Iimfihlo ezisi-7 zokuPakisha okulungileyo

Njengoko ilizwi lisithi: Umthungi wenza indoda.Ngeli xesha lokujonga ubuso, iimveliso zixhomekeke kwipakethe.

Akukho nto iphosakeleyo ngayo, into yokuqala yokuvavanya imveliso ngumgangatho, kodwa emva komgangatho, into ebaluleke kakhulu kuyilo lokupakisha.Uyilo kunye nokuyila kokupakisha kube yeyona meko iphambili yokutsala ingqalelo yabathengi.

Namhlanje, ndiya kubelana ngeemfihlo ze-7 zokupakisha okulungileyo, kwaye vumela ukuba iingcamango zoyilo zicace ngakumbi!

Yintoni iPackaging yeMveliso?

Ukupakishwa kwemveliso kubhekiselele kwixesha eliqhelekileyo lokuhombisa elincanyathiselwe kwimveliso ngokusebenzisa izikhongozeli, izixhobo kunye nezixhobo ngokweendlela ezithile zobugcisa ukwenzela ukukhusela imveliso, ukuququzelela ukugcinwa kunye nokukhuthaza ukuthengisa ngexesha lenkqubo yokuhanjiswa kwemveliso, ukugcinwa kunye nokuthengisa.

Ukupakishwa kwemveliso akuncedi kuphela ekuqinisekiseni ukhuseleko kunye nomgangatho wemveliso yeemveliso ezizodwa, kodwa kunokukhusela ngokufanelekileyo amalungelo asemthethweni kunye nomdla wabagcini bemveliso, abathuthi, abathengisi kunye nabathengi.

Ngenkqubela phambili eqhubekayo yoluntu kunye nokuphuculwa kwemigangatho yokuphila, iimfuno zokupakisha ezintle kunye nezomntu zihlonitshwa ngakumbi ngabantu.

Uyilo lokupakisha oluyimpumelelo alukho malunga nokukhusela imveliso kunye nokutsala abathengi ukuba bayithenge, kodwa ngakumbi malunga nokuqonda inkampani kunye nenkcubeko yayo etyebileyo.

Iingcebiso ezisi-7 zoYilo lokuPakisha

Icebiso loku-1: Qonda imeko-bume yoKhuphiswano

Ngaphambi kokuba siqale ukuyila ukupakishwa, kufuneka siqale siqonde ukuba luhlobo luni lwentengiso olunokuthi lungene kule mveliso, emva koko siqhube uphando olunzulu lwemarike kwaye sibuze imibuzo ngokwembono yabanini-brand:

▶Yintoni imveliso yam kwaye abathengi banokuyithemba?

▶ Yintoni eyenza imveliso yam yodwa?

▶ Ngaba imveliso yam ingaphuma phambili phakathi kwabaninzi endikhuphisana nabo?

▶Kutheni abathengi bekhetha imveliso yam?

▶Yeyiphi eyona nzuzo inkulu okanye inzuzo enokuziswa yimveliso yam kubathengi?

▶Imveliso yam ingaludala njani unxibelelwano lweemvakalelo nabathengi?

▶ Zeziphi iindlela ezicebisayo ezinokusetyenziswa yimveliso yam?

Injongo yokuphonononga indawo ekhuphisanayo kukusebenzisa izicwangciso zokwahlula phakathi kweemveliso ezifanayo ukufezekisa uphawu kunye nokukhuthazwa kwemveliso, kunye nokunika abathengi izizathu zokukhetha le mveliso.

Icebiso lesi-2: Yenza uLawulo loLwazi

Ulungelelwaniso lolwazi yinto ephambili yoyilo lwangaphambili.

Ukuthetha ngokubanzi, inqanaba lolwazi lingahlulwa libe ngamanqanaba alandelayo: uphawu, imveliso, iindidi, inzuzo.Xa uyila umphambili wepakethe, hlalutya ulwazi lwemveliso ofuna ukuyidlulisela kwaye uyibeke ngokulandelelana kokubaluleka.

Misela ulwazi olucwangcisiweyo noluguquguqukayo, ukuze abathengi bakwazi ukufumana ngokukhawuleza iimveliso abazifunayo phakathi kweemveliso ezininzi, ukuze bazuze amava okusetyenziswa awonelisayo.

Icebiso lesi-3: Yenza iNgcaciso yeMicimbi yoYilo

Ngaba i-brand inobuntu obaneleyo ukuba iimveliso zayo zifumane indawo yentengiso?hayi ncma!Ngenxa yokuba kusekho imfuneko yokuba umyili acacise ukuba yeyiphi eyona nkcazelo ibalulekileyo ekufuneka imveliso idluliselwe kuyo, aze abeke ulwazi oluphambili olubonisa iimpawu zemveliso kwindawo ephambili ngaphambili.

Ukuba uphawu lwemveliso yeyona nto iphambili kuyilo, cinga ngokufaka uphawu lokuthengisa ecaleni kwelogo yebhrendi.Iimilo, imibala, imizobo, kunye nokufota kunokusetyenziswa ukuqinisa ukugxila kwebrendi.

Okona kubaluleke kakhulu, vumela abathengi ukuba bafumane ngokukhawuleza imveliso kwixesha elizayo xa bethenga.

