliso yakho, uyenza gwenxa.”

Indlela Yokutshintshela Kwipakethe Yephepha Ezinzileyo Yezinto Zokuthambisa

Ukutshintshela ekubeni luncedo kwindaloizinto zokuthambisa zokupakisha iphephaIzisombululo zifuna okungaphezulu kuneenjongo ezilungileyo—zimalunga nokucwangcisa ngobuchule, ubudlelwane obukrelekrele, kunye nokuzama nokwenza iimpazamo.

Inyathelo ngeNyathelo: Ukuvavanya ukupakishwa kwakho kwangoku

• Jonga ixesha lakho langokuizixhobo zokupakisha—ngaba ziyaphinda zisetyenziswe okanye zinokugqunywa?

• Linganisaimpembelelo kokusingqongileyongokubala ukukhutshwa kwekhabhoni ngeyunithi nganye.

• Hlola indlela abathengi abayibona ngayo impahla yakho—ingaba iyahambelana namaxabiso abo?

1. Vavanyauhlalutyo lweendleko: Ngaba uchitha imali engaphezulu kwiifomathi ezingazinziyo?
2. Thelekisa ukusebenza: Ngaba upakisho lwakho lwangoku luyikhusela kakuhle imveliso?
3. Landelela inkunkuma ephumayo: Ngaba kukho izinto ezingafunekiyo ezinokunqunyulwa?

Ingxelo yakutshanje evela kwiMcKinsey & Company ithi “iimpawu zinciphisa ukuxhomekeka kwiplastiki ngokusebenzisaezinye iindlela ezisekelwe ephephenibabona ukunyuka okuqhelekileyo kokukhethwa kwabathengi malunga ne-18%.

Uhlengahlengiso lwexesha elifutshane, njengokutshintsha izinto ezifakiweyo zibe yi-pulp ebunjiweyo endaweni yeetreyi zeplastiki, kunokuba nefuthe elikhulu ngaphandle kokulungisa yonke into ngaxeshanye.

Ukusebenzisana nabaThengisi abaZinzileyo: Ukufumana Abafanelekileyo

• Isatifikethi somthengisiayinakuxoxiswana ngayo—khangela iilebhile ze-FSC okanye ze-PEFC.
• Beka phambili amaqabane abonisa ukungafihlisi kuyo yonke into ayenzayoukucaca kwekhonkco lokubonelelaiingxelo.
• Buza malungaukuvelisa izinto ezintsha, njengeendlela zokwaleka ezingangeni manzi ezenziwe ngolwelwe okanye ngomoba.

Zibekwe ngokwamaqela ngokubaluleka:

Imigangatho yokuziphatha:

– Ngaba balandela iindlela zokusebenza ezifanelekileyo?

– Ngaba izixhobo zifumaneka ngendlela efanelekileyo?

Uxanduva lokusingqongileyo:

– Yintoni yaboImibhalo yenyawo yekhabhoningokuthunyelwa ngakunye?

– Ngaba banikezela ngeenkqubo ezivaliweyo?

Ukuhambelana:

– Ngaba zinokuhlangabezana neemfuno zakho zomthamo?

– Ngaba amaxesha okuboleka afanelekile?

Ngokutsho kweIsiseko sika-Ellen MacArthurIngxelo yeSetyhula yezoqoqosho epapashwe ekuqaleni kwalo nyaka, iimpawu ezisebenzisana ngokusondeleyo nabathengisi abazinzileyo zibone inkunkuma yokupakisha yehla ukuya kuthi ga kwi-35%.

Ukoyisa Imingeni kwiNkqubo yoTshintsho

Ukutshintshela kwisimo esizinzileyoizinto zokuthambisa zokupakisha iphephaayisoloko ihamba kakuhle—kodwa iyenzeka xa unolwazi oluchanekileyo noguquguqukayo.

Ixabiso lidla ngokuba likhulu kakhulu. Izinto ezintsha zinokuba namaxabiso aphezulu kwangaphambili ngenxa yobungakanani obulinganiselweyo. Kodwa ungoyiki—iiodolo ezininzi kunye neekhontrakthi zexesha elide zinokunceda ekulungiseni oku.

Kuya kufuneka uqiniseuvavanyo lokusebenza, ingakumbi ekumelaneni nokufuma kunye nokuzinza kobomi beshelufu.

Nantsi inkcazo yemiqobo eqhelekileyo:

Ungalibali ulwazi lobuchwephesha—kusenokwenzeka ukuba uya kufuna uncedo lwangaphandle ngexesha lokulungiswa kwemveliso ukuba oomatshini bakho abalungiselelwanga ii-substrates zephepha.

