Ekuqaleni izinto zokuthambisa zazipakishwa kwizikhongozeli ezinokuzaliswa kwakhona, kodwa ukufika kweplastiki kuthetha ukuba ukupakisha ubuhle okulahlwayo kuye kwaba yinto eqhelekileyo. Ukuyila ukupakisha ubuhle kwanamhlanje akuyonto ilula, njengoko iimveliso zobuhle zinzima kwaye kufuneka zikhuselwe ekungcoleni nasekuqhekekeni, kunye nokuba nococeko.
Ukupakisha ubuhle obuphinda buzaliswe kufuneka kube lula kwaye kube lula ukukugcwalisa, kuquka nabantu abangakwaziyo ukuhambahamba. Kukwafuneka nendawo yokulebhelisha, njengoko iimfuno ze-FDA zifuna izithako kunye nolunye ulwazi lwemveliso ukuba luboniswe ukongeza kwigama lophawu.
Idatha yophando lukaNielsen ngexesha lobhubhane ibonise ukwanda ngama-431% ekukhangelweni kwabathengi "kweziqholo ezinokuphinda zisetyenziswe", kodwa le arhente ikwabonise ukuba akulula kangako ukweyisela abathengi ukuba bayeke ngokupheleleyo imikhwa yabo yakudala, okanye ukweyisela iimpawu ukuba zisebenzise iindlela zokupakisha iimveliso ezintsonkothileyo.
Ukutshintsha inkcubeko yabathengi kusoloko kuthatha ixesha nemali, kwaye iimpawu ezininzi zobuhle kwihlabathi liphela ezizinikele kuphuhliso oluzinzileyo zisasilele emva. Oku kuvula ithuba lokuba iimpawu ezikhawulezayo nezithe ngqo kubathengi zikhange abathengi beGen Z abaqaphela indalo abaneempawu ezizinzileyo ngakumbi.
Kwezinye iimpawu, ukuzalisa kwakhona kuthetha ukuba abathengi kufuneka bayise iibhotile ezisetyenzisiweyo kubathengisi okanye kwiindawo zokuzalisa kwakhona ukuze zizaliswe kwakhona. Abantu abangaphakathi kushishino bakwabonise ukuba ukuba abantu bafuna ukwenza ukhetho oluzinzileyo, ukuthengwa kwesibini kwemveliso efanayo akufuneki kubize kakhulu kuneyangaphambili, kwaye iindlela zokuzalisa kwakhona kufuneka zibe lula ukuzifumana ukuqinisekisa ukuba kukho imiqobo ephantsi yokuzinza. Abathengi bafuna ukuthenga ngendlela ezinzileyo, kodwa ukulula kunye nexabiso zizinto ezibalulekileyo.
Nangona kunjalo, nokuba yeyiphi na indlela yokusetyenziswa kwakhona, i-consumer trial psychology ngumqobo omkhulu ekukhuthazeni ukupakisha okuzaliswa kwakhona. Kukho iintlobo ngeentlobo zeemveliso zokuthambisa kwaye ezintsha ziqaliswa rhoqo. Kusoloko kukho izithako ezintsha ezitsala ingqalelo kwaye zize emehlweni oluntu, zikhuthaza abathengi ukuba bazame iimpawu ezintsha kunye neemveliso.
Iimpawu kufuneka zilungelelanise indlela entsha yokuziphatha kwabathengi xa kufikwa ekusetyenzisweni kobuhle. Abathengi banamhlanje banamathemba aphezulu kakhulu ngokubhekiselele ekululameni, ukwenziwa ngokwezifiso kunye nokuzinza. Ukwaziswa kwemveliso entsha eyilwe kucingelwa ukuphinda kufakwe izinto ezintsha akunakuthintela kuphela inkunkuma enkulu yokupakisha, kodwa kukwadala namathuba amatsha ezisombululo ezenzelwe wena kunye nezobandakanya wonke umntu.
Ixesha lokuthumela: Julayi-26-2023