Icebiso lesi-4: Umthetho weMinimalism

Okuncinci ngakumbi, oku bubulumko bokuyila.Iintetho zolwimi kunye neziphumo zembonakalo kufuneka zigcinwe zimfutshane ukuze kuqinisekiswe ukuba ezona mpawu ziphambili zokubonwayo kwipakethelo zinokuqondwa kwaye zamkelwe luluntu.

Ngokubanzi, iinkcazo ezigqithisa amanqaku amabini okanye amathathu ziya kuba neziphumo ezichaseneyo.Iinkcazo ezininzi zeenzuzo ziya kwenza buthathaka ulwazi oluphambili lwe-brand, oluya kubangela ukuba abathengi balahlekelwe ngumdla kwimveliso ngexesha lenkqubo yokuthenga iimveliso.

Khumbula, iipakethe ezininzi ziyakongeza ulwazi oluninzi kwicala.Kulapho abathengi baya kunika ingqalelo xa befuna ukwazi ngakumbi malunga nemveliso.Kufuneka usebenzise ngokupheleleyo indawo yecala lepakethe, kwaye ukuyila akufanele kuthathwe lula.Ukuba awukwazi ukusebenzisa icala lepakethe ukubonisa ulwazi lwemveliso etyebileyo, unokucinga kwakhona ngokudibanisa i-hang tag ukuze uvumele abathengi bazi ngakumbi malunga ne-brand.

Icebiso lesi-5: Sebenzisa iZiboniso zokuNxibelelana ngeXabiso

Ukubonisa imveliso ngaphakathi ngefestile ecacileyo phambi kwepakethe phantse isoloko ilukhetho lobulumko, njengoko abathengi bafuna ukuqinisekiswa okubonakalayo xa bethenga.

Ngaphaya koko, iimilo, iipateni, iimilo kunye nemibala zonke zinomsebenzi wokunxibelelana ngaphandle koncedo lwamagama.

Sebenzisa ngokupheleleyo izinto ezinokubonisa ngokufanelekileyo iimpawu zemveliso, ukuvuselela iminqweno yokuthenga abathengi, ukuseka unxibelelwano lweemvakalelo zabathengi, kwaye uqaqambise ukuthungwa kwemveliso ukwenza uqhakamshelwano nemvakalelo yokuba ngowabanye.

Kunconywa ukuba umfanekiso osetyenzisiweyo uqulethe izinto ezinokubonisa iimpawu zemveliso, ngelixa udibanisa izinto zokuphila.

Icebiso 6: IMithetho ethile yeMveliso

Kungakhathaliseki ukuba luhlobo luni lwemveliso, ukuyila kwayo ukupakisha kunemithetho kunye neempawu zayo, kwaye eminye imigaqo kufuneka ilandelwe ngokucokisekileyo.

Eminye imithetho ibalulekile kuba ukwenza okuchaseneyo kunokwenza iimpawu ezisakhulayo zibonakale.Nangona kunjalo, ngokutya, imveliso ngokwayo iphantse ibe yindawo yokuthengisa, ngoko ke ukupakishwa kokutya kubeka ingqalelo ngakumbi kwimveliso yokwenyani yemifanekiso yokutya kuyilo kunye nokushicilela.

Ngakolunye uhlangothi, kwiimveliso zamachiza, i-brand kunye neempawu zomzimba zemveliso zinokuba zibaluleke kakhulu-ngamanye amaxesha kungabikho mfuneko, kwaye i-logo ye-brand yomzali isenokungafuneki ukuba ivele ngaphambili kwiphakheji, nangona kunjalo, igxininisa igama kunye nenjongo ye imveliso ibaluleke kakhulu.kuyimfuneko.

Nangona kunjalo, kuzo zonke iintlobo zeempahla, kuyanqweneleka ukunciphisa i-clutter ebangelwa ngumxholo omninzi ngaphambili kwiphakheji, kwaye nokuba noyilo olulula kakhulu lwangaphambili.

Icebiso lesi-7: Sukungahoyi ukuFumana kunye nokuThengwa kweeMveliso

Xa kuyilwa ukupakishwa kwemveliso ethile yophawu, abaqulunqi bokupakisha kufuneka baphande ukuba abathengi bazithenga njani iimveliso ezinjalo ukuqinisekisa ukuba abathengi abanamathandabuzo malunga nesimbo semveliso okanye umgangatho wolwazi.

Amagama abalulekile, kodwa adlala indima exhasayo.Umbhalo kunye nokuchwetheza zizinto eziqinisayo, hayi izinto eziphambili zonxibelelwano lwebrendi.

Ukupakishwa likhonkco lokugqibela kwintsebenziswano yomthengi kunye ne-brand ngaphambi kokwenza isigqibo sokuthenga.Ke ngoko, uyilo lomxholo wokubonisa kunye nesiphumo kumphambili wepakethe (umboniso ophambili) unendima engenakubuyiselwa ekuthengiseni nasekukhuthazeni.

Nangona uyilo lokupakisha lungenalo utshintsho olucacileyo njengoyilo lwempahla, oko akuthethi ukuba uyilo lokupakisha lumile okanye lushiywe kumdlalo osimahla womyili.

Ukuba sifundisisa ngenyameko, siya kufumanisa ukuba enyanisweni, iindlela ezintsha zokupakisha ziya kuzalwa minyaka le, yaye iindlela ezintsha zobuchule ziya kusetyenziswa ngokubanzi.