Ekugqibeleni, ukuhlala uguquguqukayo ngelixa ugcina ulindelo lwabathengi luphambili kuya kwenza umahluko omkhulu xa uhlangabezana nale ngxaki ikhula.

Uyilo Olutsha Kwipakethe Yephepha Ezinzileyo Yezinto Zokuthambisa

Ukupakisha okuzinzileyo kutshintsha ngokukhawuleza—kwaye kwihlabathi lezinto zokuthambisa, uyilo olusekelwe ephepheni luphinda lubhale imithetho.

Ubuhle obuncinci: Ukunyuka koyilo olulula noluhle

• Imigca ecocekileyoezivumela iimveliso ukuba ziphefumle ngokubonakalayo—abathengi batsaleleka kwinto engekhoyo njengokuba kunjalo nangeyona ikhoyo.
• Iimpawu zikhethaengaxutywangauyilo olunethoni engashukumiyo ukuze kuvuselelwe uxolo, ubunyulu, kunye nokuthembana.
• Ukusetyenziswa kweizixhobo ezinobuhlobo nokusingqongileyo, njengebhodi yekraft engaxutywanga okanye isitokhwe esiqinisekiswe yi-FSC, siqinisa uzinzo ngaphandle kokuyigxeka.
• Ukubhala izinto ngendlela engaqondakaliyo kunyeubume bendalophakamisa umtsalane ochukumisayo ngelixa ugcina izinto zisekelwe kubulula.
• Ukubhala ngemizobo kudlala indima ephambili—ii-sans-serifs ezintle ezidityaniswe nendawo emhlophe enkulu zenza ubuchule obuzolileyo.
• I-Minimalism ayidinisi—inobuchule; inciphisa iindleko zokuprinta kwaye ihambelana ngokugqibeleleyo neenjongo zokuvelisa ezingasebenzisi inkunkuma ingako.

Le ndlela yenzaizinto zokuthambisa zokupakisha iphephaubonakala ucocekile kodwa unoxanduva, ukungqina ukuba awunamandla ngokwenene kunokuba ngaphezulu.

Ukupakisha okusebenzisanayo nokusebenzayo: Ukubandakanya abathengi

• Wakha waskena ibhokisi waza wafumana isifundo sokhathalelo lolusu esibonakalayo? Ngawo loo mandla e-embeddedIikhowudi ze-QR, ngoku isemgangathweni kwiipakethe zendalo ezikumgangatho ophezulu.

1. Ezinye iimpawu zongezainyani eyongeziweyoiileya—beka ifowuni yakho phezu kwebhokisi, ufumane amacebiso emveliso ngoko nangoko okanye amabali okufumana izithako.
2. Ezinye ziyachukumisa ngeefolda ezikrelekrele okanye iindawo ezifihliweyo ezimangalisa abasebenzisi ngeesampuli okanyeibhotile ephinda izalisweiipod.

☼ Uyilo oluthile luquka ii-pop-up flaps okanye ii-pull-tabs ezidibanisa uvuyo lokukhupha ibhokisi kunye nokubalisa ibali okunolwazi.

Abathengi bayayithanda le nto kuba ivakala ngathi kukudlala—njengokufumanisa okufakwe ngaphakathi kwisixhobo esiluncedo.

Ukupakishwa kwezinto zokuthambisa ezenziwe ngephepha akusekho nje iqokobhe, kodwa yindawo yamava egcwele umsebenzi, ukusebenzisana, kunye neemvakalelo.

Izisombululo Ezinemisebenzi Emininzi: Ukudibanisa Ubuhle kunye Nokusetyenziswa

• Iifomathi zemisebenzi emibini ezifana neebhokisi eziguqulwa zibe zizitendi zokubonisa zibonelela ngemo kunye nomsebenzi.
• Cinga ngeemikhono ezigoqekayo ezisebenza njengezibuko.
• Okanye iitreyi ezityibilikayo ezigcina izixhobo zokufaka izicelo ngokukhuselekileyo.
• Ukuphinda usebenzise kwakhona akusiyonto ithandwayo nje kuphela—kulindelekile.
• Iimpawu zisebenzisa ibhodi eqinileyo yephepha kwizikhongozeli ezenzelwe ukugcinwa kwizinto ezingenanto ixesha elide emva kokuba zithengiwe.
• Ezinye zikwabandakanya neenkqubo zokugcwalisa kwakhona ezisebenzisa izinto ezikhaphukhaphu ezifakwe ngaphakathi kwiigobolondo zangaphandle.
• Iimveliso ziza zihlanganiswe ndawonyeiseti yokupakisha izinto zobuhleizisombululo zokugcina izinto, njengeebhokisi zesitayile seedrowa oza kufuna ukuzisebenzisa kwakhona.
• Ezi zinciphisa inkunkuma yesibini ngelixa ziphucula ixabiso elibonwayo.
• Luloyiso olupheleleyo kubathandi bobuhle abakhathalele ukuzinza kwezinto.
• Yonke into ithetha ukuba iyasebenza—ukusuka ekuvalekeni kwemagnethi ukuya kwiibhrashi ezidityanisiweyo—zonke zikwizinto ezinokubola.

Olu hlobo lokucinga luguqula izinto zemihla ngemihla zibe zizikhumbuzo, nto leyo eyenzaizinto zokuthambisa zokupakisha iphephazombini zihlakaniphile kwaye zinesitayile.

Iindlela Zokwenza Ngokwezifiso: Ukwenza Ukupakishwa Okunobuhlobo Nendalo Kube Kokwakho

• Izinto ezenziwe ngokwezifiso zithetha lukhulu—kwaye kulula kunangaphambili ukuzisebenzisa ngendlela ezinzileyo ngoku.

1. Iimpawu zibonelela ngeekhithi ezenziwe ngokwezifiso apho abathengi bakhetha khona imibala, amagama—kwaneemilo zebhokisi—kunye neendlela eziprintiweyo kusetyenziswaii-inki ezizinzileyokwibhodi enokusetyenziswa kwakhona.
2. Iibhokisi ezilinganiselweyo zihlala zinebhokisi zohlobo lokuqokelela ezihonjiswe ngobugcisa obukhethekileyo okanye imifanekiso yexesha elithile kusetyenziswa ubuchwepheshe bokuprinta ngedijithali xa bufuneka—ukunciphisa inkunkuma kakhulu ngaphandle kokunciphisa ubuhle bayo.

✧ Ukususela kwii-initials ezisikwe nge-laser ukuya kwii-closures ezivalwe nge-wax, ukwenza ngokwezifiso kongeza ubunzima beemvakalelo ngaphandle kokuziva unetyala kwindalo.

Eminye imigca ikwabonelela ngemibala exutyiweyo okanye uyilo oluyimodeli ukuze abathengi bakwazi ukuzakhela inkangeleko yabo—ukusuka kwisivalo ukuya kwileyibhile—ngokuhambelana ngokupheleleyo nexabiso lophawu kuzo zonke iinkcukacha.

Nokuba ziilogo eziqoshiweyo okanye eziqaqambileyoukhetho lombala, abathengi banamhlanje abaqaphela indalo banqwenela ukuba umntu ngamnye abe ngumntu okhethekileyo—kwaye ewe, zonke zenziwe ngephepha elivela kwimithombo efanelekileyo eyenzelwe iimfuno zanamhlanje zokuhombisa.

Kutheni Ukutshintshela Kwipakethe Yephepha Kunokunyusa Intengiso Yakho

Ukutshintshana ngeplastiki ngephepha akulungelanga nje kuphela iplanethi—kukwayinto entle kakhulu.

Ukuthembeka Kwabathengi: Indlela Ukhetho Olunobuhlobo Nendalo Oluqhuba Ngayo Ukuthenga Okuphindaphindiweyo

• Abathengi namhlanje banqwenela okungaphezulu nje kwebhotile entle—bafuna injongo.
• Ukukhethaukhetho olunobuhlobo nokusingqongileyonjengokuba izinto eziphinda zisetyenziswe okanye ezifakwa kwi-compost zixelela abathengi ukuba uyabakhathalela.
• Oku kwakha okwenyaniitrasti yophawu, nto leyo ebenza bahlale bebuya.

1. Abathengi banamathuba angama-67% okuthenga kwakhona kwiimveliso ezihambelana nexabiso labo—njengokuzinza.
2. Imvakalelo kunye nenkangeleko yeepakethe ezizinzileyo, ingakumbi kwiizinto zokuthambisa zokupakisha iphephaindawo, yenza unxibelelwano oluchukumisayo olukhunjulwa ngabathengi.

Iimpawu ezisebenzisa ukupakisha okuluhlaza zihlala zibona ukungqubana ngqoukugcinwa kwabathengi, ingakumbi phakathi kwesizukulwana Z kunye nabaphulaphuli beminyaka yoo-1900.

Olunye uphando lufumanise ukuba abathengi abakholelwa kwimigaqo yokuziphatha yophawu oluthile bathembeke ngakumbi ngama-80% ngokuhamba kwexesha. Oko akuyonto ingenamsebenzi—oko kukuhamba kwemali.

Iingcinga ezimfutshane:

• Izikhongozeli ezinokuphinda zisetyenziswe = ixabiso elibonakalayo eliphezulu
• Iingubo ezigqunywe ngumgquba = ulwalamano oluqinileyo lweemvakalelo
• Akukho plastiki = "le brand iyandithanda"

Ukutshintshela kwiindlela ezizinzileyo ezifanaityhubhu yobuhleizisombululo okanye iibhokisi azisekho kwindawo efanelekileyo—kulindeleke ukuba kube njalo. Njengoko abathengi besiya bethandaukusetyenziswa kokuziphatha okuhle, ukupakisha kwakho kuba yintsebenziswano yakho, intetho yakho, kunye nesithembiso sakho ngaxeshanye.

Ukhuphiswano: Ukuphucula umfanekiso kunye nentengiso yeBrand

• Uyilo olucocekileyo noluncinci kwiibhokisi ezinemibala engacwebezeliyo lubiza kakhulu—nokuba lwenziwe nge-pulp ephinde yasetyenziswa.

• Kwiishelufu ezixineneyo zeepaseji zobuhle, umahluko ubalulekile. Ukusebenzisa iimilo ezintsha kuizinto zokuthambisa zokupakisha iphephaingayimisa imiqulu ize ijike iintloko ngokukhawuleza.

• Iimpawu ezixhasa ukugcinwa kwezinto azigcini nje ngokukhangela izinto—zakha ibali elifanele ukwabelana ngalo kwiincoko zoluntu.

Ukwakha umphetho ngenyathelo:

1. Qala ngokuphonononga izinto ezikhoyo—yintoni enokusetyenziswa kwakhona? Yintoni engenakusetyenziswa kwakhona?
2. Faka iitreyi zefayibha ezibunjiweyo okanye ii-wraps ezisekwe kwi-kraft endaweni yeplastiki.
3. Gqamisa olu tshintsho kwileyibhile: ukungafihlisi kukhuthaza ukulungaimbono yabathengi.
4. Qeqesha abathengisi ukuba bathethe ngozinzo njengenxalenye yobuntu bakho obuphambili—hayi into ocinga ngayo kamva.
5. Sebenzisa le ngxelo kwiiphulo ezahlukeneyo; yenze ibe yinxalenye yeendaba zakho ezibanziicebo lokuthengisa.

Iinzuzo ezidityanisiweyo ngokweendidi:

Izixhasi zoDumo lweBrand:- Ihambelana namaxabiso akhulayo aqaphela indalo

– Ubeka inkampani kwindawo yokucinga ngekamva

Abaqhubi bokuphucula intengiso:– Kunciphisa ixesha lokuthandabuza lomthengi

– Ikhuthaza ukwabelana ngezentlalo ngokubhenela kwi-unboxing

Amaqhinga Okwahluka Kwemarike:– Iisleeve ezenziwe ngokwezifiso ezisikiweyo zahlukile kumgca ngamnye wemveliso

- Ubuhle obufana nomhlaba obuqhagamshelwe ngqo kwimixholo yendalo

Ngokutshintshela kwiifomathi ezisekelwe ephepheni kwishishini lezinto zokuthambisa—cinga ngeebhokisi ezisongwayo, iilebhile ezijikelezileyo, okanye neetyhubhu ezirhangqiweyo—ufumana izinto ezibangela iimvakalelo ezinzulu malunga nokunyamekela noxanduva.

I-Topfeelpack iyaqonda ukuba olu tshintsho lubaluleke kangakanani—kungekuphela nje emhlabeni kodwa nakwindawo yokuhlala phambili kwimarike ekhuphisanayo ngakumbi apho yonke into ibaluleke khona ekuzuzeni ukuthembeka nokukhulisa imigangatho ephantsi ngobuchule.ibhotile engenamoyaukhetho loyilo olusekelwe kwizicwangciso zophawu eziqhutywa kukuzinza.

Imibuzo ebuzwa rhoqo malunga nokuPakisha iiCosmetics zePhepha

Kutheni izinto zokuthambisa ezipakishwayo zephepha zinomtsalane kangaka kubathengi abaqaphela indalo?Ayikuko nje kuphela oko kubhalweyo—yingxelo nje. Abantu bafuna ukuba izinto abazithengileyo zibonakalise ukuba bangoobani. Ngokupakishwa kwezithambiso okusekelwe ephepheni, ufumana oku kulandelayo:

• Izinto ezinokuphinda zisetyenziswe kwaye zihlala zinobuthi obungenatyala
• Uyilo olukhaphukhaphu olunciphisa ukukhutshwa komoya othunyelwayo
• Ii-inki ezenziwe ngezityalo endaweni ye-petroleum—zithambile eluswini naseMhlabeni

Olu hlobo lokupakisha aluthethi ngokugcinwa kwezinto ngendlela ethe tye—luthetha ngolo hlobo.

Ngaba ukutshintshela ekupakisheni amaphepha ngenene kuya kuyitshintsha indlela abantu abalubona ngayo uphawu lwam?Ngokuqinisekileyo. Xa umntu ethatha imveliso yakho isongelwe ngephepha elicocekileyo, elinokusetyenziswa kwakhona eline-inki encinci kwaye engenazo iplastiki ekhazimlayo, akagcini nje ngokubamba i-makeup—ubungqina bokuba uphawu lwakho lukhathalele. Loo nxibelelwano lweemvakalelo lwakha ukuthembeka ngokukhawuleza kunalo naliphi na iphulo lentengiso.

Ngaba ukwenziwa ngokwezifiso kunokwenzeka ngaphandle kokulahla ulwalamano oluhle nokusingqongileyo?Ewe—kwaye kuya kuba lula minyaka le. Ababoneleli abaninzi ngoku banikezela ngezi zinto zilandelayo:

• Ii-inki ezisekwe kwisoya okanye kwi-algae zokuprinta iilogo okanye iipateni
• Amaphepha aqinisekisiweyo yi-FSC kwiindlela ezahlukeneyo zokuyila kunye nokugqiba
• Iimilo ezisikiweyo ezidityanisiweyo ezinika ubuhle ngaphandle kokongeza inkunkuma

Usenokwahluka kakhulu ngelixa uhlala uthembekile kwimilinganiselo ezinzileyo.

Zeziphi iingxaki endinokujamelana nazo xa ndisuka kwiikhonteyina zeplastiki?Kusenokubakho imiqobo: iindleko eziphezulu kwangaphambili, iindlela ezimbalwa zokuthintela ukungenwa kwamanzi, okanye ukulibaziseka kwababoneleli ngexesha lotshintsho—kodwa ezi azizizo izinto ezibangela ukuba kubekho izivumelwano. Ziyakhula iingxaki njengoko usiya kwinto engcono. Kwaye abathengi bayaqaphela xa iimpawu zithatha loo manyathelo—nokuba angafezekanga—ngokunyaniseka.

Ngaba abathengi abancinci banomdla kangaka malunga nokupakishwa kobuhle okuzinzileyo?Ngaphezu kunanini na ngaphambili. Isizukulwana u-Z sibona ukuthenga njengento ekhuthazayo; ukuba i-lipstick yakho igqunywe ngobuhle obubolayo endaweni yokukhazimla okufinyeziweyo, uthetha ulwimi lwabo ngokuvakalayo nangokucacileyo—kwaye baya kuxelela nabahlobo babo.

Iireferensi

[1] Ukuphumelela kwiphakheji ezinzileyo ngo-2025: Ukuhlanganisa konke – McKinsey

[2] Ingxelo yabathengi yokuPakisha okuZinzileyo ka-2025 – Shorr

[3] Iindlela zobuhle zeSizukulwana Z: Isizukulwana sishukumisa imboni – isikhombisi sobuhle

[4] i-Consumer Outlook 2024 – NIQ

[5] I-bioplastic ebolayo xa ithelekiswa ne-compost: ukucacisa umahluko obalulekileyo kunye nemigangatho - ikofu evela kwi-

[6] Izibalo zoPakisho oluZinzileyo zibonisa ukuba abathengi kunye namashishini aqhuba uguquko – stampedwithlovexoxo

[7] Ii-inki Ezinobuhlobo Nokusingqongileyo Zokupakisha: Iintlobo, Iingenelo, Iindlela Ezisetyenziswa Ngazo – Ukuprinta kukaMeyers

[8] Ingxelo yoPakisho oluLungelelanisa neNdalo yoBume beMarike, isabelo kunye noqikelelo luka-2035 – marketresearchfuture

[9] Ukujongana nenkunkuma yokupakisha yeplastiki eguquguqukayo – Isiseko sika-Ellen MacArthur

[10] I-Gen Z Insights: Iindlela ezi-5 eziphambili zoKhathalelo loMntu kunye neZithambiso – Opeepl

[11] Ii-inki ezisi-7 eziGcina ushicilelo eziZinzileyo zokupakisha – Qinghe Chemical

[12] IiTrendi zoBuhle zeGen Z zika-2025: Ubunyani, Ukubandakanywa, kunye nokunye – I-Attest